A fifth-generation rancher from Mitchell, SD, Amanda grew up on a purebred Limousin cattle operation in which she and husband Tyler are active. She graduated with a degree in agriculture journalism from South Dakota State University and was active from a young age in advocacy for the U.S. beef industry. Perhaps you’ve heard the story of a young FFA member who led a walkout of several thousand members from a Carrie Underwood concert in 2006 in protest of the country singer’s anti-meat positions and association with the Humane Society of the U.S. That young person was Amanda. She’s the 2006 National FFA Extemporaneous Speaking champion, and the 2006 National Beef Ambassador. And she’s served previous internships with USDA’s Ag Marketing Service in Washington D.C, and the National Cattlemen’s Beef Association in Denver, and BEEF magazine. On BEEF Daily, Amanda provides timely industry news and commentary from the unique perspective of a young professional committed to a life in production agriculture and invites readers to join in the discussion.

Posts in BEEF Daily view all

Jul 15, 2014

5 Ways Rodeos Can Help Connect City & Country

Rodeos are a public arena to showcase rural America. Cowboys and cowgirls, make sure to put your best foot forward at these events, so our consumers....More
veggie burgers
Jul 14, 2014

5 Beef Headlines: Test-Tube Burgers, Veggie Burgers, Beef Prices & More

From test-tube burgers and “meatful, meatless” burgers, to beef and nutrition news, to an HSUS lawsuit, here are five beef headlines worth reading....More
Jul 10, 2014

12 Reasons You Should Be Proud To Be A Hard Worker

“Dirty Jobs” host Mike Rowe shares his SWEAT Pledge, as part of a $1 million scholarship fund to get Americans back to work. The pledge is one that....More
Jul 09, 2014

What Can Ranchers Learn From A Hunting Cheerleader?

Hunting has been in the crosshairs of mainstream news lately as a result of hunter Kendall Jones posting images on Facebook of her big game hunts;....More
Jul 08, 2014

5 Tips For Minimizing Heat Stress In Cattle

Hot summer temperatures can cause heat stress in cattle, which can reduce breeding efficiency, milk production, feed intake and weight gains. Here....More
Jul 07, 2014

EPA Plans Will Cripple Rural Firefighting Crews

If the EPA has its way, rural firefighting crews will no longer be able to utilize retired Department of Defense vehicles to fight wildfires in a....More
Jul 03, 2014

4 Beef Headlines: Chipotle, Ex-Vegetarians, Antibiotics & Hormones

Beef made the news again this week. Here are five headlines consumers might have seen in their news feed lately -- Chipotle lies, nutrition myths,....More
Jul 02, 2014

Researchers Discover New Beef Byproduct

USDA researchers have discovered a new beef byproduct, a coating that prevents rainwater from beading up on glass windows....More
Jul 01, 2014

3 Tips For Handling And Storing Wet Hay

Bruce Anderson, University of Nebraska-Lincoln Extension forage specialist, offers tips on how to handle rained-on hay and how to store it from now....More
changing consumers perception of beef industry
Jun 30, 2014

How Can We Show Consumers Our Morality And Integrity?

In an emotionally charged world, science doesn’t always hold a candle in discussions of morality and ethics. One reader asks how ranchers can better....More
What's BEEF Daily?

BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”

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