BEEF Daily

4 Things Happening In The Animal Rights Circle This Week



Here are three items animal rights activists are up to this month that ranchers should know about.

The topic of animal welfare and animal rights is hot right now. It seems everywhere I turn, someone is talking about how cruel ranchers are, how livestock are poorly mistreated and how another celebrity is endorsing a vegan diet. Today, I’ve rounded up four items within the animal rights sphere that I think ranchers should know about.

1. “Don’t Eat Anything With A Face”

This debate discussed the benefits of including meat in the diet or not.

About the debate: “According to a 2009 poll, around 1% of American adults reported eating no animal products. In 2011 that number rose to 2.5%--more than double, but still dwarfed by the 48% who reported eating meat, fish or poultry at all of their meals. In this country, most of us are blessed with an abundance of food and food choices. So taking into account our health, the environment and ethical concerns, which diet is best? Are we or aren't we meant to be carnivores?”

The debate features comments from Neal Bernard, clinical research and author of “21-Day Weight Loss Kickstart;” Gene Baur, president and co-founder of Farm Sanctuary; Chris Masterjohn, nutritional sciences research and blogger of “The Daily Lipid;” Joel Salatin, farmer and author.

Watch the debate here. 


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2. Wayne Pacelle vs. Trent Loos

Humane Society of the United States (HSUS) CEO Wayne Pacelle recently faced Trent Loos, a rancher and radio personality in a debate on ag gag laws.

About the debate: “During the Fall Forum of the National Conference of State Legislators, the Task Force on Agriculture invited Wayne Pacelle, CEO of the HSUS, and Trent Loos, a sixth generation livestock producer from Nebraska, to speak about the "ag gag" laws being introduced throughout the country.”


3.HSUS Buys Multimillionaire Rapper A Free Lunch. Seriously.

In case you were duped by the smooth-talking Pacelle in the debate above, here is news that shows exactly where HSUS’ priorities lie when it comes to animal welfare.

As reported by, “Rap artist Jay Z and his wife Beyoncé made some headlines recently. The pair announced that they are going vegan for a month. Which is fine if that’s what they would like to do. But the reply from HSUS has been a bit, well, eye-rolling.

HSUS latched onto the news by buying the rapper a free meal at Candle 79 in New York City, which serves organic vegan food. How hip. But does Jay Z really need a free meal? His net worth is estimated at $475 million.

HSUS is heavily engaged in holiday fundraising, this year focusing on the story of a dog with a wheelchair. A more honest marketing campaign would include the disclaimer that your gift won’t help animals at all—it’ll buy vegan food for a rich guy.”

Read the entire article here.

4. Dairy Farmer Opines “Sometimes We Are Mean To Our Cows”

“I love my cows and that means sometimes I have to be mean to them,” explains Carrie Mess, a dairy farmer who pens a blog titled, “Dairy Carrie.”

This blog post has gone viral on the internet this week. I think Mess does a good job of explaining the not so picture-perfect aspect of animal handling. Her honesty and personal revelations will earn her credibility not just with the livestock crowd, but with consumers, too.

Here is an excerpt from her blog post:

“Undercover animal rights videos like to show cows being yelled at and hit, having cattle prods used on them, being drug along the ground or being lifted with skid loaders or other heavy equipment. I will fully admit that I have done every one of those things.

"A down cow is a dead cow. You have to get a cow on her feet if she is going to live. Time is of the essence. She absolutely has to get up.

"When we have a down cow the first thing we do is ask her to get up like Hubs did in the video. If she doesn’t try to get up with that we know we have to try harder. As evident by their lack of talons, fangs and upper teeth, a cow is a prey animal. Prey animals operate on the fight or flight mentality, preferring flight whenever possible. A cow doesn’t want to fight with the scary thing, a cow wants to get away from the scary thing. In order to get away from the scary thing a cow has to get up! When asking and gentle encouragement doesn’t work, I make myself scary to a cow. I yell and holler. I act aggressive. I smack harder.”

Read the complete blog here. 

What did you think about these items that are making the rounds on the Internet this December? Share your thoughts in the comments section below. 


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Discuss this Blog Entry 8

Anonymous (not verified)
on Dec 10, 2013

Did you see that Beyoncé wear black leather pants and a black and white cow patterned shirt to go to lunch at the vegan restaurant? She did leave her fur coat at home.

Doreen Gillespie (not verified)
on Dec 10, 2013

Thank you Trent for speaking for me at this.I am not afraid of anyone comming to my place to see how we care for our Animals, I am afraid of being edited to seem as though I do.H.S.U.S. has not been honest in some of there productions in my opinion. We need to be honest always. Again thank you Trent.

