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The Proactive Practitioner is a reoccurring column written by individual practitioners. The segment will feature entrepreneurial practitioners taking advantage of contemporary communication and marketing tools, seeking to improve their business, share ideas and develop a sustainable business model moving forward.
BQA Is A Natural Fit
The veterinary profession should embrace BQA and provide this as a service to their clients. Veterinary colleges are starting to incorporate BQA certification as a part of their beef production medicine curricula and are using the assessment tools in their teaching hospitals. BQA education and BQA assessment on the farm are great tools and services that veterinarians can provide their beef clients.
United States beef producers have invested one dollar per head for every animal they sell in order to provide funding for the development of the national BQA program. This allows a framework from which beef producers and veterinarians can work together to provide our consumers a safe, wholesome, nutritious beef product from cattle raised humanely.
Nobody cares more about beef cattle welfare than the beef producers and the veterinarians who serve them. This program is a natural fit for a proactive practitioner.
Dr. Dan Thomson is a third-generation veterinarian who was raised in Clearfield, Iowa, and is recognized internationally as a leader in beef cattle production and health management. He delivers many lectures around the globe on topics surrounding the contemporary issues in veterinary medicine and animal agriculture. He completed his MS in ruminant nutrition from South Dakota State University, a PhD in ruminant nutrition from Texas Tech University and received his BS in animal science and DVM from Iowa State University. Dr. Thomson is the Jones Professor of Production Medicine and Epidemiology and the Director of the Beef Cattle Institute at Kansas State University’s College of Veterinary Medicine. He served as the OIE chair and member of the Beef Cattle Production and Welfare committee. Dr. Thomson also teaches cow-calf, stocker and feedyard production medicine, welfare and nutrition at K-State, and is the host of DocTalk with Dr. Dan Thomson on cable television’s RFD-TV.