My View From The Country

The Question Of Perception Vs. Perspective

The one thing I am sure of is that I have a much better perspective when I’m thinking from the back of a horse.

I heard a lot of discussion about marketing our product this week, and one continually recited phrase was that perception is reality. I understand the sentiment and agree with it, but it got me to thinking about the difference between perception and perspective.

These definitions might not be right out of a dictionary, but perception to me is how people view the world, usually incorrectly because it’s colored by their biases, paradigms and incomplete data references. Perception is reality, but it may be a distorted reality. Meanwhile, perspective is more about our capacity for comprehension; it’s about interpreting things in the context of accurate experience.

BEEF Daily Blog: How Do You Keep Things In Perspective When The Going Gets Tough?

I sometimes feel like I’m making decisions based on my perceptions of the world; at other times, I feel like I’m basing my decisions on a clear perspective of where we are. Obviously, I want to avoid decisions based on perception, in favor of basing them on an accurate perspective. I suppose the obvious next step is to figure out how to get an accurate perspective, which I haven’t yet figured out. The one thing I am sure of is that I have a much better perspective when I’m thinking from the back of a horse.

Discuss this Blog Entry 2

shaun evertson (not verified)
on Feb 15, 2013

Good points. I like to remind myself that while I'm as prone to sliding into skewed assumptions as the next guy, I'm incredibly fortunate to be able to spend a good bit of my time in nature's reality. So many unfortunates live their entire lives in a wholly artificial world and never approach reality. So many of them are lost and searching and will likely never find what they're looking for. I am truly blessed.

John R. Dykers, Jr. (not verified)
on Feb 15, 2013

We will do our best to help build domestic demand for beef that all producers and all segments of the industry can use, the John's score for tenderness. It will be 1-10 with ten being the tenderest! Ones will need grinding or very moist cooking up through the 4-5 range and 6-7 will be fine for beef lovers and 8-9 will suit most anybody grilled and 10 will be cut with a fork or butterknife! Our tester will be practical for all stages of inspection and processing and distribution. Even a restaurant can have its own ! Will let you know as soon as production is running. No more losing customers because of a tough marbled steak!
Let us have a few weeks or maybe months to put the finishing touches on the tester. Then we will share the CharLean business model and the Cow-Calf Cattle Corporation model to improve quality and decrease costs dramatically. Lots of producers have nibbled at parts of this and will be anxious to use these techniques to deal with drought and feedlot overcapacity as well as make it more difficult for PETA and HSUS to attack us. They will anyway, but it will be more difficult.
John R. Dykers, Jr.
New Hope Farm, Siler City, NC John Will Headen, operator

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What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.


Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...

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