A fifth-generation rancher from Mitchell, SD, Amanda grew up on a purebred Limousin cattle operation in which she and husband Tyler are active. She graduated with a degree in agriculture journalism from South Dakota State University and was active from a young age in advocacy for the U.S. beef industry. Perhaps you’ve heard the story of a young FFA member who led a walkout of several thousand members from a Carrie Underwood concert in 2006 in protest of the country singer’s anti-meat positions and association with the Humane Society of the U.S. That young person was Amanda. She’s the 2006 National FFA Extemporaneous Speaking champion, and the 2006 National Beef Ambassador. And she’s served previous internships with USDA’s Ag Marketing Service in Washington D.C, and the National Cattlemen’s Beef Association in Denver, and BEEF magazine. On BEEF Daily, Amanda provides timely industry news and commentary from the unique perspective of a young professional committed to a life in production agriculture and invites readers to join in the discussion.

Posts in BEEF Daily view all

Sep 01, 2014

Happy Labor Day! PLUS: Rancher Challenges & Beef Recipes

Ranchers have enjoyed high cattle prices all summer, and the good news is consumers are still buying beef despite the higher price tag at the grocery....More
Aug 28, 2014

Is Beef The Best First Food For Babies?

New research shows that beef makes the best first food for babies and supports linear growth, proportional weight gain and improved absorption of....More
beef checkoff twitter party
Aug 27, 2014

Beef Checkoff Hosting Twitter Party Tonight!

From Instagram to Twitter, the beef checkoff program is connecting with consumers online using the hashtags #withbeef and #beefselfie. Ranchers are....More
Aug 26, 2014

Food Is A Big Expense In Raising Children

The USDA says raising a child born in 2013 will cost $245,340 from birth until age 18, with the third-biggest expense being food....More
connecting with beef consumers
Aug 25, 2014

How One Farm Is Connecting With Consumers

A dairy farm and restaurant in Indiana is making a concentrated effort to educate consumers through good food, farm tours and even live birth....More
grazing tips
Aug 21, 2014

3 Ways To Improve Next Year’s Grazing Today

If you have extra grass at this point in the summer grazing season, there are ways to improve next year’s grazing through better management practices....More
McDonald's sustainability quest
Aug 20, 2014

McDonald’s Wants Industry Help In Defining Sustainable Beef

McDonald’s has vowed to serve sustainable beef by 2016, but what exactly does that mean? The Golden Arches wants the industry’s help in defining....More
Aug 19, 2014

5 Headlines That Celebrate Stock Show Kids

Ranch kids get to grow up with cattle, horses and wide open spaces in their backyard. This playground offers lots of opportunities to learn important....More
winter weather
Aug 18, 2014

Are You Worried About The Predicted Polar Vortex Coming This Fall?

Long-range forecasters are predicting another polar vortex. Are cattlemen ready for an early return of winter?....More
Aug 14, 2014

3 Great Steak Headlines Worth Reading

Beef is making the news this week, and these headlines are all about great-tasting steaks. From Walmart’s line of all-natural steaks, to tips for....More
What's BEEF Daily?

BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”

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