Most Recent Blog Posts

Aug 22, 2016

Is this my last column disputing global warming?2

The political correctness movement has stopped short of using the legal system against popular views. That time is over, and with it our freedoms....More
Aug 18, 2016

Failing to see the upside of failure

BEEF columnist Troy Marshall has experienced some monumental setbacks on his ranch, but he has yet to accept failure. Do managers need to celebrate....More
Aug 11, 2016

This presidential election is surreal in some of the most real ways imaginable9

This presidential election boils down to a personality contest between two of the most negatively perceived candidates in modern history....More
Aug 04, 2016

Answer this: What market do you want to win in?

As producers, we have to decide first where we are going to compete and then what it will take to compete in that arena....More
Jul 28, 2016

Will your vote be for the candidate of choice or the lesser of two evils?3

With historically high negatives for both candidates, there is a tendency for people to just want to sit this one out, or simply vote for who they....More
Jul 21, 2016

Let’s talk big picture: Why do you ranch?3

A chance conversation leads one BEEF columnist to a philosophical look at why he ranches....More
Jul 14, 2016

Low cost or high output? Can’t we have both?

Pounds, breakevens and a whole host of financial measures are all important but none of them, by themselves, is the silver bullet. Profitability is....More
Jul 07, 2016

Consumers are cynical. Is that our fault?4

By its very definition, niche markets cannibalize the larger main market. But in the case of the food industry, it is not only cannibalizing the pie....More
Jun 30, 2016

This is not just another article on time management

The one thing all the experts forget to tell you is that for most of your life, you just get busier and somehow time just seems to go faster. Let’s....More
Jun 15, 2016

Random thoughts about rural kids, the cattle market and the beef industry’s future

FFA kids show BEEF columnist that the future is bright....More
Jun 09, 2016

Is it time for cattle producers to start looking forward to 2020?2

Many voters may be looking forward to Election Day simply to put 2016 behind them so they can look forward to 2020....More
Very little methane
Jun 03, 2016

There's livestock emissions then there's hot air

Genetics and technology will help cattle producers take the lead in the environmental debate....More
May 05, 2016

Finding the economics of change in the sustainability and climate change debate1

Consumers vote with their dollars every time they buy a product, and those votes will ultimately define and dictate what sustainability and climate....More
Apr 28, 2016

Go big, then go small when planning your ranch’s future

Our ranching teams are smaller but they tend to be made of family, and that is why small businesses are the ones that change the world. Are you up to....More
Apr 20, 2016

Beef demand? Maybe it is our job!

Building beef demand is the business of everyone in our industry....More

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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