Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

Ranching isn’t all about business, it’s about raising a family too

There’s a lot of beauty in running a ranch. One is watching your kids grow up to be caring, useful adults....More

Is this my last column disputing global warming?

The political correctness movement has stopped short of using the legal system against popular views. That time is over, and with it our freedoms....More

Failing to see the upside of failure

BEEF columnist Troy Marshall has experienced some monumental setbacks on his ranch, but he has yet to accept failure. Do managers need to celebrate....More

This presidential election is surreal in some of the most real ways imaginable

This presidential election boils down to a personality contest between two of the most negatively perceived candidates in modern history....More

Answer this: What market do you want to win in?

As producers, we have to decide first where we are going to compete and then what it will take to compete in that arena....More

Will your vote be for the candidate of choice or the lesser of two evils?

With historically high negatives for both candidates, there is a tendency for people to just want to sit this one out, or simply vote for who they....More

Let’s talk big picture: Why do you ranch?

A chance conversation leads one BEEF columnist to a philosophical look at why he ranches....More

Low cost or high output? Can’t we have both?

Pounds, breakevens and a whole host of financial measures are all important but none of them, by themselves, is the silver bullet. Profitability is....More

Consumers are cynical. Is that our fault?

By its very definition, niche markets cannibalize the larger main market. But in the case of the food industry, it is not only cannibalizing the pie....More

This is not just another article on time management

The one thing all the experts forget to tell you is that for most of your life, you just get busier and somehow time just seems to go faster. Let’s....More
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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