BEEF Daily

In The News: PETA Targets Kids & Abuses Animals


PETA takes aim at puppies, kittens and children in most recent stunts. 


The People for the Ethical Treatment of Animals (PETA) group is sure hard to take seriously -- what with their nude stunts on street corners and outlandish statements aimed at earning sensational headlines in the media. But the group has fallen to a new low with its most recent activity.

Do you recall several years ago when two PETA employees were arrested in North Carolina and charged with animal cruelty for dumping dead shelter dogs and cats in a garbage bin? In that incident, police found 18 dead animals in a trash bin, and 13 more in a van registered to the activist group. All the animals, which PETA workers had acquired by pledging to place them in good homes, were slated to be killed and dumped. The workers were arrested and charged with various crimes after police staked out the garbage bin where other animals had previously been dumped, according to NBC News.


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Well, PETA seems to have topped itself recently with another stunt that has some California parents threatening to take PETA to court. It seems that PETA handed out a comic to children at Calabash Elementary School in Woodland Hills that contained graphic images of mutilated cows.

According to, “The pamphlet appeared to be a cartoon comic and was titled ‘A Cow's Life,’ but the images inside were horrifying, parents said. The graphic leaflet showing cows being dehorned and cows with infected udders, was hidden in what PETA says is a kid-friendly pamphlet about dairy cows -- literature they say is meant to be educational.

PETA Executive Vice President Tracy Reiman apologized Wednesday evening, saying the pamphlets had been meant for parents so they could talk to their children about the dairy industry's treatment of cows. She said that as a peace offering, PETA was offering to provide non-dairy ice cream sandwiches to students and staff.”

PETA has a curious way of rationalizing its sick and embarassing behavior. But stunts like killing and dumping pets, and springing propaganda on kids, indicate that common sense and decency are indeed in short supply at PETA.

What do you think of PETA’s most recent stunts? Share your thoughts in the comments section below.


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Discuss this Blog Entry 17

Simon Ritchie (not verified)
on Feb 10, 2014

To be fair, those PETA workers who were charged with cruelty were found Not Guilty. Also, L.A. media widely covered that the comic book was one thing and it was a mom at that school (not a PETA employee) who took it upon herself to hand those comic books along with the leaflets to her kid's classmates.

If we're going to pick on PETA, I think we should be honest about what we're picking on them for, right?

on Feb 11, 2014

It sounds like you are familiar with both cases. Thanks for weighing in. To me, PETA still printed the comics with the intent of passing them out to children -- whether they were there are not isn't the point. And, maybe they were found Not Guilty, but the truth is there were still dead dogs and cats that were promised homes that were found in a dumpster. What does that mean? Perhaps PETA had a good lawyer to find some fault in the prosecution or the way evidence was collected? It's not my place to play jury from South Dakota, but I don't have much faith in these folks. Sorry.

Ken (not verified)
on Feb 11, 2014

Thanks for being a sane voice for Ag. It is hard to fight dirty tactics and remain sane.

Anonymous (not verified)
on Feb 10, 2014

Whether they were found guilty or not isn't the point. PETA, which presents itself as pet lovers, was exposed as collecting healthy companion animals under the pretense of placing them in homes and instead killed them and threw their carcasses in a dumpster. That is the hypocrisy and the point.

Actually, Adria Joy Hinkle and Andrew Cook were each originally found guilty by a jury of one count of littering. The trial judge imposed on each defendant a 10-day suspended sentence, court costs, a $1,000.00 fine, $2,987.50 in restitution, a $200 community service fee, and 50 hours of community service, which was later reduced to 24 hours of community service. The court also ordered that the van used by defendants be forfeited for the use and benefit of the Ahoskie Police Department. For a number of reasons, the judgments of the trial court, the orders of forfeiture, and the orders of restitution were vacated. You can read the final disposition of the case at

And as for the PETA defense in the kids' comic book caper, do you really believe it was an innocent mistake? Given their previous tasteless antics and ridiculous positions, why would you believe anything is out of bounds for these peanut brains?

Anonymous (not verified)
on Feb 11, 2014

What behavior is sick? If you mean euthanizing cats and dogs, then that would make the industry's behavior even more sick, with added mutilation, torture, etc., in addition to killing an animal that would do anything to avoid what happens to it. Also, animal shelters euthanize all the time, and it's to reduce cruelty, not inflict it.
If you're saying that showing the images is sick, and that the images are too awful to show children, then what does that say about what is being done to the animals in the pictures? But then, I suppose the industry would like for kids to grow up totally blind the the realities of meat and dairy like the rest of us have.

