Most Recent Blog Posts

conflict in cattle industry
Jan 31, 2013

The Correct Balance Isn’t At The Extremes2

The either-or debate over low cost vs. high output/quality, or the use of technology vs. traditional production methods, are just red herrings. They....More
Jan 31, 2013

The Bulls Have The Bears On The Run1

The announcement that Japan will drop its 20-month age requirement on Feb. 1 and begin accepting cattle that are 30 months of age or less removes a....More
beef industry technology
Jan 31, 2013

Dealing With Technology Vs. Perception4

Sadly, perhaps because no one wants to admit failure, our industry has had little discussion or self-reflection about how we can prevent something....More
Jan 24, 2013

Hello, Facebook Friend

I have to admit that I didn’t really understand the lure of Facebook. Even now, my understanding of how to use it is minimal. However, I’ve gotten to....More
President Obama Second Term, Photo from White House Press
Jan 24, 2013

Inauguration Offers Familiar Hoopla, Less Hope

From an ag standpoint, we can be assured that the subsidization of ethanol will continue, and that agriculture won't be a focus of Barack Obama’s....More
selling cows after drought
Jan 24, 2013

This Year’s Drought Is High-Stakes Poker6

An oft-repeated phrase throughout the past few years is that “you can’t feed your way out of a drought.” I understand that logic, but the decision is....More
national western stock show
Jan 17, 2013

Some Thoughts From The National Western7

You can still find wild extremes if you look, but the industry is focusing in and making dramatic progress on selecting for the economically relevant....More
Jan 17, 2013

Lifestyle Vs. Business, And Vice Versa1

Our operational goal is to make the business decisions that enable us to live the lifestyle we desire. But it actually goes beyond that in that we....More
Jan 17, 2013

Lessons From Europe’s Horsemeat Scandal

It may be true that the phenomenal improvement in food safety, pathogen reduction, etc., this industry has seen in the past few years are the result....More
beef industry resolutions
Jan 10, 2013

I Hereby Resolve To….

To be honest, I have created 60-page documents and updated them frequently. However, to a large extent, we have operated without a cohesive plan,....More
supporting beef industry friends
Jan 10, 2013

Opinion: A Friend Contemplates Suicide2

I have no training in counseling and I didn’t say anything profound to my friend during that tense call; I just listened. Thankfully, that was all....More
Jan 10, 2013

Fiscal Cliff Turns Out To Be Just A Prelude10

The battle is being waged in the court of public opinion; the argument being advanced is that nobody should be allowed to play politics over the debt....More
ground beef safety
Jan 02, 2013

Canada Offers U.S. Consumer Lessons

A study conducted by the Canadian Food Safety Alliance in early December indicates that half of respondents believe E.coli incidents have been....More
2013 beef industry challenges
Jan 02, 2013

2013 Poses A Lot Of Producer Challenges1

Comedian George Carlin once published a long, thoughtful and humorous piece about how the ascendancy of society in the U.S. has coincided with a....More
Jan 02, 2013

Checkoff Suit Fizzles; Trends Are Concerning2

The politicization of the checkoff seems to be an irreversible trend, and one certainly not in the best interest of the industry. As a result, any....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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