Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

It’s time to change our woeful beef marketing system

When cattle margins return to more historical levels, the need for radical, rapid change to the beef industry marketing system will become more....More

Supportive neighbors help make my ranch better

I know I’m guilty of sometimes thinking that the rural American experience is superior in a lot of ways to its urban counterpart, but can you blame....More

Relax, everyone. Beef is still king!

As an industry, we’ve been trained to focus on supply, whether that’s beef tonnage, or pork and poultry tonnage. Equally important, however, is....More

Auction talk: Are you a bull, a peacock, a sandbagger or a stealth player?

An auction is price discovery at its most visceral level. While there are no friends at an auction, it’s a truly friendly competition in which....More

Despite the anticipation, calving season always ends with a weary rancher

I’ve found you can treat the calving season blues by walking through the calves, but there are only three definitively known cures....More
beef industry has opportunity to lead sustainability discussion

3 things U.S. beef producers should celebrate this week

From a cattle industry perspective, we had a lot of good news over the last couple of weeks....More

The beef industry carried a knife to a dietary guidelines gunfight

The beef industry needs to understand the battle we’re fighting and begin to use our greatest asset – the consumers of our product....More

Obama’s veto of the XL pipeline sends a message

To no one’s surprise, President Obama has made it clear that he still has no intention of working with Congress....More

How does the beef industry know which issues are critical?

Livestock producers failed to appreciate early on the gravity of the animal welfare movement, and sustainability is likely the next such issue....More

It’s time to burn our boats and signal no retreat to anti-meat activists

I don’t think I’ve ever before seen such a level of concern as that plaguing folks in the beef industry who have been dealing with the looming....More

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