Most Recent Blog Posts

Sep 26, 2013

Expansion Looks Favorable, But Cattlemen Are Cautious3

Every week, it seems I read another article about an economist declaring it’s time to see expansion in the cow-calf side of the business. The numbers....More
governemnt debt lingers near
Sep 26, 2013

Sometimes You Just Have To Smile To Keep From Crying1

It seems that today common sense often can seem to be an uncommon virtue. Take a court ruling in Connecticut, for instance, that classifies a horse....More
chipotle ads attack agrigulture
Sep 19, 2013

A Scarecrow Aptly Named3

Here’s an inconvenient truth—negative marketing works. Or perhaps “unfortunate” is a better word. From politicians still in office to those on the....More
cattemen in colorado get rain, some places much too much
Sep 19, 2013

Cattle Producers Celebrating (With An Asterisk)

Mother Nature is fickle—she will smile upon you bountifully one instant and the next, break your heart. And while she may win individual battles with....More
beef prices set record again
Sep 19, 2013

Beef Prices Set New Record Highs3

Prices from the ranch to the retail store continue to climb. And all indications are that they will continue to do so for a while. That begs the....More
Sep 12, 2013

Will Feed Efficiency Become The New Holy Grail?6

We’ve licked the ability to make genetic improvements in the easy-to-measure traits. Now the real work begins: feed efficiency....More
beef demand
Sep 12, 2013

It’s A Long, Long Road Back To Recovering Lost Beef Demand

The industry has learned to compensate and move forward when market shocks like BSE and LFTB happen. Unfortunately, while the damage can be inflicted....More
Sep 12, 2013

When A Single-Minded Focus Is Not A Good Thing1

A quick look at history shows that most of the time, major accomplishments are achieved through a single-minded focus. While that may work for....More
sale barn cattle price predictions
Sep 05, 2013

The Livestock Business Tops The Stock Market

When the CattleFax analysts finished talking about the possibility of $2 calves, $1 slaughter cows, and $4 corn, I couldn’t help but pinch myself to....More
Sep 05, 2013

Lessons A Ranch Kid Learns From His Dog, Horse & Cows8

That combination of a dog, a horse, cows and a ranch have taught many ranch kids most of the good lessons they will learn about life....More
Sep 05, 2013

If They Can Predict Football, Why Not The Cattle Business?4

No one really knows what’s going to happen, but the beautiful thing is that people will forget if the predictions don’t pan out. Here are some of....More
beef industry has bright future ahead
Sep 02, 2013

Stop Listening To The Doom & Gloom2

Controversy, scandals and crisis will always be better news than cooperation, achievements and solutions. That doesn’t mean, however, that the latter....More
Aug 29, 2013

What’s The Middle East Got To Do With Hamburger Demand?5

I can’t help but wonder if the whole problem with the Middle East is a lack of beef consumption. I can’t imagine that the citizens of any country....More
Aug 29, 2013

Beef Quality vs. Economy Isn’t The Real Question3

As a commodity business, the biggest focus has always been on lowering the cost of production. But the great irony is that beef can’t compete on a....More
climate change in beef industry
Aug 29, 2013

Global Warming – Science Is Just An Afterthought33

The media has been reporting that the UN’s Intergovernmental Panel on Climate Change (IPCC) is about to release a new report on global warning that....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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