Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

Sep 29, 2016

A rancher’s time warp: the insanity can’t continue, right?

Pretend you have been cut off from civilization the past few months. What would you make of the state of the union and the cattle business?....More
Sep 22, 2016

Corn or cattle? Neither look good, but at least corn farmers know why

The good and bad news for the grain market is that we know what it will take to raise prices. The good and bad news for the cattle market is that....More
Sep 15, 2016

Simple choices? Not in this election

In a world that teaches there is no right or wrong, the cattle business stands as a testament to the fallacy of that notion. That’s what makes the....More
Sep 08, 2016

We can’t make sense out of a nonsensical world

It’s frustrating trying to make sense out of a nonsensical world. But that doesn’t stop this BEEF columnist from trying....More
Sep 01, 2016

Here’s what I like about ranchers: we’re winners, not whiners

Sure, we complain about the weather, the markets, the government and other things we can’t control. But ranching requires a special attitude of....More
Aug 25, 2016

Ranching isn’t all about business, it’s about raising a family too

There’s a lot of beauty in running a ranch. One is watching your kids grow up to be caring, useful adults....More
Aug 22, 2016

Is this my last column disputing global warming?

The political correctness movement has stopped short of using the legal system against popular views. That time is over, and with it our freedoms....More
Aug 18, 2016

Failing to see the upside of failure

BEEF columnist Troy Marshall has experienced some monumental setbacks on his ranch, but he has yet to accept failure. Do managers need to celebrate....More
Aug 11, 2016

This presidential election is surreal in some of the most real ways imaginable

This presidential election boils down to a personality contest between two of the most negatively perceived candidates in modern history....More
Aug 04, 2016

Answer this: What market do you want to win in?

As producers, we have to decide first where we are going to compete and then what it will take to compete in that arena....More

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