Most Recent Blog Posts

Apr 17, 2009

NAIS Is Back In The Headlines

While the National Animal Identification System (NAIS) never went away, it has simmered....More
Apr 03, 2009

Mistakes Happen; Learn To Capitalize On Them

George Bernard Shaw said, "A life spent making mistakes is not only more honorable....More
Apr 03, 2009

Weak Beef Demand? What Weak Beef Demand

Listen to the explanations of why fed-cattle prices have been so lackluster....More
Mar 26, 2009

Blizzards Happen; We Just Deal With Them

I spent last week talking to a number of folks battling the blizzards in Wyoming and the Dakotas. There are times when....More
Mar 23, 2009

Success May Entail Working Back From The End You Desire

Regret is one of the saddest words I know. It’s not only an emotion focused on the past, but it’s based on something that can’t be rectified....More
Mar 20, 2009

Is This A Time For Optimism, Pessimism Or Realism?

When I started to bang out this week's article, there was material for a whole host of subjects sitting on my desk....More
Mar 06, 2009

Environmentalism Is Rooted In Dust Bowl Lessons

The “Worst Hard Time: The Untold Story Of Those Who Survived The Great American Dust Bowl,” by Timothy Egan, is....More
Mar 06, 2009

Historically, It’s About Time For Another Revolution

Someone pointed out the other day that this country has had a revolution of sorts about every 80 years, starting....More
Mar 01, 2009

Lest we forget

Last month, the Quiznos subway sandwich chain announced its new animal-welfare policy created in conjunction with People for the Ethical Treatment of....More
Feb 27, 2009

What Are You Thinking?

This is an exciting time in the cattle business, a time full of change. And managing change is the challenge....More
Feb 27, 2009

COOL Becomes Official On March 16 – Well, Sort Of

t was yet another confusing step added to what has already been one of the most screwed-up rulemaking processes in history....More
Feb 27, 2009

A Brave New World Confronts Us

Certainly, President Obama’s proposed budget is a long ways from passing, but as one commentator put it, “it will be historic even if only a fraction....More
Feb 20, 2009

Mandatory COOL Has A Long Way To Go

USDA is strongly indicating changes to the mandatory country of origin labeling (MCOOL) regulations, or at least changes in the interpretation of the....More
Feb 19, 2009

U.S. Ethanol Policy Sorely Needs To Be Addressed

The ethanol industry is struggling, despite the billions in subsidies and a government-guaranteed market. Those conditions....More
Feb 19, 2009

Beef Demand Study Provides An Industry Wakeup

I recommend that everyone takes a look at the recent checkoff-funded research study entitled “U.S. Beef Demand Drivers and....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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