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January 2012 BEEF Magazine Issue

Highlights in our 2012 NCBA issue include:

       Leader Of The Pack | J.D. Alexander
       Exclusive Survey Of BEEF Readers On Drought
       Tips On Setting Up A Cow Lease
       Is Pre-Calving Vaccinations Worth The Effort
       Steve Kay | Packers Feel The Squeeze

NCBA Feature Stories

  • Jan. 12, 2012
    Article

    J.D. Alexander To Lead U.S. Cattlemen In 2012

    If you’re not at the table, you risk being on the menu.” That’s a maxim that J.D. Alexander says he likes to cite when folks ask him about industry participation....More
  • Jan. 12, 2012
    Article

    Six Ranches Vie For National Environmentalism Award

    Six diverse cattle operations, regional honorees of the 2011 Environmental Stewardship Award (ESA), will compete for the national award presented at the national cattle industry’s winter meeting in Nashville, TN....More
  • Dec. 27, 2011
    Article

    My Turn: What Makes A Leader?

    “The number-one thing is showing up, going to the meetings and being involved.” That’s how one beef industry leader describes the path to industry leadership....More
  • Dec. 27, 2011
    Article

    Beef Industry Stays Ahead Of Food Safety Issues

    Pathogens have been in the news again. An outbreak of Listeria traced to a Colorado cantaloupe farm last fall was responsible for 140 infections and at least 29 deaths in 28 states. It devastated a family farm, ruined the image of a quality product, and damaged the reputation of an industry....More

Exclusive BEEF Drought Survey Results

  • Jan. 12, 2012
    Article

    Drought-Ravaged Producers Don’t Plan to Quit Business

    "Worst drought in history.” “Acquired more grass.” Those cryptic answers – the first to a question on why respondents retained fewer heifers than normal, and the second to a question on why respondents retained more heifers than normal – are perhaps the best characterizations of a year in which cattlemen saw both the worst and the best that Mother Nature can throw at them....More

Business

  • Nov. 11, 2011
    article

    Cargill Accepts A Date With Oprah Winfrey

    Millions of “Oprah” show viewers watched Lisa Ling’s reaction as she walked through a Fort Morgan, CO, packing plant last winter. The journalist was there on assignment to tell the story of how meat is harvested in America, and members of the cattle industry and Cargill executives were on their seat edges to see how the story would unfold...More

Health

  • Jan. 1, 2012
    Article

    Pre-Calving Vaccination Isn’t A Silver Bullet

    Calves have a better chance of staying healthy their first weeks of life if they ingest an adequate amount of good-quality colostrum soon after birth. But, preventing calfhood disease is a combination of many factors, including a clean environment and well-nourished, healthy mothers with strong immunities. Vaccinating cows ahead of calving can help build those peak antibody levels in colostrum, but timing is critical....More
  • Dec. 27, 2011
    Article

    Be Aware Of Rabies' Warning Signs In Cattle

    Most people’s connotation of rabies is a snarling mad dog, foaming at the mouth. But livestock are also susceptible, and the symptoms easily can be mistaken for some other problem. Unfortunately, the result is often human exposure when the owner or veterinarian tries to examine or treat the animal....More

People

  • Jan. 1, 2012
    Article

    Big City Girl Is A Big Beef Industry Advocate 2

    Where does my food come from? That’s a question increasingly being asked by consumers, and it’s created a media storm of responses – many of which don’t flatter America’s modern farmers and ranchers....More

Sectors

  • Jan. 12, 2012
    Article

    Feedyards Turn To Feeding Cows 2

    The drought of 2011 has turned many Southern Plains ranches into deserts, leaving some producers no choice but to cull their herds and flood auction sales and packing plants with a steady stream of open and bred cows and heifers. But Frontera Feedyard, Muleshoe, TX, is helping ease the pain....More

Research Roundup

Wrap-Up

  • Jan. 12, 2012
    Article

    BEEF Gains An "In-Law" Of Sorts

    BEEF magazine’s editorial staff gained an “in-law” of sorts in early November. That’s when Jamie May, our Senior Associate Editor, took to the altar at St. Mathias Catholic Church in Hampton, MN, to share “I do’s” with Mark Purfeerst....More
  • Jan. 12, 2012
    Article

    GIPSA Was Just Another Industry Distraction

    At press time, USDA’s Grain Inspection, Packers and Stockyards Administration (GIPSA) had just released the final version of its new antitrust rule intended to regulate the marketing of meat and poultry....More
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