I had never heard Rollin speak before, and I will admit that, at first, I was a little bit uncertain to which side he was on. But, the truth of the matter is, Rollin is on the side of the animals, and he is a champion of cattle producers because of their "ranchers' ethics" and dedication to traditional animal husbandry practices. He believes that while other segments of animal agriculture need to clean up their acts, the beef industry is essentially the same today as it was 200 years ago. Rollin speaks with conviction, and he is certainly dedicated to his cause. Without a doubt, he stirred up some controversy in last night's presentation, but he achieved what he came here to do: get us all thinking.
At the end of his keynote, I had the opportunity to interview Rollin about his views on the beef cattle industry, and he offered up a few ideas for all of us to consider. Listen to my interview below to hear a different point of view about a topic we hold near and dear to our hearts: beef cattle. Thanks to South Dakota State University for bringing this dynamic speaker to campus, and a sincere thanks to Rollin for sharing his wisdom with all of us last night.
BEEF Daily Quick Fact: Dr. Rollin is a leading scholar and pioneer in animal rights and animal consciousness and has lectured over a thousand times all over the world, including over 16,000 cattlemen. (Source: Wikipedia)