Most Recent Blog Posts

beef prices set record again
Sep 19, 2013

Beef Prices Set New Record Highs3

Prices from the ranch to the retail store continue to climb. And all indications are that they will continue to do so for a while. That begs the....More
Sep 12, 2013

Will Feed Efficiency Become The New Holy Grail?6

We’ve licked the ability to make genetic improvements in the easy-to-measure traits. Now the real work begins: feed efficiency....More
beef demand
Sep 12, 2013

It’s A Long, Long Road Back To Recovering Lost Beef Demand

The industry has learned to compensate and move forward when market shocks like BSE and LFTB happen. Unfortunately, while the damage can be inflicted....More
Sep 12, 2013

When A Single-Minded Focus Is Not A Good Thing1

A quick look at history shows that most of the time, major accomplishments are achieved through a single-minded focus. While that may work for....More
sale barn cattle price predictions
Sep 05, 2013

The Livestock Business Tops The Stock Market

When the CattleFax analysts finished talking about the possibility of $2 calves, $1 slaughter cows, and $4 corn, I couldn’t help but pinch myself to....More
Sep 05, 2013

Lessons A Ranch Kid Learns From His Dog, Horse & Cows8

That combination of a dog, a horse, cows and a ranch have taught many ranch kids most of the good lessons they will learn about life....More
Sep 05, 2013

If They Can Predict Football, Why Not The Cattle Business?4

No one really knows what’s going to happen, but the beautiful thing is that people will forget if the predictions don’t pan out. Here are some of....More
beef industry has bright future ahead
Sep 02, 2013

Stop Listening To The Doom & Gloom2

Controversy, scandals and crisis will always be better news than cooperation, achievements and solutions. That doesn’t mean, however, that the latter....More
Aug 29, 2013

What’s The Middle East Got To Do With Hamburger Demand?5

I can’t help but wonder if the whole problem with the Middle East is a lack of beef consumption. I can’t imagine that the citizens of any country....More
Aug 29, 2013

Beef Quality vs. Economy Isn’t The Real Question3

As a commodity business, the biggest focus has always been on lowering the cost of production. But the great irony is that beef can’t compete on a....More
climate change in beef industry
Aug 29, 2013

Global Warming – Science Is Just An Afterthought33

The media has been reporting that the UN’s Intergovernmental Panel on Climate Change (IPCC) is about to release a new report on global warning that....More
cattle industry structure and leadership must be addressed
Aug 28, 2013

Can An Industry Be Managed By Consensus?1

If we don’t rectify the ship and actually reverse the trend lines in demand, we will continue to see the industry shrink. Here are Troy Marshall's....More
record corn prices will result after bin busting year
Aug 22, 2013

2013 Bin-Busting Corn Crop Will Bring Some Relief4

Cheaper corn will certainly help calf prices, but the greatest price support is still expected to come from the supply side....More
bright future ahead for cattle industry
Aug 22, 2013

The American Cattle Industry Is Far From Doomed3

If the cattle industry is doing things the same way five years from now as we are today, then we should expect price margins to be narrow, beef....More
Aug 21, 2013

What Is The Greatest Threat Our Industry Faces?2

The greatest threat to the U.S. beef industry isn’t from large devastating blows like BSE, federal subsidies for ethanol, or trumped-up scandals....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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