Joe Roybal

BEEF Editor, BEEF Magazine

Joe is a native of South Dakota and a graduate of South Dakota State University with a degree in journalism. He worked as a daily newspaper reporter and photographer before doing a six-year stint as a news bureau feature writer. His livestock magazine experience includes serving as managing editor of Dairy Herd Management and editor of Feedlot Management magazines before joining BEEF in 1985. Joe assumed the editorship of BEEF in 1993 when founding editor Paul D. Andre retired.

Posts in BEEF Editors' Blog view all

elephant
in BEEF Editors' Blog Nov 25, 2014

Cattlemen Excited By Legislative Prospects In New Congress

The November midterm election results definitely reset the federal legislative branch. In the 114th Congress, which begins Jan. 3, 2015, Republicans....More
in BEEF Editors' Blog Oct 22, 2014

A Nebraska Cattle Feeder Stands Up For Her Industry

I just finished up doing our November issue cover story on a remarkable woman named Anne Burkholder of Cozad, NE. For those of you who follow BEEF....More
in BEEF Editors' Blog Sep 25, 2014

Don’t Miss Out On Your Chance At A Share Of $7,000

The one beef industry certainty is a tight supply, while the main area of uncertainty is beef demand....More
great times in cattle business
in BEEF Editors' Blog Sep 08, 2014

Are These The Good Old Days For This Generation Of Cattlemen?

It’s a run like no other. Cattle prices are at record levels for all sectors, feed prices are down and drought has lifted — or at least eased — in....More
beef efficiency contest
in BEEF Editors' Blog Aug 29, 2014

BEEF, TAMU & Merial Team Up For New Interactive Contest

The contest is designed to help cattle producers better understand the relationship between cattle efficiency and profitability, and an important....More
in BEEF Editors' Blog Aug 27, 2014

Energy-Guzzling Billionaire Gives Up Burgers For The Environment

There’s at least a little bit of hypocrisy in all of us. We all, at times, don’t fully walk our talk, and that’s just plain human....More
new babies for BEEF staffers
in BEEF Editors' Blog Aug 06, 2014

Two New Babies Welcomed By BEEF Staffers In 2014

It’s time for Los Ninos at BEEF magazine. Amanda Radke and Jamie Purfeerst both welcomed new additions this springs....More
in BEEF Editors' Blog Jul 23, 2014

Happy Trails, James Garner

The beef industry has had a number of prominent pitchmen since the checkoff was initiated a quarter-century ago. Most have been a success in drawing....More
in BEEF Editors' Blog Jul 02, 2014

5 Good Books For Summer Reading

I do a fair amount of recreational reading, by which I mean reading that it isn’t related to my job. My wife likes to kid me that my reading....More
in BEEF Editors' Blog Jun 03, 2014

Are You a Great Manager? Inventory Your People Skills

Managers with great “people skills” are more successful at motivating employees and building business profits. Test yourself in these 10 vital areas....More
What's BEEF Editors' Blog?

Everyday musings from BEEF Editors on the latest beef industry news and events.

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