Most Recent Blog Posts

winter weather dampens beef demand
Feb 13, 2014

Enough With This Weather; Consumers & Ranchers Need A Break

The impact of consumers homebound by ice and snow impacts beef demand as well as cattle producers....More
chick-fil-a pledges to serve antibiotic-free chicken
Feb 13, 2014

Why I Have A Love-Hate Relationship With Chick-fil-A

This week, the chain made a public pledge to go antibiotic-free within five years – no antibiotics ever administered from the hatchery to the....More
Feb 06, 2014

This Winter Is Starting To Be Too Long

This winter has been a tough one, and I’m ready to be through with it. But all I have to think about is our friends in South Dakota who were hammered....More
Feb 06, 2014

3 New Market Dynamics Created By Surging Bull Prices

With the cost of bulls these days, artificial insemination is becoming more economically feasible....More
Jan 30, 2014

When It Comes To Technology, Should We Educate Or Eliminate?

If we do not find an effective way to educate consumers on antibiotics, hormones and the other technologies that are under attack, then we must....More
Jan 30, 2014

Finally And At Last, Here Comes A Farm Bill!

In the final moments of negotiation on the farm bill, the mainstream agriculture groups lost their leverage, and the activist groups dictated the....More
funding a beef industry war chest
Jan 23, 2014

Let’s Get Serious About Funding Our War Chest

Because activist groups utilize so many directions to attack livestock production, it’s difficult to imagine that the beef industry can continue to....More
Jan 19, 2014

It’s Time To Scrap The Unemployment Rate Metric

The reason the unemployment rate continues to fall is that people are simply giving up looking for work. We simply have stopped counting the....More
record cattle prices
Jan 16, 2014

Should We Fret About Record Cattle Prices?

All in all, as a cow-calf producer, I like the idea of dealing with prices that are too high rather than prices that are too low. History tells us....More
cattle prices continue higher
Jan 16, 2014

Record Prices Will Continue, But Who Will Most Benefit?

The new market dynamics confirm that we can’t and won’t ever be able to compete with pork and poultry on the basis of price....More
building beef demand isn't a simple probem
Jan 09, 2014

There Are No Black-And-White Answers In Our Gray World

Building demand goes beyond continuing to increase exports, growing branded and value-added differentiated products, and stopping the decline in....More
record beef prices continue
Jan 09, 2014

The Beef Market Continues To Rewrite The Record Book

Select beef and fed cattle have set all-time records recently, and market prognosticators see more records falling in the coming year for bred....More
Jan 03, 2014

10 Predictions For 2014 That You Can Take To The Bank

Here is my outlook for 2014 and 10 guaranteed predictions....More
working together as beef producers
Dec 26, 2013

Sharing Is My Beef Industry Watchword For 2014

Determining the trends shaping the future isn’t nearly as difficult as determining how to respond to those trends in order to maximize value in both....More
Contributors

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contribur Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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