Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna, who is a manager of sire acquisition for ABS Global, have three children, Wyatt 14, Justis 12, and Wynn 10. 

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May. 18, 2012

Marketing Undergoing Subtle But Major Shift

There have been a multitude of attempts to try to fix the problems created by a commodity system; everything from grids, to branded programs, to age....More
May. 18, 2012

From Here On Out, Everything’s Political

Agriculture has traditionally benefitted from a lack of the partisan wrangling that infects most other aspects of U.S. society. In fact, one could....More
May. 18, 2012

Start Your Fall Marketing Now

This is the time when cattlemen should be contacting the last 10 purchasers of their product to see how they performed for them. Customer feedback is....More
May. 11, 2012

Europe Votes; Will U.S. Elections Fare The Same?

The reaction in the markets to the electoral results in Europe this week was probably well-founded, as the results, which tended to reject the....More
May. 11, 2012

HSUS Releases Another Animal Abuse Video

If there is even some semblance of validity to the recently released HSUS video depicting animal abuse on a Wyoming hog operation, livestock....More
May. 11, 2012

Hype Trumps Science In LFTB Debacle

Lean finely textured beef (LFTB), a product resulting from a process approved by the Food and Drug Administration 20 years ago, and used in hundreds....More
May. 4, 2012

Value Is In The Mind Of Seller & Buyer

I overhead a couple of people recently lament in a hotel lobby about the price of land. They were referring to a particular “trophy” ranch that had....More
May. 4, 2012

Some Thoughts On The True Cost Of AI

My wife, who has worked in the cattle genetics industry for a decade, has closely documented the cost of an artificial insemination program. Problem....More
May. 4, 2012

Opportunists Jump To Leverage BSE Case

While the market effects of the latest case of BSE in the U.S. appear to be minimal thus far, there’s no shortage of traditional beef industry foes....More
May. 4, 2012

Are You On The Cutting Edge, Or Bleeding Edge?

The hard reality about the future is that it comes in its entirety with the good and the bad, and none of us are allowed to pick and choose. Short of....More
What's My View From The Country?

As a fulltime rancher, Troy Marshall brings a unique perspective on how various consumer and political trends affect livestock production.