Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the livestock and World Champion Horse Judging teams. Following college, he worked as a market analyst for Cattle-Fax covering different regions of the country. Troy also worked as director of commercial marketing for two breed associations; these positions were some of the first to provide direct links tying breed associations to the commercial cow-calf industry.

A visionary with a great grasp for all segments of the industry, Troy is a regular contributor to BEEF Cow-Calf Weekly. His columns are widely reprinted and provide in-depth reporting and commentary from the perspective of a producer who truly understands the economics and challenges of the different industry segments. He is also a partner/owner in Allied Genetic Resources, a company created to change the definition of customer service provided by the seedstock industry. Troy and his wife Lorna have three children. 

Posts in My View From The Country view all

May. 23, 2013

We Need To Be Customer-Focused, But Competitor-Oriented

What sets commodity ag production apart is that we tend to not regard our fellow producers as competition....More
May. 23, 2013

Eastern Livestock Saga Coming To A Sad End

Most people in the industry were caught by surprise when news of Eastern Livestock’s financial difficulties and fraud became public....More
relating to the old cow in the herd
May. 23, 2013

As I Get Older, I Relate Better To My Old Cows

It recently dawned on me that our lives aren’t much different from that of a cow. We just typically get a little more longevity....More
ranch mistakes learning
May. 16, 2013

Someone Has To Put The Experts’ Advice To Work

I was worried that relying on experts would put me out of a job, but I think I’ve found my role at last. Somebody has to integrate and figure out how....More
washington scandal with IRS, CIA
May. 16, 2013

To Get Things Done, Washington Needs Scandals & Crises

The key to any crisis or scandal, whether real or manufactured, is not the actual event or subject. It is what actions government is able to push....More
cattle prices and beef demand
May. 16, 2013

Industry Sees Record Wholesale Beef Prices, But Not Profits

Even more important than the lack of profitability in the beef industry is the concern over beef demand. Economists continue to warn the industry....More
crop irrigation in danger in Colorado
May. 9, 2013

Colorado Ag Faces Devastating Energy Cost Hike

It was one of those high-minded bills intended to encourage renewable energy. Instead it essentially calls for more than doubling over the next 20....More
May. 9, 2013

Thank You, Moms Everywhere!

I’m sure I can speak for a lot of guys who will celebrate this Mother’s Day thanking God for providing us with such a great mother, and such a great....More
springtime on the ranch
May. 9, 2013

Man, You Just Have To Love Spring!

What’s better than throwing your leg over a horse that is feeling a little fresh and excited to get to work? And with a full season of promise ahead....More
corn planting
May. 2, 2013

Not Time To Panic About Corn Planting – Yet!

Markets are driven by fear and greed, and ag markets of late have been characterized by extreme volatility that seems completely removed from the....More
What's My View From The Country?

As a fulltime rancher, Troy Marshall brings a unique perspective on how various consumer and political trends affect livestock production.