Contributors

Dave Sjeklocha

Dave Sjeklocha, DVM, is operations manager of animal health and welfare for Cattle Empire, LLC, Satanta, KS.

Mar 09, 2014

The Beef Industry's Ultimate Goal Should Be A Satisfied Consumer

Begin with the end in mind. This is one of the principles Stephen Covey mentions in his “Seven Habits of Highly Effective People.” This “habit” can be defined and applied in several different ways, but it basically means that before starting a project, you should determine your ultimate goal and remain focused on....More

Mike Apley

Mike Apley, DVM, PhD, is a professor in clinical sciences at Kansas State University in Manhattan.

in Vet's Opinion Mar 25, 2014

Consumers Hear Only Half The Story On Food-Borne Illness

The beef industry's goal is zero foodborne illness. My intent isn’t to trivialize human disease; I fully recognize the gravity of the hospitalizations and death resulting from foodborne illnesses. However, to discuss such cases without reference to consumption is irresponsible. Of course, any effort by interests to drum up funding....More

W. Mark Hilton

W. Mark Hilton, DVM, is a clinical professor of beef production medicine in the Purdue University School of Veterinary Medicine, West Lafayette, IN.

in Vet's Opinion Jan 25, 2014

Success Comes When Livestock Producers & Their DVMs Are Partners

The result of a veterinarian and client working together will go far toward attaining the ultimate goal of a win-win relationship....More
What's Vet's Opinion?

Three top U.S. veterinarians provide tightly focused discussion of specific beef cattle disease and welfare topics.

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