Who do consumers trust for humane treatment of farm animals?
Cattlemen have long recognized the need to properly care for their livestock.
Sound animal husbandry practices – based on research and decades of practical experience – are known to impact the well-being of cattle, individual animal health and herd productivity.
Cattle are produced using a variety of management systems, in very diverse environmental and geographic locations in the U.S.
As such, there is not one specific set of production practices that can be recommended for all cattle producers to implement. Personal experience, training, and professional judgment are key factors in providing proper animal care.
The consumer wants assurance
When consumers were asked what they would like to know from farmers about food production that they currently did not know, 68% said they wanted to know what farmers were doing to ensure animal care.
University of California researchers asked shoppers to evaluate five potential food label claims, and “humane” was the most often top-ranked choice.
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