BEEF Daily

New Video Explains Challenges Of Today’s Food System


The Center For Food Integrity has created a new video that explains the challenges facing today’s food system, with the growing demand to produce more food with fewer resources.

How can today's food system meet the growing global demand to produce more food using fewer resources? That is the question posed by The Center For Food Integrity in a new video that provides some food for thought on the importance of agriculture and the environment.

Here are some highlights from the video:

  • Did you know 98% of the Earth’s water is the ocean, and only 2% is fresh water? Much of that water is locked up in the polar ice caps.
  • Global population is growing exponentially, with 200,000 new people on the planet every day.
  • By the end of the century, we will need to produce more food than what has been produced in the last 10,000 years combined in order to feed that growing population.
  • We will need to produce twice as many calories on the same amount of agricultural land  in order to protect the ecosystem.

The video answers the question, what is the right choice for people, animals and the planet? Find the answer by watching the video.

Conversations regarding sustainability continue to be a hot topic, with many questions and differing answers on issues such as: defining sustainability, discussing agriculture production methods, meeting demands for a growing planet, caring for the ecosystem, reducing our carbon footprint and preserving our natural resources.

Join The Discussion: What Is Sustainable Beef?

I believe agriculture plays an important part of this equation, in particular, beef production. BEEF magazine has a great Earth Day resource that explains how the cattle business and the environment are intricately related and how ranchers are great stewards of the land. 

What did you think about the video? How can ranchers feed a growing planet while preserving resources? What are the solutions to doing more with less? Join the conversation and leave your thoughts in the comments section below.

Discuss this Blog Entry 5

Frank Schlichting (not verified)
on Oct 30, 2012

The key to meeting this challenge is to reduce the human population. There is no way we can continue to put 200,000 more people on the face of the globe every day and expect to feed them. It isn't sustainable. If the world population started to decline we could also start to reduce greenhouse gases and stop the mass extiction of wild animals that we are displacing as the human race continues to use more and more of the land and resources on the planet.

Mike Wlliams (not verified)
on Oct 30, 2012

How would you reduce the population? Would you regulate you could have children? Only smart and pretty people maybe? Or maybe if we just reduce the availability of food and cripple the food production systems we could starve them until the population reaches a acceptable level.

Frank Schlichting (not verified)
on Oct 31, 2012

How can we reduce human population? There is no easy answer. Today there is no will to do so, it's not on the radar. But one day it will be forced on us. China has had a one child per couple policy that would be a good start. Also why don't we aid starving nations with birth control rather than more food to raise more people that will in turn need more food?

Dieter Harle (not verified)
on Oct 30, 2012

Great video! Eye, ears and mind opener! The search for new technologies is more important than ever. While GM technology has helped to grow food - it is NOT the only method of producing food. Listen, act and learn how the rest of the world thinks, feels and asks for "none-compromised" food production. As a producer, are you managing your risk: "What if the world demands "none" GMO soybeans and corn?" Be assured: we have done it - it can be done! Start with the next growing season. You do not have to risk one cent in profitability. (There are already monetary incentives offered by foreign countries) Think about it for the sake of your children and grand children.

D. A. (not verified)
on Oct 30, 2012

This video grossly oversimplifies nearly every issue it addresses in its two minutes and thirty-two seconds, of course. Humanity's biggest problem is really wastefulness, and our ignorance of how to judiciously use, care for and conserve the precious resources we now throw away, pollute or allow to erode away. Population explosion has followed the human desire for more speed and greater ease. The greed that provokes some of us to take and waste more than we need has always been the undoing of civilizations throughout our history. Read Sir Albert Howard's The Soil and Health, and An Agricultural Testament, both written prior to the end of World War II, when our prodigality really accelerated. Howard's writings are available online at

Please or Register to post comments.

What's BEEF Daily?

BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”


Amanda Radke

Amanda Radke is a fifth generation rancher from Mitchell, S.D., who has dedicated her career to serving as a voice for the nation’s beef producers. A 2009 graduate of South Dakota State...

Sponsored Introduction Continue on to (or wait seconds) ×