Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

cattle industry outlook
Feb. 7, 2013

It Doesn’t Take Much To Make A Cattleman Hopeful

I have quit watching the news, or following politics, after the election. As a fiscal conservative with real concerns about the debt and deficit, I....More
Feb. 7, 2013

Dodge Ram Ad Shows The Power Of Marketing

I felt really good about the overall response to the Dodge Ram commercial that ran during last Sunday’s Super Bowl. I think the major part of America....More
commercial bull prices
Feb. 7, 2013

$10,000 For A Commercial Bull?

One thing that is for certain is that producers understand the value differences that are associated with superior genetics. Thus, they’re looking to....More
conflict in cattle industry
Jan. 31, 2013

The Correct Balance Isn’t At The Extremes

The either-or debate over low cost vs. high output/quality, or the use of technology vs. traditional production methods, are just red herrings. They....More
Jan. 31, 2013

The Bulls Have The Bears On The Run

The announcement that Japan will drop its 20-month age requirement on Feb. 1 and begin accepting cattle that are 30 months of age or less removes a....More
beef industry technology
Jan. 31, 2013

Dealing With Technology Vs. Perception

Sadly, perhaps because no one wants to admit failure, our industry has had little discussion or self-reflection about how we can prevent something....More
Jan. 24, 2013

Hello, Facebook Friend

I have to admit that I didn’t really understand the lure of Facebook. Even now, my understanding of how to use it is minimal. However, I’ve gotten to....More
President Obama Second Term, Photo from White House Press
Jan. 24, 2013

Inauguration Offers Familiar Hoopla, Less Hope

From an ag standpoint, we can be assured that the subsidization of ethanol will continue, and that agriculture won't be a focus of Barack Obama’s....More
selling cows after drought
Jan. 24, 2013

This Year’s Drought Is High-Stakes Poker

An oft-repeated phrase throughout the past few years is that “you can’t feed your way out of a drought.” I understand that logic, but the decision is....More
national western stock show
Jan. 17, 2013

Some Thoughts From The National Western

You can still find wild extremes if you look, but the industry is focusing in and making dramatic progress on selecting for the economically relevant....More
What's My View From The Country?

As a fulltime rancher, Troy Marshall brings a unique perspective on how various consumer and political trends affect livestock production.