Most Recent Blog Posts

Aug 28, 2014

Read Between The Lines Of HSUS Rhetoric

The Humane Society of the United States is playing the long game, acknowledging that while changing the opinions of mature Americans might not be....More
Aug 28, 2014

The Beef Industry’s Next Era Will Be Even Better; Prepare For It

The productivity and efficiency the industry has gained from a total systems approach compared to the past is almost mindboggling. You still see....More
Aug 21, 2014

Why The Movie “Noah” Upset This Rancher

Who knew that Noah, the Biblical hero of the Great Flood, was actually one the first environmental activists? Troy Marshall gives his review of the....More
improving the beef checkoff
Aug 21, 2014

Future Of The National Beef Checkoff Remains In Doubt

What's ahead for the national beef checkoff? A draft report from the Beef Checkoff Enhancement Working Group suggests revising the system so more....More
Aug 18, 2014

A New Puppy Teaches This Old Dog New Life Lessons

In a few short days, our new puppy has made everyone in our family smile a little more, and made me realize that’s a job that shouldn’t be left just....More
explaining beef production to consumers
Aug 14, 2014

Should We Meet Consumer Desires, Or Educate Them?

Every person I know who has ventured into a branded beef direct marketing system has undergone a fairly radical transformation – changing their focus....More
heavier cattle weights
Aug 14, 2014

Why Is Death Loss Increasing In Heavier Beef Cattle?

Lots of good cattlemen believe there’s a trend taking place – that there’s something we’re doing from either a management or genetic standpoint that....More
Aug 07, 2014

Why The Circle Of Life Is More Meaningful To Ranchers

Even though all ranchers understand the circle of life, that doesn’t make losing a valued four-legged family member any easier. This week, our family....More
Aug 07, 2014

Russia Fires Back; Bans More Ag Imports

Russia has upped the ante in its worldwide game of chicken. Russia recently banned a wide range of ag imports from a number of countries, including....More
moving cattle with a horse
Jul 30, 2014

Why I Prefer Moving Cattle With A Horse Rather Than An ATV

The rise in use of all-terrain vehicles (ATV) and side-by-sides – and less reliance on horses – to work cattle, helped force producers to focus on....More
cattle prices continue to set records
Jul 30, 2014

How Much More Upside To The Cattle Market Can There Be?

The cattle market has shot past the price level where pundits expected to see consumer resistance, leaving producers hopeful, but cautious, about....More
juicy steak
Jul 24, 2014

“New” Study Repackages “Old” Anti-Beef Claims

A new environmental report specifically attacks beef production....More
industry, expertise, appreciation, understanding, beef, level, experience
Jul 17, 2014

Expert Advice Doesn’t Eliminate Learning Things The Hard Way

I’ve come to believe that with expertise comes a lack of understanding or appreciation about exactly what it took to get to that level of expertise....More
weather, perceptions, beef, industry, rain, high prices
Jul 17, 2014

Rain & High Prices Can Overcome A Lot Of Bad News

I think most of us pride ourselves on being fairly open-minded. However, if we’re honest with ourselves, most of us would agree that it’s also very....More
will beef producers expand?
Jul 10, 2014

The Decision To Expand Isn’t As Simple As It Once Was

Are producers going to add 100 cows and invest $300,000 to do it? Or will they use that money to pay off debt, upgrade the tractor, and remodel the....More
Contributors

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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