Joe Roybal

BEEF Editor, BEEF Magazine

Joe is a native of South Dakota and a graduate of South Dakota State University with a degree in journalism. He worked as a daily newspaper reporter and photographer before doing a six-year stint as a news bureau feature writer. His livestock magazine experience includes serving as managing editor of Dairy Herd Management and editor of Feedlot Management magazines before joining BEEF in 1985. Joe assumed the editorship of BEEF in 1993 when founding editor Paul D. Andre retired.

Posts in BEEF Editors' Blog view all

Sep 25, 2014

Don’t Miss Out On Your Chance At A Share Of $7,000

The one beef industry certainty is a tight supply, while the main area of uncertainty is beef demand....More
great times in cattle business
Sep 08, 2014

Are These The Good Old Days For This Generation Of Cattlemen?

It’s a run like no other. Cattle prices are at record levels for all sectors, feed prices are down and drought has lifted — or at least eased — in....More
beef efficiency contest
Aug 29, 2014

BEEF, TAMU & Merial Team Up For New Interactive Contest

The contest is designed to help cattle producers better understand the relationship between cattle efficiency and profitability, and an important....More
Aug 27, 2014

Energy-Guzzling Billionaire Gives Up Burgers For The Environment

There’s at least a little bit of hypocrisy in all of us. We all, at times, don’t fully walk our talk, and that’s just plain human....More
new babies for BEEF staffers
Aug 06, 2014

Two New Babies Welcomed By BEEF Staffers In 2014

It’s time for Los Ninos at BEEF magazine. Amanda Radke and Jamie Purfeerst both welcomed new additions this springs....More
Jul 23, 2014

Happy Trails, James Garner

The beef industry has had a number of prominent pitchmen since the checkoff was initiated a quarter-century ago. Most have been a success in drawing....More
Jul 02, 2014

5 Good Books For Summer Reading

I do a fair amount of recreational reading, by which I mean reading that it isn’t related to my job. My wife likes to kid me that my reading....More
Jun 03, 2014

Are You a Great Manager? Inventory Your People Skills

Managers with great “people skills” are more successful at motivating employees and building business profits. Test yourself in these 10 vital areas....More
May 28, 2014

10 Industry Trends That BEEF Editors Are Watching

Members of the BEEF editorial staff gathered last week in Columbia, MS, for our annual exercise of discussing trends in the U.S. beef industry. We....More
May 06, 2014

Hooray! We’ve Succeeded In Scaring Our Kids

When I was a kid growing up in the 1950s and ‘60s, the Cold War was in full flower. The geopolitical chess and rhetoric went to and fro between....More
What's BEEF Editors' Blog?

Everyday musings from BEEF Editors on the latest beef industry news and events.

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