Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

WOTUS: What would our founding fathers say?

The Waters of the U.S. (WOTUS) rule has created much angst and confusion in cattle country. And the rule itself is just the beginning. If the rule is....More

Before you strive to be better, determine if it’s right to start with

When considering your business model and whether or not it will be valid in the future, it is often easier or at least safer to do things as they....More

When China growls, everyone gets heartburn

The global marketplace is in the jitters. The cattle futures market, taking its lead from other jittery markets, has been in a free-fall the past two....More

The great desk conspiracy: How a tom cat initiated my office clean up

Sometimes it takes extraordinary events to force an office cleanup. But the maleficence of a tom cat did the trick for this Cow-Calf Weekly editor....More

Is tradition holding your ranching operation back?

Most traditions are valid and useful. But don’t be afraid to cull those that aren’t....More

Move over, Al Gore. Here comes Obama

President Obama is already planning for his post-president retirement years. So, while the beef business as a whole has been looking forward to a....More

Election 2016 begins; the political establishment on both sides should take heed

While most think it will be another Bush vs. Clinton race, those outside the political establishment are keeping things interesting....More

Don’t let bad habits hold back your productivity

Many are aware that habits, both bad and good, can have an impact on productivity. But understanding just how deeply habits affect day-to-day....More

When does praying for the “right” thing the wrong thing to do?

It is easy to pray for strength and guidance, but when it comes to things like praying for rain or some other sort of blessing, it’s hard to fight....More

Obama’s energy plan – It’s all about power

Even though the global warming-climate change argument has been debunked, Obama still used it as a reason to advocate for a change in energy policy....More

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