If you're an industry manager, consumer or educator looking for the factual story on U.S. livestock production, “Meat of the Matter” is the definitive book on meat production and meat eating. Written by veteran food-industry commentator Dan Murphy, this compilation of essays provides the facts with which to respond to critics and customers, the true story on nutrition and ethics, and a candid analysis of food safety, vegetarianism and animal rights. It's available at http://themeatofthematter.com/ or amazon.com.