Strategic Planning For The Ranch

In Ranch Management, People Make The Difference

Table of Contents:

  • In Ranch Management, People Make The Difference

The manager’s job is to create an environment in which people want to excel and then provide the tools, training and freedom to do it.

The second of my “Five Essentials for Successful Ranch Management” is to strive for “continuous improvement of the key resources – land, livestock and people.” I’ve previously written in this column about the improvement of livestock via bull selection and cow culling, and of the land with good grazing management. Last month, I discussed improving soil health. However, nothing changes or improves without people implementing ideas, practices and proven techniques for the betterment of our land and livestock. For that to happen, people need opportunities to improve.

As manager of the Rex Ranch in Nebraska, we often had groups of students, ranchers, etc., that would visit to view our practices and management. One thing these visitors quickly observed was that each of our full-time employees had a herd of cows and perhaps a group of yearlings for which they was responsible. When questions were asked about the grazing, the supplemental feeding or the various costs of running the herd, we managers almost always deferred to the person responsible for the herd for an answer. Upon seeing that our people understood the ranch’s “shared vision” and that they knew the costs of what they were doing, the visitors would often ask, “Where do you get people like this?”

While I was fortunate to work with very good people, I nonetheless believe that many people can be led to learn, think, analyze, work and implement like our staff did.

After a few groups had visited our operation and observed our people, I was asked to speak at several events on the topic of how to empower employees. Each time I did so, I found myself wishing I’d been asked me to talk about our grazing methods or how we selected our bulls, culled cows, or marketed our production. It would have been easier and the ideas are more transferrable.


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The reality is that a manager can’t empower anyone; empowerment is an individual and ongoing activity. As managers we can encourage, facilitate and reward empowerment. If we do our part and the employee has the necessary talent, ability, motivation and work ethic – and many do, then they can become empowered.

For many years I have said, “The manager’s job is to create an environment in which people want to excel and then provide the tools, training and freedom to do it.” Part of creating that environment is to show or help (encourage) your people understand their potential.

During the hiring process, you should have already explained your vision and each team member’s part in that vision. If part of that vision includes each person (perhaps your children) being given more responsibility and opportunity to participate in management as they learn their jobs and demonstrate proficiency in each aspect – and if people get excited about the possibilities and they truly do want to excel – then you move to the facilitation phase.

To facilitate another’s empowerment, I like to use:

1) On-the-job training, which is best done by well-qualified trainers, and

2) Ongoing educational opportunities to help the person see, grasp, understand, analyze and implement new methods and ideas.

On our operation, we used a combination online courses, experts that came to the ranch to teach us, visits to other ranches, short-courses and seminars. Examples of things taught on the ranch are artificial insemination, pregnancy diagnosis, reproduction, nutrition, range management, animal handling, etc. Some of our own people became qualified to teach refresher courses and to introduce new employees to the concepts.


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What's Strategic Planning For The Ranch?

Burke Teichert provides readers with his practical take on efficient and cost-effective livestock production and ranch management.


Burke Teichert

Burke Teichert was born and raised on a family ranch in western Wyoming and earned a B.S. in ag business from Brigham Young University and M.S. in ag economics from University of Wyoming. His work...

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