Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

Dec 01, 2016

Protecting ourselves, protecting our ranching business

As always, it is up to the citizens to stop the destructive influence of over-regulation and government solutions to problems better left to industry....More
Communication on the ranch
Dec 01, 2016

Stuff happens! Communication is the key to moving forward

Communication is the foundation of trust. Especially in agriculture, where things seldom go according to plan, how well you communicate with others....More
Nov 23, 2016

Finding the elusive trends in the cattle business

It’s been said that there is not a lot of difference between the cutting edge and the bleeding edge. How cattle producers anticipate, adapt and....More
Nov 10, 2016

President Trump: What does the election result mean going forward?

America wanted change. And in the end Donald Trump was the change candidate....More
Nov 03, 2016

Are we along for the ride, or are we riding with a purpose?

As margins tighten, managers will have to make sure their management, finances, genetics, marketing and production parameters are all aligned....More
Nov 03, 2016

Making sense of a nonsensical world

Are our politics and our market aberrations or a glimpse at the future? Only time will tell. Question is, can we wait that long?....More
ThinkStock photo
Oct 27, 2016

Is this election a cure for the cattle market?

Election years are usually tough on markets. Will this one be different?....More
Oct 20, 2016

How the beef business and dysfunctional government are similar

Quite simply, it is government policies that are creating a world that is simultaneously more dangerous and less prosperous. The American electorate....More
Oct 13, 2016

What can the beef industry learn from this election cycle?

The beef industry and the Republican Party are similar in many ways. Question is, can we overcome that?....More
Oct 06, 2016

Fear and loathing in the cattle industry

Volatile cattle markets have everyone fearing what’s next. Trouble is, that’s not the only thing to be afraid of....More
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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