Of course, the Angus breed has done a remarkable job of branding; they were the first to the table with a branded product underpinned with minimum requirements. That is upper 2/3 Choice, black hide and no visible Brahman breeding. The move and some great marketing has jumped the breed ahead of all others to the point that probably 60% of all the genetics in the U.S. beef herd is now black Angus. It’s a remarkable accomplishment and today you see Certified Angus Beef advertised as a quality calling card at establishments all over the world. And the reader above is correct in stating that the domination by Angus has translated into higher prices and more demand in general for black cattle.
What are your thoughts and advice? How do you market your own cattle? Are you selling, expanding or maintaining the size of your cowherd this year? How do you anticipate capturing premiums this fall?
Here are some insights from producers, as well as a few articles that might prove valuable as you create your own marketing strategies: