Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

explaining beef production to consumers
Aug 14, 2014

Should We Meet Consumer Desires, Or Educate Them?

Every person I know who has ventured into a branded beef direct marketing system has undergone a fairly radical transformation – changing their focus....More
heavier cattle weights
Aug 14, 2014

Why Is Death Loss Increasing In Heavier Beef Cattle?

Lots of good cattlemen believe there’s a trend taking place – that there’s something we’re doing from either a management or genetic standpoint that....More
Aug 07, 2014

Why The Circle Of Life Is More Meaningful To Ranchers

Even though all ranchers understand the circle of life, that doesn’t make losing a valued four-legged family member any easier. This week, our family....More
Aug 07, 2014

Russia Fires Back; Bans More Ag Imports

Russia has upped the ante in its worldwide game of chicken. Russia recently banned a wide range of ag imports from a number of countries, including....More
moving cattle with a horse
Jul 30, 2014

Why I Prefer Moving Cattle With A Horse Rather Than An ATV

The rise in use of all-terrain vehicles (ATV) and side-by-sides – and less reliance on horses – to work cattle, helped force producers to focus on....More
cattle prices continue to set records
Jul 30, 2014

How Much More Upside To The Cattle Market Can There Be?

The cattle market has shot past the price level where pundits expected to see consumer resistance, leaving producers hopeful, but cautious, about....More
juicy steak
Jul 24, 2014

“New” Study Repackages “Old” Anti-Beef Claims

A new environmental report specifically attacks beef production....More
industry, expertise, appreciation, understanding, beef, level, experience
Jul 17, 2014

Expert Advice Doesn’t Eliminate Learning Things The Hard Way

I’ve come to believe that with expertise comes a lack of understanding or appreciation about exactly what it took to get to that level of expertise....More
weather, perceptions, beef, industry, rain, high prices
Jul 17, 2014

Rain & High Prices Can Overcome A Lot Of Bad News

I think most of us pride ourselves on being fairly open-minded. However, if we’re honest with ourselves, most of us would agree that it’s also very....More
will beef producers expand?
Jul 10, 2014

The Decision To Expand Isn’t As Simple As It Once Was

Are producers going to add 100 cows and invest $300,000 to do it? Or will they use that money to pay off debt, upgrade the tractor, and remodel the....More
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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