Marketing/Product Promotion

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Livestock Industry Reacts To Chipotle’s Depiction

  • Jan. 18, 2012
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    Let Kids Cowboy Up! 10

    Values of hard work, responsibility, animal welfare and environmental stewardship are instilled in kids at a young age....More
  • Jan. 17, 2012
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    Spin The Wheel For Beef 1

    Wheel Of Fortune is an iconic television game show with a viewing audience of more than 26 million people daily. When Bob and Nancy Montross, ranchers from DeSmet, SD, and founders of South Dakota Beef Bucks, were offered the opportunity to feature their VISA cards on the nationally televised show, it was a chance of a lifetime to highlight beef in front of America....More
  • Jan. 12, 2012
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    Saying Thanks, One Ribeye At A Time

    In this world, there are heroes, and there are terrorists. This blog post has both, and while bad news always supersedes a positive headline in mainstream media, I’m going to talk about the heroes first. More than $21,000 was raised at the Aberdeen Livestock Auction in South Dakota on Jan. 9...More
  • Jan. 10, 2012
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    Forget Facebook FarmVille, Explore Checkoff Cow Chow Game

    In college, my roommates used to waste countless hours playing FarmVille on Facebook. Basically, the game simulates what farming and ranching is like. Curious, I asked one of my pals to show me what it’s all about. My virtual farming buddy had a robust field of strawberries with a nice-sized cowherd grazing nearby....More
  • Jan. 4, 2012
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    McDonald's Features Real Ranchers In New Campaign 1

    A new McDonald’s ad campaign for 2012 features the real people who raise lettuce, potatoes and beef for the chain’s famous Big Macs and Quarter Pounders. Self-proclaimed “Beef Snob,” Steve Foglesong, an Illinois rancher and cattle feeder as well as former National Cattlemen’s Beef Association president, is featured in the ads....More

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