BEEF TV Roundup

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	2007 Award Winners, Sponsored by Elanco and Beef Magazine...

Here are the video presentations from this year's 3rd Annual BEEF Quality Summit, Nov. 6-7, 2008 at the Antlers Hilton in Colorado Springs, CO.

Stay tuned to Beefconference.com for more information on the 2009 BEEF Quality Summit!

Election analysis: J. Burton Eller

J. Burton Eller, senior vice president of government affairs with the National Cattlemen’s Beef Association analyzes what the Nov. 4, 2008 election results mean for cattlemen

Election analysis: Terry Stokes

Terry Stokes, Chief Executive Officer of the National Cattlemen’s Beef Association, discusses cattlemen’s big-ticket issues under a new administration

Retail perspective: National Cattlemen’s Beef Association

Randy Irion, director of retail marketing with the National Cattlemen’s Beef Association, discusses consumer trends and how beef is competing for center of the plate

Retail perspective: Sunflower Markets

Rand Ong, director of meat/food service with Sunflower Farmers Markets discusses beef quality and price in the retail meat case and how it relates to natural and organic consumers

Retail perspective: Associated Food Stores

Kelly Mortensen, corporate meat, deli and seafood director with Associated Food Stores in Salt Lake City, UT, explains how his company balances beef quality and price in the retail meat case, and shares his concerns about country of origin labeling

Retail perspective: Supermarket News

Matt Ennis, Fresh Market Editor with Supermarket News, explains beef’s position within the marketplace and consumer’s preferences

Producer perspective – Mark Frasier

Mark Frasier of Woodrow, CO, explains his take on managing costs and product quality – which begins with grassland management and marketing flexibility

Producer perspective – Jerry Wulf

Jerry Wulf of Morris, MN, discusses managing costs and product quality in relation to his family’s business – which encompasses a seedstock, stocker and feedlot operation, with natural components

Producer perspective – Art Brownlee

Art Brownlee of Ashby, NE, explains his take on managing costs and product quality – which begins with collecting data and turning it into information

Producer perspective – Alan Sears

Alan Sears of Eaton, CO, shares his perspective on managing costs and product quality for profit – namely – taking advantage of heterosis

Making COOL work for you

Craig Morris and Tom Field team up to provide an update of mandatory country of origin labeling

Trade perspective

Paul Clayton discusses positioning quality beef in the global marketplace

Economic perspective

Mike Miller discusses the long-term effects of rising costs on beef quality, demand and profit

Colorado welcome

Terry Fankhauser and Bill Hammerich give a Colorado welcome to 2008 BEEF Quality Summit attendees and a history of livestock in the state

Benefits of technology in beef production

Alex Avery, director of research at the Hudson Institute’s Center for Global Food Issues, promotes the need to utilize technological advancement to feed a growing, global, hungry world