Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

How does the beef industry know which issues are critical?

Livestock producers failed to appreciate early on the gravity of the animal welfare movement, and sustainability is likely the next such issue....More

It’s time to burn our boats and signal no retreat to anti-meat activists

I don’t think I’ve ever before seen such a level of concern as that plaguing folks in the beef industry who have been dealing with the looming....More

What happened to open interest in the cattle futures market?

attlemen have a tendency to cuss the speculators, but they provide much-needed liquidity to the markets....More

9 lessons to make your ranching life richer

Here is my “CliffsNotes” version of nine guidelines for a better, more fulfilling life on the ranch....More

A new age for feeder cattle marketing is upon us

We’re still a ways away from truly differentiating feeder cattle based on value, but we have moved beyond the starting blocks....More

6 can’t miss cattle industry events to put on your calendar

Here are six annual events that I automatically black out on my calendar every year....More

I was listening; I just didn’t really hear what my wife said

Somebody forgot to tell me how fast my little girl is transforming into a young lady....More

4 shots at explaining an unexplainable cattle market

The current market situation demands an explanation, but the toughest one to swallow might be the most accurate....More

New York Times accuses MARC of animal abuse

Reading the New York Times article about animal welfare at the U.S. Meat Animal Research Center made it painfully obvious to me that, when taken out....More

It’s time for the beef industry to move from strategy to tactics

From a tactical standpoint, the U.S. beef industry is outmaneuvered in a significant way by dollars and methods....More

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