Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

Finding the economics of change in the sustainability and climate change debate

Consumers vote with their dollars every time they buy a product, and those votes will ultimately define and dictate what sustainability and climate....More

Go big, then go small when planning your ranch’s future

Our ranching teams are smaller but they tend to be made of family, and that is why small businesses are the ones that change the world. Are you up to....More

Beef demand? Maybe it is our job!

Building beef demand is the business of everyone in our industry....More

The coming revolution in cattle genetics

The seedstock industry has been trying to produce low-input, high-output cattle for a long time. Are we finally reaching the stage where that is....More

NCBA should take heed from the political parties

The beef business can learn a lesson from the present state of politics—listen to your base....More

Is agriculture destined to lose the conversation on sustainability?

It’s time to trade in the suits, ties and wing tips for boots and a hat and to start sharing the passion and commitment to sustainability that nearly....More

Senate fails to pass GMO labeling law, throws issue into a backspin

Perception is reality and that means GMO labeling will ultimately be dictated. The question is to what degree and by whom....More

What will the 2016 election mean to agriculture?

With the primaries now shaping up and providing a somewhat less murky picture of the 2016 presidential election, the question arises about how....More

The message was sent on Super Tuesday

What’s more important: sending a message or winning the election?....More

Are marketplace concerns legitimate?

Is increased market risk and volatility the new norm? What should we really be concerned about?....More

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