Troy Marshall

BEEF Contributing Editor,

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

Mar 06, 2014

Liability Risk Is Beginning To Flow Down The Beef Production Chain

The whole topic of liability is a frustrating one for cow-calf producers. After all, a cow-calf producer has no way of controlling what happens to....More
Feb 27, 2014

Charges Of Blasphemy Over Science Make A Comeback

Down through time, few things have been punished more severely than blasphemy or heresy. To disrespect commonly held views, or worse yet to hold....More
Feb 27, 2014

U.S. Supreme Court Will Determine The Supremacy Of EPA

Regardless of how the U.S Supreme Court rules in the case involving the Environmental Protection Agency, it’s expected that carbon emissions likely....More
Feb 20, 2014

Managing for Prosperity—A Different Mindset?

The ranching life is filled with highs and lows. Perhaps it’s the highs that make the lows tolerable....More
Feb 20, 2014

The Highs And Lows Of The Cattle Business

It’s been said that behind every dark cloud is a silver lining. However, as any cattleman knows, the reverse is also true—behind every silver lining....More
winter weather dampens beef demand
Feb 13, 2014

Enough With This Weather; Consumers & Ranchers Need A Break

The impact of consumers homebound by ice and snow impacts beef demand as well as cattle producers....More
chick-fil-a pledges to serve antibiotic-free chicken
Feb 13, 2014

Why I Have A Love-Hate Relationship With Chick-fil-A

This week, the chain made a public pledge to go antibiotic-free within five years – no antibiotics ever administered from the hatchery to the....More
Feb 06, 2014

This Winter Is Starting To Be Too Long

This winter has been a tough one, and I’m ready to be through with it. But all I have to think about is our friends in South Dakota who were hammered....More
Feb 06, 2014

3 New Market Dynamics Created By Surging Bull Prices

With the cost of bulls these days, artificial insemination is becoming more economically feasible....More
Jan 30, 2014

When It Comes To Technology, Should We Educate Or Eliminate?

If we do not find an effective way to educate consumers on antibiotics, hormones and the other technologies that are under attack, then we must....More
What's My View From The Country?

As a fulltime rancher, opinion contribur Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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