Video: Open Your Doors To Consumers

RSS



Consumers' perception of feedyards is much different than the reality. When the National Cattlemen's Beef Association took a group of consumers to visit a feedyard, to see in person how hard cattlemen work every day to take care of their animals, those perceptions changed significantly. Based on that experience, Jacque Matson encourages cattlemen to talk openly about what they do and why they do it; to show the human interaction with animals and the grittiness of their daily work. In that way, consumers will better understand and perhaps better appreciate the role that cattlemen play in environmental stewardship and in feeding the world.

You can still get free marketing insights!

Missed our USDA Report marketing seminar? View it on demand and benefit from the insights and analysis that will help your bottom line.

How USDA Report Will Impact Crop Prices
And Your Bottom Line

Check it out now

Search 3.8+ million listings

Sponsored Introduction Continue on to (or wait seconds) ×