Most Recent Blog Posts

Jul 14, 2016

Low cost or high output? Can’t we have both?

Pounds, breakevens and a whole host of financial measures are all important but none of them, by themselves, is the silver bullet. Profitability is....More
Jul 07, 2016

Consumers are cynical. Is that our fault?4

By its very definition, niche markets cannibalize the larger main market. But in the case of the food industry, it is not only cannibalizing the pie....More
Jun 30, 2016

This is not just another article on time management

The one thing all the experts forget to tell you is that for most of your life, you just get busier and somehow time just seems to go faster. Let’s....More
Jun 15, 2016

Random thoughts about rural kids, the cattle market and the beef industry’s future

FFA kids show BEEF columnist that the future is bright....More
Jun 09, 2016

Is it time for cattle producers to start looking forward to 2020?2

Many voters may be looking forward to Election Day simply to put 2016 behind them so they can look forward to 2020....More
Very little methane
Jun 03, 2016

There's livestock emissions then there's hot air

Genetics and technology will help cattle producers take the lead in the environmental debate....More
May 05, 2016

Finding the economics of change in the sustainability and climate change debate1

Consumers vote with their dollars every time they buy a product, and those votes will ultimately define and dictate what sustainability and climate....More
Apr 28, 2016

Go big, then go small when planning your ranch’s future

Our ranching teams are smaller but they tend to be made of family, and that is why small businesses are the ones that change the world. Are you up to....More
Apr 20, 2016

Beef demand? Maybe it is our job!

Building beef demand is the business of everyone in our industry....More
Apr 14, 2016

The coming revolution in cattle genetics4

The seedstock industry has been trying to produce low-input, high-output cattle for a long time. Are we finally reaching the stage where that is....More
Mar 31, 2016

NCBA should take heed from the political parties

The beef business can learn a lesson from the present state of politics—listen to your base....More
Mar 24, 2016

Is agriculture destined to lose the conversation on sustainability?9

It’s time to trade in the suits, ties and wing tips for boots and a hat and to start sharing the passion and commitment to sustainability that nearly....More
Mar 17, 2016

Senate fails to pass GMO labeling law, throws issue into a backspin2

Perception is reality and that means GMO labeling will ultimately be dictated. The question is to what degree and by whom....More
Mar 10, 2016

What will the 2016 election mean to agriculture?2

With the primaries now shaping up and providing a somewhat less murky picture of the 2016 presidential election, the question arises about how....More
Mar 03, 2016

The message was sent on Super Tuesday2

What’s more important: sending a message or winning the election?....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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