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My View From The Country

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governement big brother obama
by Troy Marshall Jun. 13, 2013

Big Brother Seems To Have A Political Agenda

The power and influence of government in our lives is growing at an exponential rate it seems. I’ve always believed that government power must be....More
beef improvement federation cattle genetics
by Troy Marshall Jun. 13, 2013

Some Thoughts From An Oklahoma City Lobby

At this week's BIF, we largely will still be talking about the same old major themes. These are straight breeding vs. crossbreeding, terminal vs....More
by Troy Marshall Jun. 13, 2013

The ‘Good Old Days’ Of Beef Production Are Gone

The free-market system is amazingly efficient; the reason we produce corn-fed beef is that the most prosperous consumers in the world prefer it to....More
USDA photo by Lance Cheung
by Troy Marshall Jun. 6, 2013

Monday Junk Food Sales About To Spike In San Diego

Five people on a 4-1 vote, operating without good science, eliminated 20% of the meat consumption by more than 130,000 school children in San Diego....More
by Troy Marshall Jun. 6, 2013

Should We Fear Lovable Fluffy Cows?

A lot of us will go to Denver, Louisville, Fort Worth, Kansas City and Houston with our own business in mind. Meanwhile, we tend to forget that....More
grilling and beef demand
by Troy Marshall Jun. 6, 2013

Beef Demand, With Profitability, Is All-Important

Regardless of whether beef demand improves this summer or not, the size of this icattle ndustry and producers’ profitability rest primarily on the....More
by Troy Marshall May. 30, 2013

Some Thoughts On Smithfield, OIE And Planting Progress

Smithfield Foods’ purchase by the Chinese once again indicates that foreign investors love the U.S. protein market. Meanwhile the U.S. is awarded the....More
by Troy Marshall May. 30, 2013

USDA’s COOL Rule Surprises No One, Distresses Many

It appears the U.S. strategy in regard to mandatory country-of-origin labeling is to do nothing until the penalty phase begins, and then let Congress....More
ag must embrace competition
by Troy Marshall May. 30, 2013

Ag Must Embrace Competition As A Good Thing

We in agriculture have alternated between waging a war on our commodity marketplace, and waging a war against competition. Ironically, the war on....More
by Troy Marshall May. 23, 2013

We Need To Be Customer-Focused, But Competitor-Oriented

What sets commodity ag production apart is that we tend to not regard our fellow producers as competition....More
by Troy Marshall May. 23, 2013

Eastern Livestock Saga Coming To A Sad End

Most people in the industry were caught by surprise when news of Eastern Livestock’s financial difficulties and fraud became public....More
relating to the old cow in the herd
by Troy Marshall May. 23, 2013

As I Get Older, I Relate Better To My Old Cows

It recently dawned on me that our lives aren’t much different from that of a cow. We just typically get a little more longevity....More
ranch mistakes learning
by Troy Marshall May. 16, 2013

Someone Has To Put The Experts’ Advice To Work

I was worried that relying on experts would put me out of a job, but I think I’ve found my role at last. Somebody has to integrate and figure out how....More
washington scandal with IRS, CIA
by Troy Marshall May. 16, 2013

To Get Things Done, Washington Needs Scandals & Crises

The key to any crisis or scandal, whether real or manufactured, is not the actual event or subject. It is what actions government is able to push....More
cattle prices and beef demand
by Troy Marshall May. 16, 2013

Industry Sees Record Wholesale Beef Prices, But Not Profits

Even more important than the lack of profitability in the beef industry is the concern over beef demand. Economists continue to warn the industry....More
Contributors

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock...
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What's My View From The Country?

As a fulltime rancher, Troy Marshall brings a unique perspective on how various consumer and political trends affect livestock production.

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