Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

Oct 08, 2015

When you realize getting old isn’t that bad

We all grow older. The question is, do we grow wiser as well?....More
Oct 08, 2015

Is profit possible right now for feeders? Unfortunately, no

Will the cattle market correct itself from its recent downturn?....More
Oct 01, 2015

Are beef checkoff allocations enough to keep beef producers in the game?

I guess we should be thankful we have such a great product, because our industry’s investment in that product, by almost any definition, certainly....More
Oct 01, 2015

Cinch up; Market uncertainty isn’t going away

The U.S. is learning that our market future is no longer solely determined by what we do....More
Sep 24, 2015

Here’s what separates the empire builders from the rest

Those who start at the bottom and reach the very top of the cattle business do things differently....More
Sep 17, 2015

Hey Dad – When did you know?

One doesn’t expect to get asked deep philosophical questions about life when cleaning a horse stall, but when you have teenagers, you never know....More
Sep 17, 2015

Superior genetics and superior management; Are we asking the right questions?

A good many coffee shop debates are focused on one of two areas—what is the definition of superior genetics and superior management and how do we....More
Sep 17, 2015

Has the anti-livestock camp gone too far?

The anti-livestock, anti-meat and environmental camps came together this week to release a report designed to shame restaurants into adopting a no-....More
Sep 10, 2015

Cattle market musings from a frustrated rancher

A perplexing cattle market means we have to look globally for answers....More
Sep 10, 2015

It’s time to speak up about NCBA’s future

It is time for NCBA members to make sure that their elected leadership hears their voice to make the best decisions possible in what everyone agrees....More
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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