My View From The Country

Some Thoughts From The National Western

There’s never been a better time to be in the seedstock business, yet survival over the next 12 months remains a major concern.

Every year in the middle of January, the seedstock industry gathers in Denver. As a kid, going to the National Western Stock Show (NWSS) was like a second Christmas. The NWSS is special; there are six or seven other major stock shows that are equally importantly regionally, but the NWSS is literally the “Super Bowl of Livestock Shows.”

Other shows might have better rodeos and better facilities, but the Denver show’s central location, its timing (before calving gets started and bull sale season gets kicked off in earnest), and its unique factors like “The Yard Show” make it special. It’s the undisputed “place to be” if you’re in the seedstock business, and it tends to set the tone for the industry.

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The pulse of the seedstock industry isn’t a lot different than the rest of the industry. Prices are record-high on virtually all classes of cattle, and initial bull sale results are simply unprecedented. Who would have thought just a few years ago that a $6,000 bull would be just an average bull in a lot of sales today?

The future looks bright, and the tools to make genetic improvement have never been better. Of course, you can still find wild extremes if you look, but the industry is focusing in and making dramatic progress on selecting for the economically relevant traits of beef production for the most part. In fact, seedstock producers are even surprised by the amount of progress. The high-selling bulls of five years ago would now be in the bottom 20% of most of this year’s sale offerings.

Like other segments, the optimism is tempered by the reality that’s been created by drought and rising input costs; the specter of significant liquidation still looms. The long-term outlook is definite; the short-term outlook is dependent on Mother Nature.

As good as the outlook is for individual seedstock producers, breed associations find themselves in a quandary of sorts. The value of their genetic evaluation programs continues to increase, but technology and the possibility of competition are making it difficult for the first time ever to increase revenues and margins. There’s never been a better time to be in the seedstock business, yet survival over the next 12 months remains a major concern. 

But one thing still holds true in the seedstock business – when you part ways, you can say “see you in Denver” and be assured that you probably will.

Discuss this Blog Entry 7

Jim Tate (not verified)
on Jan 18, 2013

this was two minutes ofmy life that I wish had back....this was a non informatin puff piece worthy of being on ABC Nighty news for its lack of information.

Larry Dreiling (not verified)
on Jan 18, 2013

Troy, as the industry begins to move from predominantly phenotyping to genotyping in seedstock evaluation, there always will be need for the National Western, not only for the things your write about, but the pen and carload shows held at he specific times they are that build momentum for the market the rest of the year. Detroit may have the International Auto Show, but to see the best of our industry, you have to head to The Yards in Denver.

steve roth (not verified)
on Jan 18, 2013

Troy: The salient, omission is "why"? now average. Bulls should produce smaller cows, aka sustainability. I don't see this happening. I could never understand the need for a judging team if you have EPD's?

Tom Smith (not verified)
on Jan 22, 2013

EPD's are a means of comparing PROBABLE performance of animals from different environments. But they do not tell the ENTIRE story. I have seen animals with tremendous EPD's that were sickle-hocked or post-legged, shallow-ribbed, light-muscled, or bow-legged. Despite the benefits of EPD's, genomic information, and a wealth of other information on the horizon, visual appraisal will always be needed to prevent purchasing an animal that has high risk for becoming unsound.
But livestock judging also builds communication skills in the youth that participate. Power of observation improves, they learn to express what they see and think, and confidence increases dramatically. I know because I coach 4-H judging teams and I see a difference in these kids over time.

Darrell D. Anderson (not verified)
on Jan 18, 2013

Troy - for what it's worth, I felt the two minutes I spent reading your column was a great use of my time, as usual. I have to respond to Steve's comment about why the need for judging teams if you have EPD's. Obviously, Steve never competed on a judging team, because if he had, he would have realized that learning how to evaluate the "form and function" of livestock is only a small part of the educational value of a judging team experience. In 25 years as a breed executive (first with the American Yorkshire Club and then 17 years as CEO of the National Swine Registry), I can assure you that the very best employees that I hired had one thing in common - they had spent some time in a livestock judging experience. The real differences were obvious in their decision making ability and their communication skills. And even thought there might be some in the beef industry that feel EPD's eliminate the need for visual appraisal, I would like to show you some of the hogs that corporate breeding stock companies developed through their magical genetic evaluation programs - sows that couldn't get up and down in crates due to severe structural soundness issues. Don't get me wrong, we rely greatly on EPD's in our STAGES program, but we have also recognized the need for a balanced approach with phenotypic appraisal. And I am quite sure the same will apply in the beef cattle business.

Anonymous (not verified)
on Jan 21, 2013

I quit subscribing to the angus journal becase of the poor structure of most of the cattle advertised -instead they are more interested in the gehaw abouit being in the top 1% for this trait, or being in the top 10% for that trait- completely missing the structure of the animal or the poor udder composition of the female,feet shoulders etc. The epds tend to make the owner of the animal feel good for awhile until he gets a call from the buyer why the production of their purchase did not match the promoted epds-are we headed foward or backward?

Dillon (not verified)
on Jan 21, 2013

I am not familiar with many breeds other than Angus and Hereford, but Angus is the breed I understand best. I did not attend anything in Denver and I do not know what you saw there. I do look frequently at the Angus Journal as well as all the influential Angus programs around the country. I think that it very important to point out that "Extreme" does not have to translate to frame size like most people talk about from the 80's and early 90's. Extreme can apply to any measurement or EPD. If you look at a chart of EPD change you will notice the industry chasing extremes of a different sort. Mature cow weight of the angus cow herd is almost 1400 lbs, milk EPD is growing rapidly, as well as yearling weight and birth weight is dropping quickly as well. Carcass weights are increasing to the point that articles are now being written about ribeye areas larger than the consumer wants. It just takes a quick look into the scientific literature to realize that larger, heavier milking cows are very inefficient. EPD's are easily misused because people do not know the intricacies of the measurements and the give and take with every measurement selected for. So for that I completely disagree that as long as mature cow size and milk continue to soar the industry is in fact chasing extremes, and these extremes are not actually economically relevant traits, but are actually not economic at all.

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What's My View From The Country?

As a fulltime rancher, Troy Marshall brings a unique perspective on how various consumer and political trends affect livestock production.

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Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
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