Troy Marshall

BEEF Contributing Editor

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular opinion contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

Huh? Some See Industry’s Beef Quality Progress As Bad News

With today’s price levels, it seems that everyone is looking for a reason to make it go lower. Whatever your thoughts on beef quality changes, we can....More
Ray Rice football scandal

Ray Rice Incident Underscores To Cattle Industry The Power Of Video

From a cattle industry standpoint, I think the Ray Rice incident illustrates just how much we have to change and revamp the way we get our message....More
cattle markets continue up

Just When We Thought The Bubble Might Break, The Cattle Market Surprises Us

Despite all the reams of data and sophisticated modeling, and the acknowledgement that fundamentals eventually determine the price, in the short term....More

Read Between The Lines Of HSUS Rhetoric

The Humane Society of the United States is playing the long game, acknowledging that while changing the opinions of mature Americans might not be....More

The Beef Industry’s Next Era Will Be Even Better; Prepare For It

The productivity and efficiency the industry has gained from a total systems approach compared to the past is almost mindboggling. You still see....More

Why The Movie “Noah” Upset This Rancher

Who knew that Noah, the Biblical hero of the Great Flood, was actually one the first environmental activists? Troy Marshall gives his review of the....More
improving the beef checkoff

Future Of The National Beef Checkoff Remains In Doubt

What's ahead for the national beef checkoff? A draft report from the Beef Checkoff Enhancement Working Group suggests revising the system so more....More

A New Puppy Teaches This Old Dog New Life Lessons

In a few short days, our new puppy has made everyone in our family smile a little more, and made me realize that’s a job that shouldn’t be left just....More
explaining beef production to consumers

Should We Meet Consumer Desires, Or Educate Them?

Every person I know who has ventured into a branded beef direct marketing system has undergone a fairly radical transformation – changing their focus....More
heavier cattle weights

Why Is Death Loss Increasing In Heavier Beef Cattle?

Lots of good cattlemen believe there’s a trend taking place – that there’s something we’re doing from either a management or genetic standpoint that....More
What's My View From The Country?

As a fulltime rancher, opinion contributor Troy Marshall brings a unique perspective on how consumer and political trends affect livestock production.

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