Most Recent Blog Posts

weather, perceptions, beef, industry, rain, high prices
Jul 17, 2014

Rain & High Prices Can Overcome A Lot Of Bad News

I think most of us pride ourselves on being fairly open-minded. However, if we’re honest with ourselves, most of us would agree that it’s also very....More
will beef producers expand?
Jul 10, 2014

The Decision To Expand Isn’t As Simple As It Once Was

Are producers going to add 100 cows and invest $300,000 to do it? Or will they use that money to pay off debt, upgrade the tractor, and remodel the....More
communication in ag
Jul 10, 2014

Communication Is A Big Need In Ranching

Effective communication is the key to any successful business, business partnership or personal interaction....More
Independence Day, Fourth of July, patriotic, fortunate, country, America
Jul 03, 2014

Today Is A Celebration Of Our Independence And Values

The Fourth of July certainly stirs patriotic feelings in most of us. Virtually all Americans consider themselves fortunate to have been born in, or....More
cattle, prices, market, high, boxed beef, demand
Jul 03, 2014

Everyone’s Asking “Just How High Can This Market Go?”

This is historic, folks; there’s no doubt about it. Lean trimmings, fed cattle and boxed beef all set new all-time highs this week....More
Beef improvement meeting highlights genetics
Jun 26, 2014

BIF 2014 Meeting Showcases The Power Of Genetics

The philosophy is that as the industry improves genetically, everyone gets swept along eventually, and other management factors are easier to measure....More
combatting stress in beef industry
Jun 26, 2014

In Agriculture And Reining Horses, Sometimes, Things Just Happen

Ever come up with a solution that seems a win/win for all involved? You worked out all the details only to find the other party has decided to go a....More
We all know there will never be unanimity of opinion among cattlemen.
Jun 19, 2014

Beef Industry Looks Beyond The R-CALF Vs. NCBA Debate

The debate that raged not that long ago between R-CALF and the National Cattlemen’s Beef Association almost seems like a distant memory today....More
The need for additional water in the West is an issue that isn’t going away.
Jun 19, 2014

Access To Water Is A Lifeblood Issue For The West

In the western part of the U.S., water is perhaps the dominant issue going forward. The demands for water, especially for urban uses, are increasing....More
This is a time when the GOP is expected to begin to build momentum.
Jun 12, 2014

Virginia Primary Results Leave GOP In Upheaval

The narrative goes that with a lame duck president, the GOP has a chance to control and direct the national agenda for the first time in six years....More
Immigration and cattle producers
Jun 12, 2014

Ag Has A Dog In The Immigration Reform Hunt

Immigration reform and agriculture is a topic I feel qualified to write about. That’s because my opinion on the subject, like that of most folks, is....More
beef industry improvement needed
Jun 11, 2014

Pondering The Question Of Industry Vs. Individual Operation

I love cattlemen’s meetings, because they’re stocked with people who have decided to put the industry first, and have figured out that it’s an....More
Jun 05, 2014

Kids In Rural America Dispel My Concerns About The Future

I hear it all the time. “Kids don’t know how to work.” “Kids today are spoiled.” Without a doubt in my mind, there is no better place to raise kids....More
Jun 05, 2014

Beef Up Your Competitive Position For Leaner Times Ahead

There’s a tremendous amount of justified optimism about the future of the industry. However, the irony is that this optimism tends to lead to short-....More
cow silhouette
May 30, 2014

These Are Tough Times In Which To Be A Market Bear

The warm-up in weather has allowed grills to finally get fired up across the country, while favorable crop planting conditions has caused the corn....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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