BEEF Daily

Famous Oscar Selfie Raises $1.5 Million For HSUS


An Oscars selfie goes viral on Twitter and raises $1.5 million for HSUS.

What’s being called the “world’s most-famous selfie” went viral on Twitter shortly after it was taken and posted during the Oscars ceremony on Sunday night. The selfie was a quick snapshot of celebrities in the audience and included Oscars host Ellen DeGeneres, Jennifer Lawrence, Bradley Cooper, Julia Roberts, Brad Pitt, Meryl Streep, Angelina Jolie, Jared Leto and Lupita Nyong’o. 

The selfie is the most tweeted image ever, but what does that have to do with the beef industry?

See our gallery of 110 farmer selfies (felfies) here. 

It’s also being called the “selfie that keeps giving back.” That’s because when DeGeneres pulled out her Samsung Galaxy Note 3 (conveniently a major sponsor of the Oscars) during the 2014 Oscar telecast to take the photo, it appears she had something else in mind.


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On Monday, she announced on her show that Samsung is donating $3 million to charity since the electronics firm garnered so much exposure at the Oscars. It was up to DeGeneres to select the charities, and she picked St. Jude’s Children’s Hospital and the Humane Society of the United States (HSUS).

Here is what Samsung is saying about the donation: “While we were a sponsor of the Oscars and had an integration with ABC, we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking. A great surprise for everyone, she captured something that nobody expected. In honor of this epic moment and, of course, the incredible response of nearly 3 million re-tweets, we wanted to make a donation to Ellen’s charities of choice: St Jude’s and HSUS, both of which will receive $1.5 million.”

Of course, most of you already know that HSUS has a $180 million annual budget and spends less than one-half of 1% of its funds to actually support animal shelters. Instead, they line their pockets, their retirement funds, and spend millions on fundraising and promoting extreme regulatory measures meant to put animal agriculture out of business.

For more information on how HSUS dupes a well-meaning public out of cash, check out

I guess the only thing we can do to respond now is don’t re-tweet the selfie that has gone viral on Twitter, and perhaps upgrade your Samsung to an iPhone. I don’t watch the Ellen DeGeneres show either, but that’s due to her years of support for HSUS.

How do you think agriculture should respond, if at all? Leave your thoughts in the comments section below.


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Discuss this Blog Entry 16

AnonymousJ Craig Williams (not verified)
on Mar 4, 2014

I started making comments on Facebook and replying to anyone on Twitter about this Shame of Samsung

Terry Ward (not verified)
on Mar 5, 2014

That should make you a lot of new friends.
Don't forget to tweet that you're a livestock producer who hates all animal protection groups.
Hmmmm...why could that be..

on Mar 5, 2014

Probably not all, just the ones that don't actually help animals and instead focus on slandering ranchers, rodeos, circuses, non-vegans, etc. The ones that misrepresent themselves as being the pet-savers when their bloated budget doesn't actually do that. The ones that have bribed witnesses to commit perjury in animal welfare cases.
As the saying goes, with friends like that, who needs enemies?

Anonymous (not verified)
on Mar 5, 2014

And let's not forget, Terry, that HSUS hates all groups using animals in biomedical research. Interesting that she chose to donate to St. Jude's as well. Surely she knows that St. Jude humanely uses animals every day in their labs as part of their quest to find cures for diseases that kill children. Knowing she can't make everybody happy, I guess she chose to "split the baby" in this case!

