Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

Nov 19, 2014

The Demise Of The American Angus Association Is Overstated

At the American Angus Association’s annual convention last week, the organization and membership made it clear that any divisions are much smaller....More
USDA secretary tom vilsack
Nov 13, 2014

USDA Playing Politics With The National Beef Checkoff

Most cattlemen favor less government control and more producer control. Does anyone seriously believe that would happen if a government agency....More
Nov 13, 2014

Cattle Market Has Proved The Folly Of Being Anti-Trade

At this point, even advocates of mandatory country-of-origin labeling are beginning to recognize that the law has done little but cost the U.S. beef....More
midterm election and u.s. beef industry
Nov 06, 2014

Midterm Elections Are Over; Now Things Heat Up For 2016

The Republicans’ gains on Tuesday night's midterm election are probably not all that surprising. The GOP now has the responsibility of actually....More
genetic competition on display at Angus Convention
Nov 06, 2014

Competition In Beef Genetic Improvement Will Only Increase

The theme is to innovate and adapt or find yourself and your cattle breeding program quickly becoming irrelevant....More
Oct 30, 2014

The Ugly Side Of Elections Is On Display This Year

In Colorado, we have races for U.S. Senate and the governorship that are very much tossups as we go into the final weekend. The fact that these are....More
record beef prices
Oct 30, 2014

Record Cattle Prices Have Become Ho-Hum Events

Cattle market reports are so good that it appears that those in the cow-calf industry have probably been too willing of sellers....More
Oct 23, 2014

Politics, Power & Greed Driving The Checkoff Controversy

The great irony in the current controversy involving the beef checkoff is that there are real and substantive issues with the program. As always,....More
Oct 23, 2014

Producers Must Act Now To Save Their Beef Checkoff Program

A small window remains for concerned cattlemen to act to save their national checkoff program....More
Angus cow
Oct 15, 2014

The Quality Market In Beef Is Where The Action Is Today

I learned a long time ago that when people talk about market trends you had better know their bias. So in the interest of full disclosure I should....More
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

Sponsored Introduction Continue on to (or wait seconds) ×