Most Recent Blog Posts

life goals help motivate farmers
Oct 09, 2014

My Secret To Life Is To Dream Big & Think Positive

Motivation can be influenced by outside sources, but the harsh reality is that it is largely self-determined. Thus, you can’t allow others to....More
anti-capitalism mindset hurts industry
Oct 09, 2014

Whatever Happened To This Nation’s Support For Capitalism?

A growing paradigm in the U.S. isn’t conducive with the capitalism that built this country....More
Oct 02, 2014

Pundits Betting On A Republican Senate In 2015

Despite the trend lines unquestionably pointing toward Republican gains in the upcoming election, the degree of those gains and the control of the....More
usda to takeover beef checkoff
Oct 02, 2014

We Were Played: USDA Moves To Take Over The Checkoff

The USDA Secretary’s planned takeover of the checkoff calls for a new checkoff to be implemented in 2016, with a referendum to be held within three....More
beef demand
Sep 25, 2014

Status Of U.S. Beef Supply Is Certain, Beef Demand Is Not

The one beef industry certainty is a tight supply, while the main area of uncertainty is beef demand....More
cattle prices and global economy
Sep 25, 2014

Will Middle East Events Affect The Beef Market? You Bet

One of the market drivers for the U.S. beef industry over the coming decade will be the health and function of the global economy. What role with the....More
Sep 18, 2014

Huh? Some See Industry’s Beef Quality Progress As Bad News

With today’s price levels, it seems that everyone is looking for a reason to make it go lower. Whatever your thoughts on beef quality changes, we can....More
Ray Rice football scandal
Sep 15, 2014

Ray Rice Incident Underscores To Cattle Industry The Power Of Video

From a cattle industry standpoint, I think the Ray Rice incident illustrates just how much we have to change and revamp the way we get our message....More
cattle markets continue up
Sep 11, 2014

Just When We Thought The Bubble Might Break, The Cattle Market Surprises Us

Despite all the reams of data and sophisticated modeling, and the acknowledgement that fundamentals eventually determine the price, in the short term....More
Aug 28, 2014

Read Between The Lines Of HSUS Rhetoric

The Humane Society of the United States is playing the long game, acknowledging that while changing the opinions of mature Americans might not be....More
Aug 28, 2014

The Beef Industry’s Next Era Will Be Even Better; Prepare For It

The productivity and efficiency the industry has gained from a total systems approach compared to the past is almost mindboggling. You still see....More
Aug 21, 2014

Why The Movie “Noah” Upset This Rancher

Who knew that Noah, the Biblical hero of the Great Flood, was actually one the first environmental activists? Troy Marshall gives his review of the....More
improving the beef checkoff
Aug 21, 2014

Future Of The National Beef Checkoff Remains In Doubt

What's ahead for the national beef checkoff? A draft report from the Beef Checkoff Enhancement Working Group suggests revising the system so more....More
Aug 18, 2014

A New Puppy Teaches This Old Dog New Life Lessons

In a few short days, our new puppy has made everyone in our family smile a little more, and made me realize that’s a job that shouldn’t be left just....More
explaining beef production to consumers
Aug 14, 2014

Should We Meet Consumer Desires, Or Educate Them?

Every person I know who has ventured into a branded beef direct marketing system has undergone a fairly radical transformation – changing their focus....More
Contributors

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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