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My View From The Country

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by Troy Marshall Jul. 1, 2011

Do We Take The High Or The Low Road?

While the Cattlemen’s Beef Board (CBB) debacle came to a head this week with the resignation of CEO Tom Ramey, it really began with letters delivered....More
by Troy Marshall Jun. 24, 2011

The Ethanol Surprise From Congress

The National Cattlemen’s Beef Association (NCBA) has been working extremely hard to put cattlemen back on an equal footing with the ethanol industry....More
by Troy Marshall Jun. 24, 2011

GIPSA's One-Year Anniversary

It’s hard to believe that the one-year anniversary of the unveiling of the GIPSA livestock marketing rules occurred this week in 2010....More
by Troy Marshall Jun. 24, 2011

The Dark Cloud Of Tighter Numbers

Tight supplies, higher prices and higher input costs are the fundamentals of the marketplace we are experiencing today. Along with higher costs, we....More
by Troy Marshall Jun. 17, 2011

When Apologies Make Things Worse

The latest round of the checkoff fiasco reminds me of a vacation movie scene where the dad pulls over to the side of the road and announces to the....More
by Troy Marshall Jun. 17, 2011

The World Is Full Of Heroes

Whether you’re talking dads, public servants, do-gooders or friends, it doesn’t require heroic action to take the time to show our appreciation to....More
by Troy Marshall Jun. 10, 2011

My Conversation With CBB Chair Tom Jones

Tom Jones is the chair of the Cattlemen’s Beef Board (CBB) and is happy to discuss the industry, the CBB and any questions about issues that have....More
by Troy Marshall Jun. 10, 2011

Opinion: The Checkoff – Apologies Issued; Let's Move On (Corrected Version)

The Executive Committee (EC) of the Cattlemen’s Beef Board (CBB) issued a memo this week answering several issues of ethical breeches conducted by....More
by Troy Marshall Jun. 3, 2011

The Checkoff Saga

I was going to use the word “fiasco” in the title of this piece but I worried that such a word would imply that the good work of the checkoff has....More
by Troy Marshall Jun. 3, 2011

Horse Industry Deals With Equine Herpes Virus

EHV-1 is the official acronym for the equine herpes virus that has severely curtailed the activities of the horse industry just as it moves into its....More
by Troy Marshall Jun. 3, 2011

Learning From The Best Coach Ever

I just read a book on Coach John Wooden, the legendary basketball coach of the UCLA Bruins, detailing the seven principles that shaped his life and....More
by Troy Marshall Jun. 3, 2011

Hey, Cowboy, Can You Spare 10 Minutes?

The 2011 National Beef Quality Audit (NBQA) is asking producers to go to www.cattlesurvey.com to complete a short survey that shouldn’t take....More
by Troy Marshall May. 1, 2010

A crisis of trust in government makes trade decisions difficult

Recent news regarding U.S./Brazil trade negotiations over cotton, which could open the U.S. market to limited exports of Brazilian beef products, was....More
by Troy Marshall Apr. 1, 2010

An industry's dilemma over whether the consumer is always right

Nobody seriously argues against the concept of a business being consumer or customer focused. Producing what the customer wants is simply good....More
by Troy Marshall Feb. 1, 2010

Up in smoke

Taiwan announced last month that it would reverse its position on the bilateral trade protocol it had just agreed to after two years of long and hard....More
Contributors

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
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What's My View From The Country?

As a fulltime rancher, Troy Marshall brings a unique perspective on how various consumer and political trends affect livestock production.

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