A fifth-generation rancher from Mitchell, SD, Amanda grew up on a purebred Limousin cattle operation in which she and husband Tyler are active. She graduated with a degree in agriculture journalism from South Dakota State University and was active from a young age in advocacy for the U.S. beef industry. Perhaps you’ve heard the story of a young FFA member who led a walkout of several thousand members from a Carrie Underwood concert in 2006 in protest of the country singer’s anti-meat positions and association with the Humane Society of the U.S. That young person was Amanda. She’s the 2006 National FFA Extemporaneous Speaking champion, and the 2006 National Beef Ambassador. And she’s served previous internships with USDA’s Ag Marketing Service in Washington D.C, and the National Cattlemen’s Beef Association in Denver, and BEEF magazine. On BEEF Daily, Amanda provides timely industry news and commentary from the unique perspective of a young professional committed to a life in production agriculture and invites readers to join in the discussion.

Posts in BEEF Daily view all

Mar 19, 2014

NEW Poll Asks How Your Forages Are Looking For Spring

Yesterday, we received a couple of inches of snow in a weird blizzard that was pocketed between very warm spring days here in South Dakota. I must....More
Mar 18, 2014

Forget Chipotle’s Negativity; Culver’s Champions For Animal Ag

The animal agriculture community has been up in arms recently about Chipotle’s latest marketing stunt -- a video series entitled, “Farmed and....More
Mar 17, 2014

Contest Entrant Tells Why Her Roots Are Deep In Ranching

It’s hard to believe March is half gone, but it’s finally starting to feel a little bit like spring. For many ranchers, these days are....More
Mar 13, 2014

How Should Ag Respond To Chipotle's Negative Campaigns?

Reader, Wayne Vanderwert, doesn’t agree with my stance on Chipotle's marketing strategies and took the time to write me about his thoughts. In....More
Mar 12, 2014

How Bad Has This Winter Been For You?

This week's poll on the beefmagazine.com homepage asks, "How would you rank this winter's severity?" With 127 votes in so far, 43% say this has been....More
Mar 11, 2014

4 Things To Keep In Mind About Calf Scours

“Almost no herd goes through a calving season without some scours. In severe out- breaks, the effects of scours in an individual herd can be....More
Mar 10, 2014

What Does HSUS & The Hunger Games Have In Common?

Partnering with the Humane Society of the United States (HSUS) is a lot like joining an alliance in the Hunger Games. If you’ve seen the movie or....More
Mar 06, 2014

Is Beef Now A Luxury Item Rather Than A Budget Meat?

It’s certainly a good time for the beef industry. Bull sales have been on fire. Cull cows are worth a pretty penny. Just try buying a bred heifer....More
Mar 05, 2014

Famous Oscar Selfie Raises $1.5 Million For HSUS

What’s being called the “world’s most-famous selfie” went viral on Twitter shortly after it was taken and posted during the Oscars ceremony on Sunday....More
Mar 04, 2014

Misinformation Creates Fear For Ground Beef

At 27 weeks pregnant, my husband and I have flipped through plenty of books on healthy pregnancies, deliveries and names. One of those books written....More
What's BEEF Daily?

BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”

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