Troy Marshall

BEEF Contributing Editor,

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

working together as beef producers
Dec 26, 2013

Sharing Is My Beef Industry Watchword For 2014

Determining the trends shaping the future isn’t nearly as difficult as determining how to respond to those trends in order to maximize value in both....More
Dec 19, 2013

With No Political Correctness, I Wish You A Merry Christmas

I have never been ashamed about being a rancher, about loving my traditional family, or about needing and having a personal relationship with God....More
Dec 19, 2013

The Bottom Line Is That Beef End-Product Quality Matters

The value that the consumer puts on the eating experience, and the amount and quality of product we put on the plate, ultimately determines the....More
Dec 19, 2013

10 Reasons Why I Want A Cowboy For A Son-In-Law

I hope my daughter meets a cowboy; I just hope she waits another 20 years before she starts looking for one....More
Dec 13, 2013

Let’s Put An End To The R-CALF Vs. NCBA Feud

The beef industry needs to have our debates in the hallways of our meetings and not in the hallways of Congress or in the public’s eyes. It all....More
transparency in farming
Dec 12, 2013

It’s A Front-Burner Issue, But What Exactly Is Transparency In Agriculture?

Transparency is crucial because the alternative is no longer an option in today’s information age. And the only question about transparency in today’....More
Dec 12, 2013

When It Comes To Nature And The Environment, We Need More Farmers

As people have become removed from the land, agriculture and nature, they’ve lost an understanding of sustainability, and they don’t understand the....More
land-grant research dollars
Dec 06, 2013

Is The Land-Grant System Meeting The Needs Of Producers?

Funding for agricultural research at land-grant colleges has been declining from industry and state sources. Much of today’s research is being funded....More
USDA Photo
Dec 05, 2013

The Value Of Exports Goes Beyond Volume And Dollars

USDA’s most recent figures project U.S. ag exports to hit $137 billion in value this year; that's about $2 billion more than a year ago....More
value creation in beef production
Dec 05, 2013

The U.S. Beef Industry Is Entering The Era Of Value Creation

Profitability today is being driven by value creation, and that value is created by producing a superior product....More
What's My View From The Country?

As a fulltime rancher, opinion contribur Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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