BEEF Daily

Sir Paul McCartney Publishes Meatless Mondays Cookbook


Former Beatle encourages consumers to cut out meat once each week for health and environmental reasons. Here are the facts on red meat in the diet.

The Meatless Monday campaign, which has rapidly spread into schools and communities across the nation, is aimed to reduce our environmental footprint and save animals by cutting out meat once/week. In support of the movement, former Beatle and activist Sir Paul McCartney has penned a Meatless Mondays cookbook in an effort to escalate the platform of this campaign and push forward a vegan agenda.

According to Hindustan Times, “Sir Paul Mccartney has joined forces with his two daughters to pen a new vegetarian cookbook. The Beatles legend, designer Stella and photographer Mary have put their favorite family recipes on paper as part of a Meatless Monday Movement initiative. The campaign encourages meat lovers to cut animals out of their diet once a week. The "Meat Free Monday Cookbook," which contains 52 menu ideas ranging from stews to salads, also features contributions from fellow health-conscious and environmentally friendly celebrities, including singer Pink, actors Kevin Spacey and Woody Harrelson, and British fashion icon Vivienne Westwood.

“While many solutions can be quite difficult to put into practice, the idea of one meat-free day per week is something that many people find doable and something that can be achieved relatively easily,” says McCartney.

The campaign is a good thought, in theory; however, the notion of cutting meat to save the planet completely ignores some simple truths about animal agriculture.

For starters, according to Explore Beef, “Today’s cattlemen are significantly more environmentally sustainable than they were 30 years ago. A study by Washington State University in 2007 found that today’s farmers and ranchers raise 13% more beef from 13% fewer cattle. When compared with beef production in 1977, each pound of beef produced today produces 18% less carbon emissions, takes 30% less land and requires 14% less water.”

Simply stated, beef production is environmentally friendly. To save the planet, park the SUV; reuse, reduce, recycle; and go green with beef!

Furthermore, beef producers care about their livestock. Animal welfare is a top priority, with ranchers following protocols from pasture-to-plate to ensure cattle receive optimal care throughout their lives.

There’s no doubt about it; ranchers care.

Finally, the idea of a vegan or vegetarian society to save the planet simply doesn’t pencil out. Beef byproducts are used throughout our daily lives. Products derived from cattle – including insulin, deodorants, antifreeze, leather products; and various consumer, pharmaceutical and household items – would need to be replaced with synthetic items, resulting in more factory smog, increased transportation and escalated production costs for simple items.

We use 99% of the beef cow -- everything except the moo!

Let’s celebrate Meat-In Mondays with fantastic beef recipes and positive messages about beef. Our consumers can enjoy America’s favorite protein, guilt-free, knowing that beef is an ethical, environmentally friendly, safe, nutritious food to serve to their families.

Discuss this Blog Entry 6

delos.thompson (not verified)
on Apr 2, 2012

I eat meat everyday. Why do these people who get the spot light want to encroach on the lives of others. I would never tell someone not to buy his records or cd's.

on Apr 2, 2012

We're just going to have to counter this misinformation with fact and common sense to keep the young people from outside agriculture from being misguided by these extreme ideologies.
Call your local school and make sure they know the local beef producers deserve at least equal time in the cafeteria educational criteria. We need to make sure the schools are educating with the facts, not fiction.

on Apr 2, 2012

I think the health beneits of beef in the diet should continue to be touted as well as the environmentally friendly benefits of raising cattle for meat consumption. Providing peer reviewed science to counter all the disinformation that is circulated via the media is always a good tactic. The problem is getting "equal time" to present the facts and data.

However, it's a free country and some peope will always chose to do things despite facts annd data to the contrary. Some people wil chose to be vegans despite nutritional data that says eating red meat is healthy. So be it.
Let's concenrate on getting the "equal time" to tell our side of the story and then let the consumer make the decision.

Anonymous (not verified)
on Apr 2, 2012

Paul McCartney is coo coo. To put it nicely. This is really a good person for our children to pattern themselves after. God put animals on this earth to feed us. Pretty soon we won't be able to eat anything because of "so called acftivists"

Jordan (not verified)
on Apr 2, 2012

The beef industry needs to take a look at the wonderful, pro-meat blogs and research coming out of the paleo community. Those people are young, educated, and, most importantly, excited about beef. They directly and proactively challenge the health claims made by vegetarians and their kind and convincingly argue that saturated fat is a superior form of energy compared to carbohydrates. Sugar, not red meat, is the culprit for obesity, heart disease, and cancer. Everyone should check out sites like to benefit not only the beef industry, but their health as well.

Anonymous (not verified)
on Apr 2, 2012

It seems that meat free Mondays do not have a negative effect on the environment, and nothing in this article disproves the fact that cutting down meat intake would actually be non-beneficial for the world at large. As a beef grower and consumer, I too just agree that ranchers and cattlemen care for the well being of their animals as well as the betterment of sustainable agriculture, therefore, I do not understand the negative resentment toward this shift. Perhaps Monday could be meat free, cutting out a portion of chicken we would have consumed later in the week, rather than beef.

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BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”


Amanda Radke

Amanda Radke is a fifth generation rancher from Mitchell, S.D., who has dedicated her career to serving as a voice for the nation’s beef producers. A 2009 graduate of South Dakota State...

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