Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

baltimore riots
Apr 30, 2015

We’re missing the lesson provided by the Baltimore riots

The lesson provided by the Baltimore riots is that government is inherently inefficient, and tends toward abusive power if left unchecked....More
Apr 30, 2015

Why do good decisions tend to occur in bad economic times?

The only thing for certain is that, with high prices and/or growing economy, cow herds and the government will expand....More
Apr 23, 2015

2016 election season underway; don’t expect anything from Congress

We’ve entered that legislative stage where nearly everything is just posturing for the elections in 2016. Don't get your hopes up for any big....More
Apr 23, 2015

Why are beef producers always focused on the negative?

I can’t help but wonder if the beef industry wouldn’t be better served by managing for positive outcomes rather than avoiding negative ones....More
Apr 16, 2015

A spirited debate between the bulls & the bears on the market and moisture

Over time, I suppose everything evens out, but I have to admit that the bulls seem to enjoy the ride a whole lot more than the bears....More
Apr 16, 2015

Why every parent wishes they could turn back time

The only thing I know for certain is that kids grow up too fast, and everyone I talk to wishes they would have taken the time to enjoy the moments....More
Apr 08, 2015

Who is the best leader for the beef industry? We all are

We’ll never persuade the elites, but we can inspire and communicate with those who work every single day in the beef industry to make a living for....More
Apr 08, 2015

Beat the rancher’s curse; stop assuming people can read your mind

It’s a lot easier today to overcome the rancher’s curse than in the old days. After all, texts and emails allow us to build up to that actual two-way....More
Credit: Jupiterimages
Apr 02, 2015

It’s not scalable or practical, yet the food movement marches on

For the food movement to achieve its aims, modern agriculture must cease to exist....More
Apr 02, 2015

It's time for a beef movement! Let's sell the sizzle

The beef industry has the right story and the facts are on our side, but I think we lack the allure of a movement. It's time to stat selling the....More

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