Most Recent Blog Posts

May 04, 2012

Are You On The Cutting Edge, Or Bleeding Edge?1

The hard reality about the future is that it comes in its entirety with the good and the bad, and none of us are allowed to pick and choose. Short of....More
Apr 27, 2012

Beef Demand, The Economy & The Checkoff1

Even with a sluggish economy, the recent furor over lean finely textured beef and this week’s BSE case, to name a few events, beef demand continues....More
Apr 27, 2012

The Myth Of Managing For Drought6

Ranchers tend to be optimists by nature. You have to be, when two of the biggest drivers of your profitability are markets and weather – two factors....More
Apr 26, 2012

A Fourth Case of BSE – Ho Hum?

With Japan and South Korea weighing a loosening of age restrictions on U.S. beef imports, the cattle market recovering from the media flurry over....More
Apr 20, 2012

Make Room For A Bigger, Badder Foe6

Activist groups like the Humane Society of the U.S. and People for the Ethical Treatment of Animals garner the most attention and headlines in the....More
Apr 20, 2012

We Can’t Forget The Nutrition Side Of Beef1

The beef industry has made lots of progress in communicating an accurate message on nutrition, with scientists and nutritionists advocating a more....More
Apr 20, 2012

Are We Capable Of Fixing The Deficit?

As citizens, we deride politicians for lacking the statesmanship to make the hard decisions and do what is right for future generations. We demand....More
Apr 13, 2012

A Frightful Vision Of Sustainable Prosperity2

Activist visionaries lay out their vision of what constitutes “sustainable prosperity for all.” It goes well beyond creating a “green” economy, as....More
Apr 13, 2012

FDA Guidance On Antibiotics Is A Victory3

The U.S. Food and Drug Administration announced its intent to publish on April 13 its final Guidance 209 and a draft proposed rule on veterinary feed....More
Apr 13, 2012

The Big 5 Management Areas5

The five big management areas of beef production are nutrition, animal health, reproduction, genetics and marketing. Of course, cost optimization,....More
Apr 05, 2012

More Cows With Less Efficiency Is Bad Math5

We’d all like more producers and/or more cows, but only if those increases are created through increases in demand or efficiency. Increases that....More
Apr 05, 2012

Random Ponderings On Various Current Topics

Amid this week’s whirlwind of debate on the merits of lean finely textured beef (LFTB), USDA gave its tepid support of the product and process while....More
Apr 05, 2012

Priorities Are Important In All Endeavors

I’ll never forget the conversation I had with a producer who got caught up in the rhetoric that it was the marketplace that was the problem. He was....More
Mar 30, 2012

Opinion: Supreme Court Gives Landowners A Victory1

Landowners fighting an Environmental Protection Agency exercise of jurisdiction under the Clean Water Act were given their day in court, thanks to a....More
Mar 30, 2012

Opinion: Pink Slime Issue Exposes Our Industry Traitors18

Lean, finely textured beef is a safe, USDA-approved product and process that's been used for 20 years and provides an additional 10-12 lbs. of lean....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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