Joe Roybal

BEEF Editor, BEEF Magazine

Joe is a native of South Dakota and a graduate of South Dakota State University with a degree in journalism. He worked as a daily newspaper reporter and photographer before doing a six-year stint as a news bureau feature writer. His livestock magazine experience includes serving as managing editor of Dairy Herd Management and editor of Feedlot Management magazines before joining BEEF in 1985. Joe assumed the editorship of BEEF in 1993 when founding editor Paul D. Andre retired.

Posts in BEEF Editors' Blog view all

new babies for BEEF staffers
in BEEF Editors' Blog Aug 06, 2014

Two New Babies Welcomed By BEEF Staffers In 2014

It’s time for Los Ninos at BEEF magazine. Amanda Radke and Jamie Purfeerst both welcomed new additions this springs....More
in BEEF Editors' Blog Jul 23, 2014

Happy Trails, James Garner

The beef industry has had a number of prominent pitchmen since the checkoff was initiated a quarter-century ago. Most have been a success in drawing....More
in BEEF Editors' Blog Jul 02, 2014

5 Good Books For Summer Reading

I do a fair amount of recreational reading, by which I mean reading that it isn’t related to my job. My wife likes to kid me that my reading....More
in BEEF Editors' Blog Jun 03, 2014

Are You a Great Manager? Inventory Your People Skills

Managers with great “people skills” are more successful at motivating employees and building business profits. Test yourself in these 10 vital areas....More
in BEEF Editors' Blog May 28, 2014

10 Industry Trends That BEEF Editors Are Watching

Members of the BEEF editorial staff gathered last week in Columbia, MS, for our annual exercise of discussing trends in the U.S. beef industry. We....More
in BEEF Editors' Blog May 06, 2014

Hooray! We’ve Succeeded In Scaring Our Kids

When I was a kid growing up in the 1950s and ‘60s, the Cold War was in full flower. The geopolitical chess and rhetoric went to and fro between....More
focus on basic cow-calf management to improve bottom line
in BEEF Editors' Blog Mar 24, 2014

Skipping The Basics Can Carry A Big Bottom-Line Penalty

A breeding soundness exam (BSE) is a fertility exam performed on bulls by a veterinarian; ideally it’s performed annually. It consists of three....More
purchasing beef
in BEEF Editors' Blog Feb 18, 2014

Top 5 Qualities Consumers Want In Beef

Research finds that the "social values" of food choices are less important to shoppers of livestock food products than a safe and quality eating....More
man loses weight on McDonald's diet
in BEEF Editors' Blog Jan 15, 2014

Moderation And Choices, Not Hysteria, Will Fight Obesity

Iowa teacher imparts valuable life lessons using a McDonald’s menu....More
in BEEF Editors' Blog Dec 30, 2013

In 2014, Strive To Be The Kind Of Person Your Dog Thinks You Are

The turning of a new year is always a good time to rededicate ourselves to being better people. And what better place to start than those around you....More
What's BEEF Editors' Blog?

Everyday musings from BEEF Editors on the latest beef industry news and events.

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