Contributors

Wes Ishmael

Among the industry’s most insightful thinkers, Wes Ishmael concentrates on industry price and market perspectives for BEEF magazine. Along with his monthly “Cattle Economics...

May. 1, 2013

Here’s A Food Label That Consumers Care About

Imagine this: a labeling program that consumers care about, and one that promises to help market more beef rather than hinder it, like COOL does....More
What's Cattle Economics?

Wes Ishmael provides tightly focused analysis and commentary on specific beef quality and marketing issues of practical importance to beef producers.

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