Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

beef checkoff audit results
Apr. 4, 2013

Two Views On The OIG’s Checkoff Audit

Wile the OIG’s audit of the checkoff was very reassuring about the program and its stewardship, a second way to look at the OIG report is with a real....More
Apr. 4, 2013

This Week I Had One Of Those “Dad” Moments

I’m convinced that if you evaluate your parenting skills by comparing what you wanted to do for your kids, and what you actually did teach them, you’....More
beef producers are optimists
Apr. 4, 2013

Are You Optimistic, Weary, Or Both?

Drought is like trying to convince a good woman to love you. It simply isn’t your decision to make; you do your best, you make the effort, and you....More
Mar. 28, 2013

It’s More Than Just A Question Of Moisture

Sure, $100/calf profits are nice, but they no longer are sufficient to encourage producers to expand their herds significantly. That’s because the....More
Mar. 28, 2013

New Mexico Horse Stunt Hurts All Producers

Just when it appears that a commonsense, factual-based approach to the issue of horse slaughter is possible, one heartless fool decides to taunt the....More
beef industry management tips
Mar. 28, 2013

A Middle-Aged Perspective On Youthful Exuberance

When I was a kid, I thought the keys to success were picking something I wanted to do, then just applying myself and outworking everybody. Hard work....More
Mar. 21, 2013

Three Random Thoughts After The Bull Sale

A good sale is not really a celebration; it’s more a sense of relief. After all, you know you get one more year to do what you love, and to work with....More
milk epd, cow-calf pair
Mar. 21, 2013

Drought Is Causing A New Focus On Milk EPDs

Numerous industry research papers show that cows with higher genetic levels for milk not only have increased maintenance requirements while nursing,....More
cattle genetics here to stay
Mar. 21, 2013

The Promise Of Genomics Has Finally Arrived

New advancements will allow for widespread use of DNA and the adoption of technology. The number of genomic profiles being collected is growing at a....More
MCOOL proposal all fluff
Mar. 14, 2013

You Call This A Fix For Mandatory COOL?

The proposed changes to mandatory country of origin labeling published in Monday’s Federal Register are worthless. The reforms may address the total....More
What's My View From The Country?

As a fulltime rancher, Troy Marshall brings a unique perspective on how various consumer and political trends affect livestock production.