Most Recent Blog Posts

Apr 10, 2014

Chicken Is Just A Carrier For The Taste Of The Special Sauce

I’d forgotten just how tasteless and bland chicken on its own really is. The reason we in the beef industry talk about price so much is because the....More
Apr 10, 2014

Great Managers Work To Take Calculated Risks

Great managers take calculated risks. They embrace them and have the confidence to overcome them. That is the essential key to risk – not avoiding it....More
Apr 03, 2014

No Surprise: Injunction On Mandatory COOL Is Denied Again

It looks to me like both sides are committed to playing their losing hands out to the very end. Call me an optimist, but I still believe there could....More
Apr 03, 2014

Numbers Don’t Lie, But Nobody Knows The Obamacare Numbers

The whole national health care issue has become as much political as it is about health care. In fact, fixing the health care crisis in this country....More
Mar 20, 2014

State By State, Momentum To Raise The Checkoff Is Building

While it still appears to be an uphill battle to raise the checkoff at the national level, such momentum is building in individual states. This state....More
Mar 20, 2014

I Love Tournament Time But I Hate Ranching’s March Madness

When anyone in America hears the phrase March Madness, most everyone instantly thinks of college basketball and the excitement of the big annual....More
Mar 13, 2014

What Can Growers Of Delicious Beef Learn From Growers Of Delicious Apples?

I’ll never forget the illustration that Jim Gosey, formerly the University of Nebraska Extension beef specialist, once presented at a meeting....More
Mar 13, 2014

There Is No Magical Cow Size That Guarantees Profitability

I had several people this week dispute my statement from last week that biological efficiency doesn’t vary among the accepted range in....More
Mar 06, 2014

The Bearish Math On The Beef Industry Doesn’t Add Up

The beautiful thing about economics is that it is still part art and not all science. Look hard enough and you can always find an economist to....More
Mar 06, 2014

Liability Risk Is Beginning To Flow Down The Beef Production Chain

The whole topic of liability is a frustrating one for cow-calf producers. After all, a cow-calf producer has no way of controlling what happens to....More
Feb 27, 2014

Charges Of Blasphemy Over Science Make A Comeback

Down through time, few things have been punished more severely than blasphemy or heresy. To disrespect commonly held views, or worse yet to hold....More
Feb 27, 2014

U.S. Supreme Court Will Determine The Supremacy Of EPA

Regardless of how the U.S Supreme Court rules in the case involving the Environmental Protection Agency, it’s expected that carbon emissions likely....More
Feb 20, 2014

Managing for Prosperity—A Different Mindset?

The ranching life is filled with highs and lows. Perhaps it’s the highs that make the lows tolerable....More
Feb 20, 2014

The Highs And Lows Of The Cattle Business

It’s been said that behind every dark cloud is a silver lining. However, as any cattleman knows, the reverse is also true—behind every silver lining....More
winter weather dampens beef demand
Feb 13, 2014

Enough With This Weather; Consumers & Ranchers Need A Break

The impact of consumers homebound by ice and snow impacts beef demand as well as cattle producers....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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