Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

Here’s what separates the empire builders from the rest

Those who start at the bottom and reach the very top of the cattle business do things differently....More

Hey Dad – When did you know?

One doesn’t expect to get asked deep philosophical questions about life when cleaning a horse stall, but when you have teenagers, you never know....More

Superior genetics and superior management; Are we asking the right questions?

A good many coffee shop debates are focused on one of two areas—what is the definition of superior genetics and superior management and how do we....More

Has the anti-livestock camp gone too far?

The anti-livestock, anti-meat and environmental camps came together this week to release a report designed to shame restaurants into adopting a no-....More

Cattle market musings from a frustrated rancher

A perplexing cattle market means we have to look globally for answers....More

It’s time to speak up about NCBA’s future

It is time for NCBA members to make sure that their elected leadership hears their voice to make the best decisions possible in what everyone agrees....More

WOTUS: What would our founding fathers say?

The Waters of the U.S. (WOTUS) rule has created much angst and confusion in cattle country. And the rule itself is just the beginning. If the rule is....More

Before you strive to be better, determine if it’s right to start with

When considering your business model and whether or not it will be valid in the future, it is often easier or at least safer to do things as they....More

When China growls, everyone gets heartburn

The global marketplace is in the jitters. The cattle futures market, taking its lead from other jittery markets, has been in a free-fall the past two....More

The great desk conspiracy: How a tom cat initiated my office clean up

Sometimes it takes extraordinary events to force an office cleanup. But the maleficence of a tom cat did the trick for this Cow-Calf Weekly editor....More
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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