Beef Checkoff says ROI for program is $11.20 for every dollar invested.
For each dollar invested in the beef checkoff program between 2006 and 2013, about $11.20 was returned to the beef industry, Harry Kaiser of Cornell University found in his recent study of the return on investment from the beef checkoff.
"The news for beef checkoff investors couldn't be better," says Kaiser, the Gellert Family professor of applied economics and management at Cornell and director of the Cornell Commodity Promotion Research Program. Kaiser shared the results of the study last week at the 2014 Cattle Industry Summer Conference.
"It is clear to me that activities funded through the Cattlemen’s Beef Board budget have a substantial impact on beef demand in the U.S. and in foreign markets. The return on producers' and importers investments into this program is vastly greater than the cost of the program."
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