Anonymous (not verified)
on Dec 10, 2013

As someone that receives USDA cost share $ I can safely say that HSUS buying Jay Z a lunch is nothing compared to the $ spent by unnecessary (and/or inefficient) USDA farm programs. At least the folks giving HSUS $ are doing so by choice, as opposed to people paying taxes to support wasteful farm programs. Please note that I'm not saying all farm programs are wasteful, it's just that there are many that are. Is there anyone here that can't admit there is some waste in farm programs?

Also, given the number of millionaires in Congress, and the $ the farm lobby spends to influence Congress, it's a safe bet that the farm lobby has bought many a lunch for millionaires.

What I'm trying to say is that Jay Z's lunch is a completely trivial item and it looks childish and hypocritical to pretend it is actually newsworthy.

Anonymous (not verified)
on Dec 10, 2013

Almost all of the criticism that I hear directed towards the meat industry is aimed at CAFO's rather than at ranchers. The ranchers I know treat their animals well, and I am lucky to have them as mentors. I've heard stories about a one person in the area that uses a 2x4 instead of good animal handling techniques, but he seems to be a rare exception.

With a modest PR campaign I think ranchers could easily convince the public that animals have a good life in the pasture and are treated well by the ranchers. I can not imagine that any amount of PR spending will convince that public that animals have a good life while in a CAFO.

Anonymous (not verified)
on Dec 11, 2013

We forget the animal rights movement started in the UK with the Socialist Fabian Society, with Henry Salt's book on Animal Rights who was a lifelong socialist. Trent mentioned socialist countries that also go along with animal rights. It was not until the early 1970s after the publication of Peter Singer's book "Animal Liberation" that the movement spread to the USA. He was one of many who while at Oxford met with other animal rights activist living in the UK met to define animal rights. Early in the USA welfare movement was more concerned with cart horses being beat in the street or carts overloaded with cattle going to market. Farming certainly was not looked at as abusive or dog or cat owners. Since PETA and Wayne came on the scene we realize that these organizations are first anti capitalist and they use that theme to crush every industry that "uses" animals and that is the way Wayne conducts himself to advance the vegan animal rights movement. Unfortunately our government officials do not see Wayne in the same light of truth.
It is interesting that Wayne and his organization donated to the wife, running for congress of our Sec. of agriculture in Iowa over 400,000 dollars to help her election or oppose the other candidate. I ask you to think if just how much in every animal industry, dog shows, circus and farming and the biomedical research which started in the UK and brought about the anti vivisection movement and brought about the idea of vegetarianism in the fight against "blood lickers" and would lessen animals killed for food and this was in the late 1890s. The biomedical research community have certainly taken a beating in their reserach to save humans and all animals and as Jerry Valsak stated:" Referring to the terrorist-Animal Liberation Front

"It won't ruin our movement if someone gets killed in an animal rights action. It's going to happen sooner or later. The Animal Liberation Front, the Earth Liberation Front - sooner or later there's going to be someone getting hurt. And we have to accept that fact. It's going to happen. It's not going to hurt our movement. Our movement will go on. And it's important that we not let the bully pulpit of the FBI and the other oppression agencies stop us from what we're doing. They are the violent ones. They are the terrorists... we have to keep doing what we're doing."
Wayne if his priorty is welfare of animals, any film should be turned over immediately. Folks it is not about animal welfare, realize that animal rights in all essense has another agenda and animals is not one of them. How much money has been lost in Wayne's endeavor, for farmers, for cities for industries, any, that uses animals. How many trillions have been eradicated from the economy by PETA, HSUS and ASPCA.

Anonymous (not verified)
on Dec 11, 2013

trillions? With a "t"?

on Dec 11, 2013

Read Russian history. See what the Bolsheviks and later anti-capitalist used as proponents of advancement for the socialist movement. They destroyed a vibrant capitalist system in the name of the people and animal rights played a role.

Anonymous (not verified)
on Dec 11, 2013

In all the videos HSUS has released that I have watched I have never observed or heard the the undercover person manning the camera attempt to stop the so called abuse or offer an alternative. If the person manning the camera is not actively attempting to stop or offering alternatives to the abuse in action, they themselves are engaged in and encouraging the act of abuse.

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BEEF Daily Blog is produced by rancher Amanda Radke, one of the U.S. beef industry’s top social media “agvocates.”


Amanda Radke

Amanda Radke is a fifth generation rancher from Mitchell, S.D., who has dedicated her career to serving as a voice for the nation’s beef producers. A 2009 graduate of South Dakota State...

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