Most Recent Blog Posts

Jan 17, 2013

Lessons From Europe’s Horsemeat Scandal

It may be true that the phenomenal improvement in food safety, pathogen reduction, etc., this industry has seen in the past few years are the result....More
beef industry resolutions
Jan 10, 2013

I Hereby Resolve To….

To be honest, I have created 60-page documents and updated them frequently. However, to a large extent, we have operated without a cohesive plan,....More
supporting beef industry friends
Jan 10, 2013

Opinion: A Friend Contemplates Suicide

I have no training in counseling and I didn’t say anything profound to my friend during that tense call; I just listened. Thankfully, that was all....More
Jan 10, 2013

Fiscal Cliff Turns Out To Be Just A Prelude

The battle is being waged in the court of public opinion; the argument being advanced is that nobody should be allowed to play politics over the debt....More
ground beef safety
Jan 02, 2013

Canada Offers U.S. Consumer Lessons

A study conducted by the Canadian Food Safety Alliance in early December indicates that half of respondents believe E.coli incidents have been....More
2013 beef industry challenges
Jan 02, 2013

2013 Poses A Lot Of Producer Challenges

Comedian George Carlin once published a long, thoughtful and humorous piece about how the ascendancy of society in the U.S. has coincided with a....More
Jan 02, 2013

Checkoff Suit Fizzles; Trends Are Concerning

The politicization of the checkoff seems to be an irreversible trend, and one certainly not in the best interest of the industry. As a result, any....More
Dec 27, 2012

Tragedies Should Cause Personal Reflection

There are no easy solutions to the societal problems we face, such as the senseless killings of 26 in Newtown, CT. However, if we are ever going to....More
Duck Dynasty from
Dec 27, 2012

Duck Dynasty Is Taking Over Our Household

My boys got hooked first; they think it’s hilarious. I figured that it was just more programming designed to appeal to the sensibilities of teenage....More
Dec 21, 2012

A Colorado Rancher’s Christmas Wish

It’s easy to forget life’s problems and revel in the gifts I’ve been given when I’m atop a horse heading for work as the sun rises over the horizon....More
Dec 21, 2012

Fiscal Cliff – A Real Crisis, But Artificial Deadline

If we go over the fiscal cliff on Jan. 1, the U.S. economic system won’t collapse overnight, and we won’t become another Greece for at least 10 years....More
Dec 19, 2012

The Beef Industry Vs. The NFL Model

Today, countries with a higher standard of living are looked upon less favorably; the thinking goes that they must have prospered at the expense of....More
flock of geese - USDA
Dec 14, 2012

Are You Running In A Pack Or A Flock?

Society will always produce the occasional lone wolf, or solitary eagle. But, in general, we are served by working together. The question is whether....More
Dec 14, 2012

Conditions Offer Some Hope For Costs In 2013

There remain a lot of questions regarding 2013, but none are more important to producers than what the weather will bring in the next growing season....More
Dec 14, 2012

Maybe The Mayans Meant January 1

Ironically, the polls say most Americans prefer a combination of revenue reduction and tax increases, and they want most of the deficit reduction to....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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