August 2012 BEEF Magazine Issue

Highlights in our Coordinated Animal Health & Marketing Programs Issue include:

Don't Handicap Our Productive Capacity

Top Utility Tractors For 2012

Synchronizing Their Cows Led The Way

Industry’s Future Is In Sector Collaboration


  • Jul 25, 2012

    29 Top Value-Based Marketing Alliances

    Here are the latest listings of the U.S. beef industry’s top value-based marketing alliances for cattle and calves. This 2012 edition is the 15th annual listing by BEEF magazine and includes a total of 29 programs categorized by consumer-based programs and calf-based programs....More



Industry Series - Connecting The Dots


  • Jul 25, 2012

    Industry’s Future Is In Sector Collaboration 1

    There’s exponentially more vertical cooperation today than there was then, everything from branded beef programs and special feeder cattle sales to a slew of value-based grids for fed cattle. But the current industry is less a series of supply chains sorting out product that doesn’t fit added value programs and more of a central channel sorting in products that do....More
  • Jul 11, 2012

    Egg Producers Acquiescence To HSUS Is Worrisome 4

    The science of animal welfare is ever-evolving. That’s why a federally legislated approach to animal well being, such as that pushed by United Egg Producers and HSUS in the Senate version of the 2012 farm bill, just doesn’t make a lot of sense. Food producers can be much more responsive to new developments when their progress isn’t impeded by federal mandates....More
  • Jul 11, 2012

    Study Herd Performance In Developing A Drought Strategy

    How your herd has been performing economically should play a critical role in your drought management plan. Producers need to know the economic performance of their beef cowherd during its last normal year before they formulate their optimal drought strategy for this year....More
  • Jul 25, 2012

    Profit Per Cow, Or Per Acre? 11

    As livestock producers we often focus on productivity per cow. But that focus, along with intensive selection for growth, hasn’t done much to improve ranch profitability over the last 40 years. In fact, it could be argued that, in constant dollars or buying power, profit per acre has even decreased. Thus, the real measure should be profit per acre or whole ranch profitability....More
  • Jun 21, 2012

    The Balancing Act Of Consumer Perception 3

    With today’s consumers far removed from first-hand knowledge of the production process, they are increasingly being swayed to the belief that modern agriculture is somehow bad for consumers and/or producers. Thus, the industry must not only develop a more comprehensive strategy to defend valid production practices, but be proactive rather than reactive in the process....More
  • Jul 19, 2012

    Mother Nature Throws A Wrench Into 2012 1

    On the heels of last year’s disastrous drought in the Southwest, a promising spring crop forecast has devolved into a looming disaster as high heat and lack of moisture cook Midwest grain fields....More

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