Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

Producers Must Act Now To Save Their Beef Checkoff Program

A small window remains for concerned cattlemen to act to save their national checkoff program....More
Angus cow

The Quality Market In Beef Is Where The Action Is Today

I learned a long time ago that when people talk about market trends you had better know their bias. So in the interest of full disclosure I should....More
Angus steers

In This Cattle Market, Old Assumptions No Longer Apply

Last week, the fed market set another all-time high. In earlier times, that would be a headline-worthy event, but in today’s extraordinary....More
life goals help motivate farmers

My Secret To Life Is To Dream Big & Think Positive

Motivation can be influenced by outside sources, but the harsh reality is that it is largely self-determined. Thus, you can’t allow others to....More
anti-capitalism mindset hurts industry

Whatever Happened To This Nation’s Support For Capitalism?

A growing paradigm in the U.S. isn’t conducive with the capitalism that built this country....More

Pundits Betting On A Republican Senate In 2015

Despite the trend lines unquestionably pointing toward Republican gains in the upcoming election, the degree of those gains and the control of the....More
usda to takeover beef checkoff

We Were Played: USDA Moves To Take Over The Checkoff

The USDA Secretary’s planned takeover of the checkoff calls for a new checkoff to be implemented in 2016, with a referendum to be held within three....More
beef demand

Status Of U.S. Beef Supply Is Certain, Beef Demand Is Not

The one beef industry certainty is a tight supply, while the main area of uncertainty is beef demand....More
cattle prices and global economy

Will Middle East Events Affect The Beef Market? You Bet

One of the market drivers for the U.S. beef industry over the coming decade will be the health and function of the global economy. What role with the....More

Huh? Some See Industry’s Beef Quality Progress As Bad News

With today’s price levels, it seems that everyone is looking for a reason to make it go lower. Whatever your thoughts on beef quality changes, we can....More

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