Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

combatting stress in beef industry
Jun 26, 2014

In Agriculture And Reining Horses, Sometimes, Things Just Happen

Ever come up with a solution that seems a win/win for all involved? You worked out all the details only to find the other party has decided to go a....More
We all know there will never be unanimity of opinion among cattlemen.
Jun 19, 2014

Beef Industry Looks Beyond The R-CALF Vs. NCBA Debate

The debate that raged not that long ago between R-CALF and the National Cattlemen’s Beef Association almost seems like a distant memory today....More
The need for additional water in the West is an issue that isn’t going away.
Jun 19, 2014

Access To Water Is A Lifeblood Issue For The West

In the western part of the U.S., water is perhaps the dominant issue going forward. The demands for water, especially for urban uses, are increasing....More
This is a time when the GOP is expected to begin to build momentum.
Jun 12, 2014

Virginia Primary Results Leave GOP In Upheaval

The narrative goes that with a lame duck president, the GOP has a chance to control and direct the national agenda for the first time in six years....More
Immigration and cattle producers
Jun 12, 2014

Ag Has A Dog In The Immigration Reform Hunt

Immigration reform and agriculture is a topic I feel qualified to write about. That’s because my opinion on the subject, like that of most folks, is....More
beef industry improvement needed
Jun 11, 2014

Pondering The Question Of Industry Vs. Individual Operation

I love cattlemen’s meetings, because they’re stocked with people who have decided to put the industry first, and have figured out that it’s an....More
Jun 05, 2014

Kids In Rural America Dispel My Concerns About The Future

I hear it all the time. “Kids don’t know how to work.” “Kids today are spoiled.” Without a doubt in my mind, there is no better place to raise kids....More
Jun 05, 2014

Beef Up Your Competitive Position For Leaner Times Ahead

There’s a tremendous amount of justified optimism about the future of the industry. However, the irony is that this optimism tends to lead to short-....More
cow silhouette
May 30, 2014

These Are Tough Times In Which To Be A Market Bear

The warm-up in weather has allowed grills to finally get fired up across the country, while favorable crop planting conditions has caused the corn....More
May 29, 2014

Barnum & Bailey Shows The HSUS Juggernaut Isn’t Invincible

Just the mention of those four little letters – HSUS – can evoke strong emotions in most cattlemen....More
What's My View From The Country?

As a fulltime rancher, opinion contribur Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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