BEEF Daily

Al Roker Visits Family Farm On “Today Show”


“Wake Up With Al,” segment on NBC’s "Today Show" features a family farm in Tennessee.

Working from home, I usually have the TV on during the day, so I can keep up on the news and look for future blog topics. I’m pretty loyal to NBC’s "Today Show," featuring Al Roker, Matt Lauer, Savannah Guthrie, Natalie Morales, Kathie Lee Gifford and Hoda Kotb.

In December, I was in New York City to be recognized for making min online (Media Industry News) 2012 Top 15 Under 30 People To Watch for my work with BEEF Daily, and one of the highlights of my trip was going to the “Today Show” set and being in the background while Al Roker gave the weather report.

When I was a kid, I wanted to be a broadcast journalist, so it was pretty cool to see these national TV anchors up close and in person. Like the cheesy tourists that we were, my mom and I grinned and waved to the TV cameras and called our family back home to watch for us on the news.

It seems I have a new reason to like the “Today Show.” The station has created a new segment called, “Wake Up With Al,” where Roker travels the country and learns about the different lives of “Today Show” viewers.

His first stop was to College Grove, TN, to a dairy farm, where he helped feed cattle, give milk to bottle calves and drive the tractor. Although it got a little hokey at times, the segment was a warm invitation from the Hatcher family into their farm yard. They taught Roker how to bottle feed a calf, invited him in for a home-cooked meal, and even had him shear a sheep or two. Overall, this was a positive exposure of who livestock producers are, and millions of viewers tuned in to see it. Watch the segment below and let me know what you think about it.

If Roker and the “Today Show” were to come knocking on your door, what farm adventures or ranch chores would you want to show on national television? What are some of your favorite parts of the day on the ranch? Share your best stories in the comments section below.


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Discuss this Blog Entry 4

Nicole (not verified)
on May 22, 2013

He'd get haying duty since that's what we're getting ready for! :)

Frank Schlichting (not verified)
on May 23, 2013

We have a powered parachute that we use to check on the cows from the air and also do aerial grass seeding with. A few years ago we hosted the morning guy from CBC radio he came out and we took him for a tour of the ranch from the air. Everyone really enjoyed that.

The other things that guests enjoy is branding time and lighting large fires and or running heavy equipment. We are clearing a lot of land everyone loves pushing over trees with a cat and starting huge fires!

mkahla (not verified)
on May 23, 2013

Daily chores involve checking for new calves, feeding, burning brush piles, cleaning stalls, and teaching show calves how to lead for the show ring. While all of the above would be fun to invite guests to participate, we have learned that our cattle are the best hosts. They are beautiful Brahman cattle and 90% of the herd has been in the show arenas such as those at the Will Rogers in Ft. Worth and Reliant Center for the Houston Livestock Show and Rodeo. When guests arrive, we show them what a show stick is and how to use it (as if they were showing the animal). This is great. The cattle all know what to do, and as long as someone is gently stoking them with a show stick, they really stand well.

Darcy (not verified)
on May 23, 2013

We're fly tagging cows right now, so we'd have him come along and help with that process, which includes gathering, sorting & sometimes doctoring. :)

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BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”


Amanda Radke

Amanda Radke is a fifth generation rancher from Mitchell, S.D., who has dedicated her career to serving as a voice for the nation’s beef producers. A 2009 graduate of South Dakota State...

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