BEEF Daily

Caught In The Act, HSUS Takes Advantage of Mary Kay Label

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 Mary Kay cosmetics is a brand women across the country have learned to trust, and rightly so. With a mission statement of "enriching women's lives," this company boasts a wide range of beauty products from fragrances, to makeup, to skin care, to sunscreen. More than just a brand, countless farm and ranch women have added supplemental income to their livestock operations by working as Mary Kay consultants, selling the products to women in their communities.

So, it was no wonder when the company was listed as a corporate sponsor of the Humane Society of the U.S. (HSUS) in an upcoming “Spotlight Humane” gala in Dallas, TX, that farm and ranch women were upset. The agriculture community was shocked to hear this trusted beauty company was teaming up with HSUS, an organization with a $200 million annual budget and a main mission to abolish animal agriculture and eliminate meat and dairy products from the American diet.

However, Mary Kay cleared the air late yesterday afternoon to announce that they were NOT a sponsor of this organization, which is good news for all around!

Here is what the company had to say on their Facebook Fan Page yesterday: Some fans of Mary Kay® products and independent beauty consultants have expressed concerns over a recent sponsorship of a Dallas-area event. Thank you for bringing your concerns to our attention. We have heard you and want to clarify any confusion. First and foremost, Mary Kay is not a sponsor of this event. Mary Kay’s owner’s wife was approached to make a personal contribution towards a local event here in Dallas sponsored by the Dallas chapter of the Humane Society. This event specifically supports efforts to stop puppy mills and the organization’s stop puppy mills campaign. Out of caring and compassion for addressing puppy mills, our owner’s wife agreed to make a personal contribution. Mary Kay has contacted the Humane Society to clarify that we are not sponsors of this event and the company logo is being removed from the website. As a company, we sincerely apologize for any confusion or causing any offense to members of the Mary Kay community.

It appears the slick engine, HSUS, monopolized on an opportunity to use the Mary Kay brand to appeal to a different group of people, and I'm glad the rumor this lobbying giant started isn't true. However, it's still important that the owner's wife, every Mary Kay consultant and every customer they have is educated and informed about the true intent of HSUS. After all, they still got money, right? Looking on the bright side, Mary Kay is still a brand women can trust, and I encourage you to share your positive agriculture story in the comments section of the MK Facebook Fan Page today. Also, be sure to thank the company for clearing up confusion about HSUS and encourage them to continue to support America's food producers.

With all of the excitement of this week, I haven't been able to tackle my intended topics of the week like cost saving tips for producers and social media tricks for sharing the agriculture story online. Stick with me, friends, as I will be posting on these topics soon. Have a great day! Go out there and share our awesome story with someone new!

What's BEEF Daily?

BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”

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Amanda Radke

A fifth-generation rancher from Mitchell, SD, Amanda grew up on a purebred Limousin cattle operation in which she and husband Tyler are active. She graduated with a degree in agriculture journalism...

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