Most Recent Blog Posts

MCOOL proposal all fluff
Mar 14, 2013

You Call This A Fix For Mandatory COOL?3

The proposed changes to mandatory country of origin labeling published in Monday’s Federal Register are worthless. The reforms may address the total....More
Mar 14, 2013

Mentors Contribute To Who We Are

We operate in a commodity business. But it’s also a people business in that we all are impacted by mentors who provide us with the tools essential to....More
meat inspector sequester is washington game
Mar 14, 2013

Meat Inspector Furlough Is Just A D.C. Game6

Food inspection is a miniscule part of USDA’s budget, but it greatly impacts industry and consumers. Thus, the meat inspector furlough the perfect....More
Feb 28, 2013

Political Debate Moves From Absurd To Sad4

The old quote about Emperor Nero fiddling while Rome burned is appropriate here. The result is that government and the federal deficit continue to....More
Feb 28, 2013

Don’t Forget The Cattle Market’s Undercurrent2

The effects of the drought and high input prices have ratcheted up the competition. Poorer cows and poorer producers are being eliminated, which is....More
Feb 28, 2013

Even Blizzards Are Welcomed Events These Days

Yes, a very wide swath of the country has received good moisture in the last two weeks, covering most of the drier cow-calf areas and feeding country....More
truth about animal agriculture
Feb 26, 2013

Really, These People Are “Experts?”1

We all care about what we eat, and we’re all increasingly concerned about our health and the effects of our diet as well. With consumers increasingly....More
environmental groups
Feb 21, 2013

Environmentalists Are Forced To Walk A Fine Line

Environmental groups must find a way to repackage their message and temper the effects of their agenda on consumers. If they continue to be seen as....More
culling cows
Feb 21, 2013

Some Thoughts On Drought & Culling1

We all know we’re looking at record cattle prices and high input prices for the relative short term. We’re just trying to make those strong....More
winter moisture
Feb 21, 2013

Hurray. It’s Snow... At Last!

As I’ve aged, snow had taken on a more negative connotation. As a kid, it meant no school, sledding and fun. As an adult, it generally just....More
horseback
Feb 14, 2013

The Question Of Perception Vs. Perspective2

I sometimes feel like I’m making decisions based on my perceptions of the world; at other times, I feel like I’m basing my decisions on a clear....More
cattle fax outlook
Feb 14, 2013

My Favorite Sentiment From The Cattle Industry Convention

The irony is that this industry is sitting on a set of tremendous fundamentals, but with two massive dark clouds overhead - the drought and the....More
cattle industry convention
Feb 14, 2013

A No-Show’s Thoughts On Last Week’s Convention2

I commend the tens of thousands of volunteer leaders who work at the local, state and national level on behalf of this industry. The challenges we....More
cattle industry outlook
Feb 07, 2013

It Doesn’t Take Much To Make A Cattleman Hopeful1

I have quit watching the news, or following politics, after the election. As a fiscal conservative with real concerns about the debt and deficit, I....More
Feb 07, 2013

Dodge Ram Ad Shows The Power Of Marketing21

I felt really good about the overall response to the Dodge Ram commercial that ran during last Sunday’s Super Bowl. I think the major part of America....More
Contributors

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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