Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

christmas on the ranch

There’s nothing like celebrating Christmas on a ranch

Living on a ranch doesn’t make kids immune from materialism, greed or selfishness, but it does tend to mitigate it....More
USDA secretary tom vilsack

USDA Secretary folds on second checkoff; now what?

As expected, USDA Secretary Tom Vilsack announced this week that he won’t pursue a second checkoff. USDA Secretary Vilsack accomplished what few....More

Greatest bull market in the U.S. economy is the beef business

Comparing year-to-year averages, almost any class of cattle is up 25% over last year, with the majority up 30-50%....More

What’s the greatest Christmas gift of all?

I think it is one of the unique and truly great things about agriculture that at the busiest and most challenging times we tend to gather around our....More

Life was good when our only worry was herd expansion

However, I couldn’t help but ask myself, if I were a betting man, which do I believe poses the biggest risk, and which do I believe is more likely to....More

Street protesters: Be mad at the government, not police

The challenge for any society is to have enough government to allow freedom and progress to exist, but to also limit government so that freedom and....More

Why portion size isn’t a major issue for the beef industry

The beef processing and retail system will continue to innovate and deal with larger cuts of meats....More

Agriculture can’t allow outsiders to define sustainability

Everyone is 100% for sustainable agriculture, but there is wide disagreement on what that looks like and how it will be measured and verified....More

Thanking Loved Ones & Those Who Sacrificed To Make It All Possible

Most of us find it easy to be thankful for our family, friends, faith and life in this great nation. And it’s good to express gratitude for these....More

Immigration Reform Continues To Be A Political Football

What’s ironic about the politics of immigration reform is that both the right and the left benefit from not doing anything and keeping the issue....More

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