Contributors

Troy Marshall

Troy Marshall is a multi-generational rancher who grew up in Wheatland, WY, and obtained an Equine Science/Animal Science degree from Colorado State University where he competed on both the...

May. 18, 2012

Marketing Undergoing Subtle But Major Shift

There have been a multitude of attempts to try to fix the problems created by a commodity system; everything from grids, to branded programs, to age and source verification, have created ways to recognize and capture value. While these programs have grown demand and increased total dollars available to purchase cattle and beef, they....More
What's My View From The Country?

As a fulltime rancher, Troy Marshall brings a unique perspective on how various consumer and political trends affect livestock production.

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