Sometimes, Dr. Barker says, it can be beneficial to offer services in your practice that you don’t provide, yourself. For the Barkers, that’s the case with embryo transfer (ET).

“ET is a real expertise that can’t be interrupted with emergencies. Once you get started with a procedure, that must be your focus,” he says. “For that reason, we aligned ourselves with a very good specialist.”

The Barkers make their facilities available and set up the appointments with their embryologist, as well as with their clients.

“We set up the donors and recipients, and he comes to our facility to do the balance of flushing, as well as the protocols for hormonal injections,” Dr. Barker says.

In addition, the Barkers work with a nutritionist when developing health protocols for clients.

“When it comes to some speciality services, we either employ someone to render the service or develop those skills ourselves, and we market it from there,” he says.

Offering new services doesn’t often come without an additional investment. But that investment can be worth the cost. It’s all a matter of running the numbers, Dr. Barker says.

Know the Numbers

Before beginning a new service, Dr. Barker and his staff calculate the increased cost of needed equipment, in addition to the overhead costs of the practice.

“We know what it costs for us to keep the doors open and to be able to cover the overhead costs and break even,” Dr. Barker says. “We work to be able to bring a profit and render a quality service, with the quality of people we like to employ. We figure every piece of equipment into that cost, too.”

Without a doubt, large and small services add up for a practice’s bottom line. It just might be worth a look.

You just might find some money on the table.


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