Wes Ishmael

Contributing Editor, Penton Media, Inc.

Among the industry’s most insightful thinkers, Wes Ishmael concentrates on industry price and market perspectives for BEEF magazine. Along with his monthly “Cattle Economics” column, he also writes the BEEF Stocker Trends electronic newsletter, coordinates the National Stocker Award competition, and contributes to the Beef Stocker USA website produced by BEEF and Kansas State University. A BEEF contributing editor since 1999, he’s been involved with livestock publications since 1983. Wes grew up in Colorado and has always been in and around the livestock business; he now lives at Benbrook, TX.

Posts in Cattle Economics view all

test tube burgers
Dec 30, 2013

Delivering Value To Beef Consumers Is More Important In Today’s Market

I hope I’m eating brisket in heaven long before meat analogues go mainstream, if they ever do....More
48-hour traceback
Nov 27, 2013

A Decade Later, U.S. Beef Industry No Closer To 48-Hour Traceback

At its best, ADT can’t provide 48-hour traceback. ADT may be mandatory, but like the federal programs that preceded it, the National Animal....More
Oct 28, 2013

Tough Questions On Technology Adoption In The Beef Industry

"Science tells us if we can do something. Society tells us if we should do it." See how this relates to the beef industry here....More
stocker opportunity has grown in beef industry
Sep 30, 2013

Stockers Offer Tremendous Marketing Flexibility

If ever there was a year for cow-calf producers to wean, precondition and background spring-born calves, this is the year to do it, because most....More
breeding cattle
Sep 03, 2013

Industry Innovation Is One Thing, But Adoption Is Another

Innovation and technology have enabled the smallest cowherd since 1963 to churn out about as much beef as it did when cow numbers were at their peak....More
stocker cattle pricing for cost of gain
Jul 27, 2013

Tips For Identifying Trends In Calf Prices

Increased corn prices and volatility mean the industry is working closer to that stocker-or-feedlot line of economic demarcation more often....More
calf prices fixing to jump in 2013
Jun 21, 2013

Economists Say There's A Calf Price Rally Ahead

Rational logic says calf prices are fixing to jump. Run the pencil now so you can spy the windows of opportunity in calf prices when they appear....More
consumers flinch with high beef prices
May 24, 2013

Beef Demand Remains Surprisingly Strong Despite High Retail Prices

As retail prices grow with decreasing supplies, consumers receive less value for their beef purchase unless benefits continue to increase....More
food labels that consumers care about
May 01, 2013

Here’s A Food Label That Consumers Care About

Imagine this: a labeling program that consumers care about, and one that promises to help market more beef rather than hinder it, like COOL does....More
cattle marketing requires careful planning
Mar 25, 2013

Success Amid Today’s Cattle Market Volatility Necessitates A Good Economic Plan

If Mother Nature cooperates this year and spawns a bumper corn crop, plenty of analysts peg corn prices sharply lower – in the $5-$6/bu. range. In....More
What's Cattle Economics?

Wes Ishmael provides tightly focused analysis and commentary on specific beef quality and marketing issues of practical importance to beef producers.

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