Most Recent Blog Posts

Aug 19, 2011

Focus Turns Squarely On D.C. & Wall Street

The die is cast; cattle numbers are going to be tight, and little can be done about Mother Nature. It appears the focus the next six months from a....More
Aug 11, 2011

Going From Macro To Micro

We spend a lot of time talking about the industry in aggregate. We talk about the chilling effect of ethanol subsidies on this industry, the....More
Aug 11, 2011

The Checkoff Moves Forward

It was not a process without some pain. But after all the meetings and the discussion, it appears the national beef checkoff apparatus is....More
Aug 11, 2011

Here Comes Price Differentiation!

When numbers are tight, as they are today, and excess capacity is chasing a small supply, price differentiation will tend to narrow. And, we’ve....More
Aug 05, 2011

What Does Size Have To Do With It?

Everyone talks about segmenting the cow-calf business based on size. Depending on how you define the groups, they basically boil down to this....More
Aug 05, 2011

Debt Deal Offers Cattle Industry Lessons

This week, the industry held its mid-year meeting to deal with real and substantive issues. I’m always amazed at the work of all the various....More
Aug 05, 2011

Plain & Simple, Our Industry Needs Trade

I’ve heard it said often: imports hurt us and exports don’t really help us. In fact, I’ve heard it so often that, at some level, one could almost....More
Jul 29, 2011

Debt Ceiling Debate Is Start Of 2012 Election

Everyone is talking about the federal debt ceiling and the ramifications if a default should occur. Sorting through all the political rhetoric is....More
Jul 29, 2011

Mid-Year Cattle Industry Meetings Are Important

Pick up any cattle market report this week and the dominant topics are weather and the corn market, the debt ceiling deadline, and debt worries in....More
Jul 29, 2011

Listening To Those You Disagree With

If you follow Democrat political strategist James Carville, you might find it a little difficult to listen to Rush Limbaugh. And, if you’re a....More
Jul 22, 2011

Technology Impacts Industry "Community"

Modern livestock production is a highly competitive, low-margin business. These are conditions that lead to concentration and consolidation, and....More
Jul 15, 2011

CBB Resignations Solve Little

The resignations in the last 2-3 weeks of the CEO and chairman of the Cattlemen’s Beef Board (CBB) put the checkoff into a position where trust can....More
Jul 15, 2011

When It's Dry In Texas, We All Get Thirsty

I love Texas and Texans. I love their love of football, independence, pride, their manners, barbecue and a whole host of things that make Texas....More
Jul 15, 2011

Debt-Ceiling Debate Illustrates D.C. Politics

As hard as I try, I can never wrap my mind around all the dynamics associated with D.C. politics. The debt ceiling showdown is another issue that is....More
Jul 15, 2011

GIPSA Is A Debate Of Several Tiers

The bulk of the industry’s debate over GIPSA has centered, and rightfully so, around the proposed rule’s intent to turn the cattle market into a....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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