Randy Janssen (not verified)
on Mar 5, 2014

I bet she has never worked with livestock. If she had she never would have given the money to the HSUS.
The HSUS is not your local animal shelter. The HSUA has been hijacked by radical animal rights activist. It is an over 150 million dollar corporation that spends almost every dime it gets on obscene salaries and filing lawsuits. It raises money by showing ads of cute dogs and cats, but it spends less then 1 cent on the dollar to feed and shelter cats and dogs. More and more members of congress are questioning the tax free status of the HSUS because of its political activities. The HSUS IS AGAINST RODEO AND WESTERN TRADITIONS. IT IS FOR A VEGETERIAN LIFE STYLE AND AGAINST EATING MEAT. The HSUS has been accused of paying employees to abuse animals and videoing the abuse as proof that meat production should be stopped. The HSUS wants to change our eating habits and standard of living by outlawing farming methods which are used on family farms. The HSUS is bad for America so don't applaud its lackeys. If you want to support something think about giving to the child fund, St. Jude, the Wounded Warriors, or you local food bank. If you want to help animals, give money to you local animal shelter. Giving money to the HSUS is throwing money away on a bloated bureaucracy that waste it on salaries and litigation. It claims to do good but if you really look at what it does, it only piggybacks on the work of local organizations.

Terry Ward (not verified)
on Mar 5, 2014

Samsung didn't get your memo I guess.

Anonymous (not verified)
on Mar 5, 2014

It's no surprise that Terry Ward should "weigh in" here, since Terry is a well-known HSUS shill. I call Terry and others such as "John Dopp" and Bea Elliott the HSUS Sycophancy Squad, since they all show up on blogs like this one and leave messages that support HSUS and make ad hominem attacks on anyone who dares to NOT support HSUS. Terry thinks that "dog breeder" is an insult, so probably also believes that "beef producer" is an insult. And, Terry, NO I am not a breeder, just a cat lover who has OWNED (not been the "pet parent" of) over 2 dozen cats in the past 30+ years.

K N McCaskill (not verified)
on Mar 5, 2014

I do produce livestock. I vote with my purchases. I do not intend to buy any new Samsung products and will yard sell any I now have. Ellen show is not worth watching anyway! If a large number of producers do the same They will get the message.

on Mar 5, 2014

Was there pepperoni on one of the pizzas?

Mike Lake (not verified)
on Mar 5, 2014

Do you really think these folk know where the money goes????

Anonymous (not verified)
on Mar 5, 2014

Has anyone sent Ellen the facts about HSUS? Ignorance is bliss!

rachael bannister (not verified)
on Mar 8, 2014

Has anyone sent you the facts on how meat is grown and slaughtered?
On how for some obessive reason meat growers want the slaughter of America's horses even the wild ones who are suppose to be federally protected?Could it be to get them off the public grazing land?
No one respects our farmers and ranchers more than I do.But I also want what they produce to be raised and slaughtered humanely.
If there is nothing to keep out of the public eye why want to kill the messenger when ugliness is uncovered?
If all this hatred of organiztions was harnessed into showing the public what is being done by you to sorrect any problems that have come to light in the past and everyone work together to make the public aware of your humane treatment and support of the humane treatment of animals grown for food maybe we could all get to a place of common ground.

Caroline W. (not verified)
on Mar 5, 2014

There does not seem to be anything we can "do" to prevent it. Once more, agriculture is stuck in the defensive role of the situation. I don't blame Samsung, but Ellen. Since it is unlikely we could change the mind of a media figure like Ellen DeGeneres, our best bet is to share awareness on our own social media platforms and educate people in our local circles. Until we have an active, agriculturally-supportive celebrity, I expect things like this will continue to happen.

Anonymous (not verified)
on Mar 5, 2014

HSUS? So disappointed that a cool moment like now carries this with it.

on Mar 5, 2014

Ellen should talk to the other folks in that photo before she endorses the HSUS with their picture.

Anonymous (not verified)
on Mar 5, 2014

I was thinking about buying a Samsung product, but this incident convinced me not to. HSUS is a lie and shame on Samsung for helping them. I shall send this sentiment to Samsung's president.

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BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”


Amanda Radke

Amanda Radke is a fifth generation rancher from Mitchell, S.D., who has dedicated her career to serving as a voice for the nation’s beef producers. A 2009 graduate of South Dakota State...

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