Most Recent Blog Posts

Apr 20, 2012

Are We Capable Of Fixing The Deficit?

As citizens, we deride politicians for lacking the statesmanship to make the hard decisions and do what is right for future generations. We demand....More
Apr 13, 2012

A Frightful Vision Of Sustainable Prosperity2

Activist visionaries lay out their vision of what constitutes “sustainable prosperity for all.” It goes well beyond creating a “green” economy, as....More
Apr 13, 2012

FDA Guidance On Antibiotics Is A Victory3

The U.S. Food and Drug Administration announced its intent to publish on April 13 its final Guidance 209 and a draft proposed rule on veterinary feed....More
Apr 13, 2012

The Big 5 Management Areas5

The five big management areas of beef production are nutrition, animal health, reproduction, genetics and marketing. Of course, cost optimization,....More
Apr 05, 2012

More Cows With Less Efficiency Is Bad Math5

We’d all like more producers and/or more cows, but only if those increases are created through increases in demand or efficiency. Increases that....More
Apr 05, 2012

Random Ponderings On Various Current Topics

Amid this week’s whirlwind of debate on the merits of lean finely textured beef (LFTB), USDA gave its tepid support of the product and process while....More
Apr 05, 2012

Priorities Are Important In All Endeavors

I’ll never forget the conversation I had with a producer who got caught up in the rhetoric that it was the marketplace that was the problem. He was....More
Mar 30, 2012

Opinion: Supreme Court Gives Landowners A Victory1

Landowners fighting an Environmental Protection Agency exercise of jurisdiction under the Clean Water Act were given their day in court, thanks to a....More
Mar 30, 2012

Opinion: Pink Slime Issue Exposes Our Industry Traitors18

Lean, finely textured beef is a safe, USDA-approved product and process that's been used for 20 years and provides an additional 10-12 lbs. of lean....More
Mar 22, 2012

NFL Lessons For The Cattle Business1

I have a 13-year-old son who would love to play in the National Football League someday. He's also a big Tim Tebow fan, both for what he does on the....More
Mar 22, 2012

It’s All About The Passion

Passion has nothing to do with age. I know some cattle folks who are just as passionate, and maybe even more passionate, than they were 25 years ago....More
Mar 15, 2012

Snuggling With HSUS, With One Eye Open5

Every agricultural organization out there has to be a little envious of the Humane Society of the U.S. (HSUS). And it’s not just because of the group....More
Mar 15, 2012

It's The Headline That Matters, Folks1

It was a bad, bad week for the beef industry, as two sensational and negative headlines competed for national attention. The first regarded the “pink....More
Mar 15, 2012

Once Again, Science Isn’t The Answer!4

With all the controversy about finely textured lean beef, the industry has rightly responded by providing good science to explain why these....More
Mar 09, 2012

A Final Shot In The Checkoff Battle2

Most everyone is excited that, as an industry, we seem to have put the checkoff debate behind us and are moving forward. I think most everyone is....More
Contributors

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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