Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

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oil production on beef pasture
May. 2, 2013

Of Pipelines, Polar Bears and Power Grabs

The Keystone XL pipeline project has become a controversial flashpoint as advocates for jobs and economic growth square off with a myriad of....More
May. 2, 2013

Weather Playing Tricks On Consumers And Cattlemen Alike

It looks like another year of crazy weather, and the result is a whipsaw for cattlemen. Cool weather, particularly on the East Coast, is keeping....More
ranch employee management
Apr. 25, 2013

Tips To Become A Better Manager & Motivator On Your Ranch

Everyone loves positive feedback, and good coaches and bosses praise great effort and good results. But good coaches also identify weaknesses and....More
Apr. 25, 2013

April Snowstorms Bring May Drought Relief

It’s way too early to say any long-term trends are firmly entrenched. I may look back at this week as merely an anomaly, but it sure has been fun to....More
Is Political Compromise possible in DC?
Apr. 23, 2013

What Ever Happened To Political Compromise?

Perhaps it’s a symptom of the times we live in, but pragmatism and compromise aren’t accepted practices anymore. The result is that either little of....More
agriculture impacted by public policy beef demand
Apr. 18, 2013

Agriculture Is At The Vortex Of The Universe

There are very few agendas out there that don’t regard agriculture as a key player in either the solution or the problem. That means that our....More
cattle prices in commodity market
Apr. 18, 2013

Beef Industry Must Move Beyond Commodity Mindset

The overwhelming hindrance to achieving the goal of capitalizing on the true value of cattle has been, and continues to be, the commodity mindset....More
winter weather brings moisture
Apr. 18, 2013

Regardless Of Its Form, Any Moisture Is Welcome

Even those who remain dry are taking solace in the fact that this weather pattern is a whole lot different than last year. So, while we may be a long....More
Apr. 11, 2013

R-CALF Fumes Following Release Of OIG Report

R-CALF USA tees off against the Office of Inspector General’s audit of the national beef checkoff. What’s surprising is the way the organization’s....More
sally jewell good for public land grazing
Apr. 11, 2013

Interior’s Jewell May Be Best We Could Expect

Public lands users hope that incoming Interior Secretary Sally Jewell’s private-sector job experience will make her more predisposed to the multiple-....More
What's My View From The Country?

As a fulltime rancher, Troy Marshall brings a unique perspective on how various consumer and political trends affect livestock production.