Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

May 28, 2015

Genetic evaluation is now in the hands of commercial cattle producers

Long the purview of the seedstock business, genetic and genomic evaluation tools are now in the hands of commercial producers....More
Beef Checkoff Photo
May 28, 2015

Memorial Day is more than a grilling holiday

Cattle producers tend to look at Memorial Day for its reputation as one of the top beef consumption holidays of the year. But Memorial Day means much....More
ThinkStock
May 21, 2015

Now it’s my turn to spread a little rain envy

After suffering from rain envy for more than a decade, this spring’s ample moisture has brought on a different emotion—rain guilt....More
May 21, 2015

The slow demise of COOL and how it’s hurt the beef industry

With the U.S. now out of options in defending COOL, will Congress have the time and the spine to repeal it?....More
May 14, 2015

How a high school graduation changed my perception of America’s educational system

America’s education system, like America itself, has changed and evolved. Are those changes best serving our future?....More
May 14, 2015

Marginal thinking: We can’t move forward if we’re focused on the past

The fundamental flaw in marginal thinking is that it keeps us from investing in our future, and encourages us to bet that current market conditions....More
over tax over regulation of beef industry
May 07, 2015

Why Kansas policy proposals should scare anyone in agriculture

In spite of the fact that a good portion of the country can be considered politically “red,” the blue urban areas dominate the political landscape....More
May 07, 2015

Planting 2015: Corn planting moves along, now let it rain!

One of the wonders of modern agriculture and all the technology that goes with it is how efficiently corn farmers can put seed in the ground. While....More
baltimore riots
Apr 30, 2015

We’re missing the lesson provided by the Baltimore riots

The lesson provided by the Baltimore riots is that government is inherently inefficient, and tends toward abusive power if left unchecked....More
Apr 30, 2015

Why do good decisions tend to occur in bad economic times?

The only thing for certain is that, with high prices and/or growing economy, cow herds and the government will expand....More
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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