Most Recent Blog Posts

Oct 12, 2012

The Low Cost Vs. High Quality Debate

Fail to be a low-cost producer and you’re out of business; focus solely on being a low-cost producer and not only are you doomed to low margins, but....More
Oct 12, 2012

Agriculture Struggles With Election Politics

In essence, agriculture is being forced to abandon its non-partisan and long-standing positions, to adapt to the reality of a deeply divided partisan....More
Oct 04, 2012

Marketing Predictions Will Take Some Time

Whether via DNA selection, process and genetic verification, other means of information exchange or other technologies, the industry is becoming more....More
Oct 04, 2012

Thoughts On Wednesday’s Presidential Debate

Mitt Romney has a much easier path than Barack Obama. Obama’s first term has been less than successful, while the electorate is still getting to know....More
Oct 04, 2012

Five Lessons Learned Looking Out A Windshield

The key to innovation is learning to ask the right questions, in the right way, and of the right people. We all have to-do lists that are never-....More
Sep 28, 2012

Here Comes The Brazilian Corn

The U.S. is the world’s greatest producer and exporter of corn. So it was big news this week when Reuters reported the U.S. purchase of 750,....More
Sep 28, 2012

Lessons From The 2012 Political Campaign

Over the next few weeks, we’ll blame the parties for overused generalities, and dogma designed to divide rather than unite. But in the end, it’s not....More
Sep 28, 2012

HSUS Now Goes After The Pork Checkoff

It’s doubtful that the large livestock producer groups can continue to spend millions of dollars defending their checkoff programs against legal....More
Sep 21, 2012

EPA’s Power Continues to Grow

Many cattleman, along with those in other sectors of the American economy, have long been alarmed at the frightening growth of EPA’s powers. But....More
Sep 21, 2012

The Stanford Organic Food Study

The livestock media has been abuzz over a study by Stanford scientists that looked at several hundred research projects on organic food and concluded....More
Sep 21, 2012

The ABC News Lawsuit Is A Long Shot

Very few cattlemen will disagree that the BPI lawsuit against ABC News is necessary and right. But the fact is, as Americans, we love the First....More
Sep 13, 2012

The Beauty Of Rain!

Our locale had received less than 2 in. of measurable precipitation since May 1, and while everyone knew it had to rain eventually, many of us were....More
Sep 13, 2012

Thoughts On Critical Thinking & Evaluation

The complexity of today’s world and the difficulty of predicting outcomes have become more difficult than it was a few decades ago. Meanwhile, the....More
Sep 13, 2012

BPI Announces $1.2-Billion Lawsuit Of ABC

The legal hurdles for defamation are huge. Obviously, proving economic damage will be easy, and there certainly was a wealth of incorrect material....More
Sep 07, 2012

Industry Groups Head Back To The Courts

An R-CALF lawsuit against the World Trade Organization isn't expected to be as involved or expensive as its failed Canadian dumping action lawsuit,....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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