Harlan Hughes is a North Dakota State University professor emeritus and author of the monthly "Market Advisor" column that appears in BEEF magazine. He also consults and lectures widely, making presentations on ranch business management at various state, regional and national beef industry events. He retired as the NDSU Extension livestock economist in 2000 and now lives in Laramie, WY.

Posts in Market Advisor view all

in Market Advisor Jul. 11, 2012

Study Herd Performance In Developing A Drought Strategy

How your herd has been performing economically should play a critical role in your drought management plan. Producers need to know the economic....More
in Market Advisor Jun. 22, 2012

What’s The Real Cost Of Heifer Development?

Today’s high market prices are stimulating talk of herd expansion. Ranchers can either raise or purchase their replacement females, but the....More
in Market Advisor May. 24, 2012

Make Your Ranch Better, Before You Make It Bigger

In past cattle cycles, I felt it took average profits of over $200/cow to stimulate a full-blown beef herd expansion. So, what was the profit level....More
in Market Advisor Apr. 24, 2012

Expect Record Revenue & Costs In 2012-2014

My current price projections are for record-high average calf prices for the next five years. What’s more, I expect those increases will exceed a....More
in Market Advisor Mar. 28, 2012

Environment For Cowherd Expansion Is Very Favorable

Economic theory suggests that when a major input cost goes up, the industry utilizing that input reduces its production. That’s exactly what happened....More
in Market Advisor Feb. 23, 2012

Seven Expansion Strategies For Cow-Calf Producers

Given the prospect of increasing beef prices, a key current question for ranchers is whether herd expansion is warranted? Back in the days of....More
in Market Advisor Jan. 26, 2012

The Economic Value Of A Preg-Checked Heifer

Profits per cow grew in 2010 and preliminary data suggest profits per cow were up again in 2011. I project even higher profits for the next few....More
in Market Advisor Jan. 12, 2012

Tips For Setting Up A Cow Lease

As calf prices continue upward, I receive more phone calls on beef cow leasing. Some are from investors hoping to capture the economic profits from....More
in Market Advisor Dec. 1, 2011

Increase Your Cowherd’s Gross Income

In only a handful of cases in my 40-year career have I seen such economically favorable times as we have today. Because such good times don’t occur....More
in Market Advisor Nov. 1, 2011

Key Economic Opportunities In Calf Marketing

My last series of articles focused on the economic challenges occurring in the beef-cow sector since the start of the biofuels era. This month, I’ll....More
What's Market Advisor?

Harlan Hughes has spent a professional lifetime helping U.S. beef producers better manage the business end of their beef cow operations.