Anonymous (not verified)
on Feb 11, 2014

By that logic... let's start showing small children pictures of VD, open heart surgery, and staff infections "less they grow up blind to the dangers of hospitals" like the rest of us...

YouCanFoolSomeOfThePeople (not verified)
on Feb 11, 2014

Heart disease, prostate cancer, colon cancer, animal abuse, slaughterhouses... lol I think the beef industry need to take a good long look at themselves before they start throwing stones at someone else's glass house.

Anonymous (not verified)
on Feb 11, 2014

PETA is not to be trusted AT ALL. They are not for the animals. They are only for what they can put in their pockets.
PETA knew exactly what they were doing when putting those images in the pamphlets. PETA needs to practice what it preaches.

Monte (not verified)
on Feb 11, 2014

To quote the guy from "Shark Tank", "Its always about the money all the time!". Money is what motivates PETA, not the well being of animals or the well being of people. They are not to be trusted.
The U.S has the safest, most affordable food supply in the world. That is a great blessing not something we should be made to feel guilty about.
If someone chooses to not eat meat that is fine that is their decision but don't force your opinion on me! There seems to be a double standard. Its ok for these activist groups to voice their opinions but the farmers, ranchers, and other folks who do not have excess time and money are just supposed to remain silent and let these vocal minorities damage our country.

Simon Ritchie (not verified)
on Feb 11, 2014

Again, saying "PETA knew exactly what they were doing when putting those images in those pamphlets," we don't do ourselves any favors when we ignore facts of cases. It was widely reported that this was a mom of a child at that school who picked up the materials and handed them out. They were separate PETA materials, yes, but PETA had nothing to do with putting them together and handing graphic images to kids.

I also like how "Anonymous" ignores the final outcome of a criminal prosecution finding no guilt in favor of earlier judgments which were lawfully overturned.

So, it's just PETA that has an agenda, eh?

on Feb 11, 2014

PETA is milking it for all its worth.

BTW what is its members stance on abortion?


kt in montana (not verified)
on Feb 11, 2014 I've attached a link that shows that according to the Virginia Dept of Agriculture and Consumer Services, PETA euthanized 1,675 animals out of the 1,877 in it's care in 2012. This included 602 dogs and 1,045 cats and maybe a a few rabbits makes up the difference. In 11 years they've euthanized 29,426 dogs, cats, rabbits and other domestic animals. Maybe if they spent more time trying to help these animals instead of wasting money on propaganda scare tactics geared towards children, they would do some good. I couldn't even find out how a person would adopt through PETA...they don't seem to put much effort into it even though they've got a shelter in Virginia. I'm not a newcomer to dog rescue, I've volunteered for quite some time and get glimpses of shelters and rescues all across the nation. Some are better funded and better staffed than others, some have more success...lots of variables. But the statistics I've read on PETA's shelter success puts them at the bottom of the barrel. Scam and scum.

Anonymous (not verified)
on Feb 11, 2014

How is showing kids pictures of dehorning and mastitis wrong?

on Feb 11, 2014

What is wrong is the implication that all cows are de-horned in this way and that all cows have mastitis. You are being disingenuous.

on Feb 11, 2014

PETA is sensationalist but they don't hold a candle to propaganda campaigns like this:
I find such propaganda highly offensive and destructive, as well as inaccurate, so please put them on the radar screen along with PETA - it is unconscionable that they use "physician" to peddle their views, which are slanted and sensationalist - the opposite of what physicians are supposed to be

JasonMason (not verified)
on Feb 11, 2014

How anyone who eats the flesh of abused and slaughtered animals can point a finger at anyone else is laughable. If you eat meat you are part of the animal abuse. End of. If you love animals then don't support their abuse and death just to satisfy your own gratification.

Anonymous (not verified)
on Feb 12, 2014

Are people animals? Yes, maybe they should give a little to their common animal. How can they hold animals above people. This is the wrong doing.

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Amanda Radke is a fifth generation rancher from Mitchell, S.D., who has dedicated her career to serving as a voice for the nation’s beef producers. A 2009 graduate of South Dakota State...

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