Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

What the Confederate flag, antibiotics and the environmental movement have in common

At first blush, it may appear that the current discussions in our country about the Confederate flag, how cattle producers use antibiotics and the....More

Trouble finding good employees? It might be you, not them

One bad employee can be devastating to a small business. So why do we spend twice as much time evaluating a potential new herd sire as we do....More

Innovation and sustainability: The devil is in the definition

The problem with the concepts of sustainability and innovation is that where you stand on them depends a lot on where you sit....More

Are no-input cattle a no go?

Back in the 80s, the big-framed, maximum-growth cattle ruled the day. That changed and now we’re chasing the no-input cow. But have we gone too far....More

The trouble with change is it isn’t as easy as it should be

The trouble with adopting all these new management ideas is that the learning curve can be pretty steep. Take, for instance, changing your grazing....More

Feedyard losses: How bad is it?

While the last 18 months have been one of the great bull markets in history for cow-calf producers, feedyards have not enjoyed quite the same....More

Ag labor has changed; has your management changed with it?

The labor paradigm in modern ranching has changed, with fewer ranch-raised kids available to hire. That means the labor force will increasingly....More

The problem with June: Tractor fixin’& honey-dos aren’t my cup of tea

Others see June as green grass, young healthy calves and the start of summer. I see June as the penitence I have to pay for living a truly great life....More

Genetic evaluation is now in the hands of commercial cattle producers

Long the purview of the seedstock business, genetic and genomic evaluation tools are now in the hands of commercial producers....More
Beef Checkoff Photo

Memorial Day is more than a grilling holiday

Cattle producers tend to look at Memorial Day for its reputation as one of the top beef consumption holidays of the year. But Memorial Day means much....More

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