Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts by Troy Marshall

Jan 22, 2015

New York Times accuses MARC of animal abuse

Reading the New York Times article about animal welfare at the U.S. Meat Animal Research Center made it painfully obvious to me that, when taken out....More
Jan 22, 2015

It’s time for the beef industry to move from strategy to tactics

From a tactical standpoint, the U.S. beef industry is outmaneuvered in a significant way by dollars and methods....More
Jan 15, 2015

The end of COOL is certain, but it sure is taking a long time to die

With all the discussion that COOL caused within the industry when it was implemented, it is striking how little discussion there is about it today as....More
Jan 15, 2015

Have we seen the top of the cattle market, or is it still ahead?

A number of factors, including global economic growth, the continuing strength of beef demand, and input costs will all be instrumental in the cattle....More
Jan 08, 2015

Making some sense of a topsy-turvy December cattle market

There will continue to be ebbs and flows to the cattle market. However, as producers, we can take heart in the fact that the overall trend is intact....More
Jan 08, 2015

10 goal-setting questions to ask yourself for the coming year

Less than 10 days into 2015, I would wager that a lot of resolutions have already been put aside....More
Dec 31, 2014

Here’s the secret to realizing your New Year resolutions

The key to keeping your resolutions in 2015 is to make sure they align with your priorities....More
Dec 31, 2014

5 biggest themes for the U.S. cattle industry in 2014

My votes for the five biggest themes of a very remarkable 2014 include: record prices, an industry’s confirmation of the current checkoff, the....More
christmas on the ranch
Dec 25, 2014

There’s nothing like celebrating Christmas on a ranch

Living on a ranch doesn’t make kids immune from materialism, greed or selfishness, but it does tend to mitigate it....More
USDA secretary tom vilsack
Dec 23, 2014

USDA Secretary folds on second checkoff; now what?

As expected, USDA Secretary Tom Vilsack announced this week that he won’t pursue a second checkoff. USDA Secretary Vilsack accomplished what few....More

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