Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

cattle prices continue to set records

How Much More Upside To The Cattle Market Can There Be?

The cattle market has shot past the price level where pundits expected to see consumer resistance, leaving producers hopeful, but cautious, about....More
juicy steak

“New” Study Repackages “Old” Anti-Beef Claims

A new environmental report specifically attacks beef production....More
industry, expertise, appreciation, understanding, beef, level, experience

Expert Advice Doesn’t Eliminate Learning Things The Hard Way

I’ve come to believe that with expertise comes a lack of understanding or appreciation about exactly what it took to get to that level of expertise....More
weather, perceptions, beef, industry, rain, high prices

Rain & High Prices Can Overcome A Lot Of Bad News

I think most of us pride ourselves on being fairly open-minded. However, if we’re honest with ourselves, most of us would agree that it’s also very....More
will beef producers expand?

The Decision To Expand Isn’t As Simple As It Once Was

Are producers going to add 100 cows and invest $300,000 to do it? Or will they use that money to pay off debt, upgrade the tractor, and remodel the....More
communication in ag

Communication Is A Big Need In Ranching

Effective communication is the key to any successful business, business partnership or personal interaction....More
Independence Day, Fourth of July, patriotic, fortunate, country, America

Today Is A Celebration Of Our Independence And Values

The Fourth of July certainly stirs patriotic feelings in most of us. Virtually all Americans consider themselves fortunate to have been born in, or....More
cattle, prices, market, high, boxed beef, demand

Everyone’s Asking “Just How High Can This Market Go?”

This is historic, folks; there’s no doubt about it. Lean trimmings, fed cattle and boxed beef all set new all-time highs this week....More
Beef improvement meeting highlights genetics

BIF 2014 Meeting Showcases The Power Of Genetics

The philosophy is that as the industry improves genetically, everyone gets swept along eventually, and other management factors are easier to measure....More
combatting stress in beef industry

In Agriculture And Reining Horses, Sometimes, Things Just Happen

Ever come up with a solution that seems a win/win for all involved? You worked out all the details only to find the other party has decided to go a....More

Sponsored Introduction Continue on to (or wait seconds) ×