Most Recent Blog Posts

Dec 06, 2012

MCOOL Compliance Deadline

With little urgency shown by government or industry, the May 23 deadline for bringing mandatory country of origin labeling into WTO compliance likely....More
Nov 29, 2012

Perhaps The Industry Needs New Allies

Perhaps our industry’s failing is that we’ve spent too much time trying to speak with one unified voice within our industry. While it certainly would....More
Nov 29, 2012

War, Marriage & The Cattle Business

We all have to make sure we are putting our efforts into the right things. Is it important? Will it make a difference? Where you expend your efforts....More
Nov 29, 2012

Checkoff Nominating Process Is A Nightmare

The checkoff shouldn’t require precious political capital expenditures on behalf of the industry to make sure they are not attacked from within....More
Nov 21, 2012

Taking Time To Give Thanks

I love Thanksgiving because it forces me to remind myself not only about how lucky I am, but also what is truly important. Certainly, I’m thankful....More
marketing beef cattle
Nov 15, 2012

The Debate Over Operational Paradigms Continues

The commodity system used to let low-cost producers get away with producing a low-quality product. Meanwhile, the value-based marketing revolution....More
Nov 15, 2012

I’ve Realized I’m Not Aging; I’m Evolving

I’m still relatively young, but a little rash of injuries has taught me I’m not as young as I used to be. It also underscores that I need to get....More
U.S. capitol
Nov 15, 2012

The Election Is Over, But Gridlock Reigns

While we debate about whether we are to return to the values and principles of the past or embrace the failing European model, the big issues facing....More
Nov 09, 2012

Ag Gets Good Results In Ballot Initiatives

The ballot initiative process remains one of the greatest dangers to animal agriculture and appears to be the route of choice for the Humane Society....More
Nov 09, 2012

The Argument Over Straight-Breeding

Traditional crossbreeding programs, while theoretically sound, have proven problematic when implemented in real-world situations. There are several....More
American Flag
Nov 09, 2012

$2-Billion Election Essentially Changed Nothing

A second Obama administration faces some daunting issues. With a $2-billion political campaign now ended, the power structure remains unchanged, with....More
JBS Purchases Canada's XL Foods
Nov 02, 2012

JBS’s Canada Move Cements Its Beef Dominance

The acquisition of XL Foods by JBS is likely to mean that the readjustment of the big four packers appears to have found an equilibrium. I don't....More
ABC News LFTB Lawsuit
Nov 02, 2012

ABC Asks Judge To Throw Out BPI Lawsuit

I don't know if the parties at BPI believe they'll ever see any of the restitution they are seeking. But I'm sure BPI felt it was something that was....More
2012 Election Voter Turnout
Nov 02, 2012

Tight Presidential Election Means Every Vote Counts

I admire both Romney and Obama for the people they are, for the commitment they've shown to this country, and for the depth of their convictions. Two....More
September Cattle On Feed Placements Are Down
Oct 26, 2012

September Cattle Placement Number Confirms Trend

Cattle numbers are tightening and will continue to decrease as a result of drought conditions that made 2012 another liquidation year. The industry....More
Contributors

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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